FaceBook comparison with Google

Facebook IPO: Can it Beat Google?

All eyes are on FaceBook after its recent IPO, just how are they going to generate more money to please their new shareholders? In quarter one of 2012 it is reported advertising rates increased by 40% while clickthroughs fell 8%. What does this mean for the the B2C market do they need to think before investing in ads with Facebook. Do they need to come up with a new ad model?  Just consider clickthrough rates decline by about half after they have been released for a day or two.

Which Social Network Should You Use — and When? [INFOGRAPHIC]

With such a varied choice of social media platforms to choose from, its sometimes difficult to know where to make the most of social media. It’s more complicated than just posting status updates at random and seeing what sticks.

When is Facebook most effective? When are you better off using Twitter, or LinkedIn? And what exactly is Google+ good for, anyway?

The business consultant network Zintro recently pulled research from more than a dozen sources including Mashable, Facebook, Twitter, LinkedIn, Google and Quantcast to put together this nifty infographic, which will help you develop your social strategy. Check it out below for the full report.

Do you use different social networks for different purposes? Let us know in the comments.

SocialBro – A Brief Review

I was introduced to this new Twitter tool yesterday “SocialBro” and to be honest stil playing with it. First impressions WOW, NICE, COOL.

So far the only things missing for me are (and perhaps I havent stumbled on them): URL Shortner, Scheduler.

But what you do get are some really cool features:

TimeZones of your followers: This is really important as will help you decide the best time to tweet with maximum exposure.

With just this information you can really understand when you can get the biggest impact for your message.

Then there are these tools:

Real-time: Will show you who is active right now and the language and apps they use to convey their messages.

Sync Influence Data: You can sort/view your friends by influence. Powered by PeerIndex

Best time to tweet: Demonstrated above, my favourite part so far.

Insights: Language, avatars (who has a photo who has an egg), profiles with URL’s

Monitor a Hashtag: Shows how many users in this hashtag community with Who you follow and who follows you

Analyise lists: Total members, who follows you, who you follow, topic cloud

 

So far so good, will it be my default tweet from application? No. Will become the tool of choice to understand my network.Yes

Let me know, what your thoughts are in the comments below

The Big Apple (Infographic)

Its been many years since my first experience. The excitement the family had in casting off the packaging on our shiney new ZX81

With its, now laughable, 1k(64k max) of RAM, it was our first step into the digital age!

Over the coming  years we moved to the Spectrum 48, with great games such as Manic Miner and Jet Set Willy (you had to be there, I suppose!)

The ZX81 sold 20,000 units in just 9 months and 100,000 units in eighteen months. The Spectrum range was among the first mainstream audience home computers in the UK, similar in significance to the Commodore 64 in the USA. The introduction of the ZX Spectrum led to a boom in companies producing software and hardware for the machine,the effects of which are still seen today.

We then cycled through various manufacturers like BBC, Commodore and then main stream manufacturers that still exist today.

Now I am Apple infused, Mac’s, iPad’s, iPods, iPhones I am an apple fan. Why? They are all connected and provide a seamless experince between devices. They are also cool and great looking!

Apple is annually selling almost as many devices (including computers, iPads and iPhones) as cars worldwide. Unsurprisingly, they are also one of the most successful businesses in the world.

But how do Apple’s eye-popping statistics translate to the real world?

The sum of their total sales in 2011 was an incredible $128 billion. To put it in perspective, their 2011 sales amounted to more than the GDP of 160 nations worldwide.

Apple’s current market capitalization is $508 billion making it the largest company in the world.

Apple’s release of its latest iPad was massive: the company sold 3 million devices in the first 72 hours of release.

695 iPads are sold every minute. 11 iPads are sold every second.

Apple projects to sell 56.4 million iPads in 2012. Laid end-to-end those iPads would stretch from Cupertino, California to New York City and back and nearly halfway back to the Big Apple.

Since 2008, almost as many devices with Apple’s IOS operating system were sold as cars worldwide. Does that mean that in today’s world we consider Apple products as important as vehicles?

While the iPad has been a huge success, the iPhone is still Apple’s franchise player selling over 72 million devices in 2011. That’s nearly equal to the weight of the Eiffel Tower.

40% of Apple’s revenue is credited to the iPhone alone.

For more information on Apple’s sales and growth refer to the infographic below. [Via]

Ten Helpful Points in Using Twitter for Business

I came across these great points in a recent article from inBlurbs.com. Take a look as the infographic they have is very good, demonstrating the impact social media is having on business’s.

As the use of social networking tools rocket you are missing a huge trick if you are not already engaging with your clients in this space.

Take a look at these steps to consider, what else would you add?

  • 1st Register with Twitter and complete your profile and customize it.
  • 2nd Start to observe the conversation related to your industry. To do this you should download and install HootSuite or  TweetDeck. Set your brand name and look if it is mentioned. If mentioned, respond in real time if necessary.
  • 3rd Go to Google Alerts and set Alerts for your name, your company brand, your products, your best customers and your top ten competitors. These alert will be delivered directly to you email box as news appear. This keeps you updated and by the way you monitor your brand name mentions, which offer you the opportunity to respond in real time if necessary.
  • 4th Lookout for your competition and invite their followers to your Twitter.
  • 5th Connect with your audience on Twitter and start the conversation.
  • 6th Share interesting and helpful content. Not only yours but other content from other sources as well.
  • 7th When you publish your own content include a call to action which directs your reader to dedicated landing pages.
  • 8th Do Twitter exclusive specific promotions for your Twitter followers. Direct them to landing pages for lead generation.
  • 9th Promote your Press Release on Twitter. To learn how take a look at HubSpot how they have published a PR on Twitter with its 140 characters.
  • 10th Incorporate effective landing page for lead generation. This will ensure a steady flow of fresh business leads for your sales team.

Incorporate the above for your Twitter marketing, test, measure and refine and then test, measure and refine. Repeat

 

Full article here

Capitalising on the Crowd – Collective Intelligence

Social technologies are increasing the ability of companies to tap into the distributed knowledge and expertise of individuals located inside and outside the formal boundaries of the enterprise. Applying this knowledge can deliver tangible benefits in developing new products and services, sharing best practices,
distributing work in new, innovative ways and predicting future events. In a recent study by IBM, Collective Intelligence, they highlight a number of approaches for applying Collective Intelligence, how organizations can determine and select the appropriate audiences for these efforts, and how they can address the common risks and challenges of this emerging capability.

We live in an increasingly social world, where advancements in technology are changing how we buy, how we work and how we connect with others. Expanding and overlapping social networks are enabling individuals to express opinions, share expertise with a greater audience and shape decision-making processes on a global scale. Can an organization that chooses to ignore the insights of employees, customers and business partners expect to thrive?

1. Collective Intelligence can enhance business outcomes by improving how organizations access the untapped knowledge and experience of their networks to:
• Discover and share new ideas
• Augment skills and distribute workload
• Improve forecasting effectiveness.
2. Central to the success of Collective Intelligence initiatives is the ability to target and motivate the right participants, considering the need for:
• Knowledge – contextual awareness of the problem to be solved
• Diversity – sufficient breadth of experience to bring a range of
perspectives and views
• Disruption – willingness to challenge current thinking.
3. Key study findings indicate that successful Collective Intelligence efforts need to:
• Address sources of resistance, including operational challenges, conflict with existing charters, perceived loss of control, and shifting roles and responsibilities
• Integrate Collective Intelligence into the work environment, both technologically, and culturally
• Act on what is discovered, communicating value and outcomes to both the organization and the individual.

Collective Intelligence is a powerful resource for creating top-line growth, driving efficiency, improving quality and excellence, and building a better employee climate. Organizations considering adding Collective Intelligence as a business capability need to ask themselves the following questions:
• What are our strategic business objectives, and what types of insight can help us compete or differentiate ourselves in the market?
• Considering the audiences we may want to involve in a Collective Intelligence project, how can we motivate them to share their insights with the organization?
• How do we capture knowledge and connect individuals in new and cost-effective ways?
• What technology tools do we need to support this capability, and who is best positioned to help us take advantage of these tools?

Regardless of the approach taken to infusing Collective Intelligence into the fabric of an organization, it represents a new approach and opportunity for companies to create value using the experiences and insights of vast numbers of people around the world.

For the full report please Click Here

Get Social to Get Selling

We are all in business to sell something, whether its a service or a product.

Lets look at the anatomy of a salesperson:

But buying is different and this changes everything!

Customers have too much information, but not enough fact to act upon.
These days Clients have more choice than ever before, with information available through varied and diverse channels. Buyers are no longer relying on the sales person for information. Instead 70 percent are looking for  information online before making a decision or purchase.

A recent study  “The Future of Selling” from Ogilvy, says that although sales people agree with the above, they feel that the customer is not getting the right kind of information about your products and services.

This new way of gathering information is affecting the seller in a huge way. In Ogilvy’s study, nearly 50 percent of sellers (1100 interviewed) agreed that social media helps them sell. The biggest influence was seen in China at 73 percent, Brazil 65 percent UK 33 percent and USA 27 percent.

Also the platforms used, vary from country to country:

Top performing sales people are adopting social media technologies to drive their success in sales. Using these tools they can help with personal branding, demonstrate their value faster, reduce the “time to trust” factor and best of all help (unconditionally).

It is also worth noting that sales organisations recognise that the buying process is changing faster than their organisations are responding, with many companies blocking employees from using social media. When companies do allow use, there is lack of education about how to use with many employees wishing their companies would offer more help.

Change or else.
The world is changing at an astonishing rate and as such the role of a salesperson will be completely different in five years. The link between the Marketing Department and Sales Department is becoming inextricable. Individuals, regardless of role i.e. sales, technical or operations are also becoming marketers of their personal branding. Peoples skills and expertise will be easier to locate at the touch of a button.
Questions to ask now are: “If your client is researching, are you easy to find?” “Do you provide information that will assist them and that will provide value?”
We all have information that someone is looking for, whether its in your head, on your hard drive or in your email. Get it out there, put it on YouTube, write a blog, use Twitter or collaborate from within your company, engage in conversations, be helpful, try to solve problems versus just selling your solution.

Another question to ask yourself is: Does your boss know your skills?

Things to do right now:
Check “your” brand, Google yourself.
Create content to fall in the path of the digital buyer.
Get marketing and sales on the same page.
Build your network with people you know well and others who you don’t know that well but essentially build your network.
Get social.

Image credit: Use by country, Ogilvy

If you would like any advice please feel free to contact me.

Singing about Social (or is it just me)

If you know me, you will know I am addicted to work, I am pretty much online most of the time. Often the voice inside my head, typically my wife,
is “you’re not on the clock now you know”. But you know what, I love what I do.
Its great to explore new networks, searching out questions where I can offer an opinion. More importantly have conversations with people I
dont know, about topics we have an interest in. I feel engaged.

Its a sad fact but I often hum to various tunes about it, but being tone deaf and lyrically barren, I never manage a full verse. One of my hums is to the tune of “500 miles” by The Proclaimers

When I wake up yeah I know I’m gonna be
I’m gonna be the man who tweets alot to you
When I go out yeah I know I’m gonna be
I’m gonna be the man who checks in using Foursquare

That’s as far as I get, I cant work in additional lyrics such as –  I check my RT’s, mentions, blog comments and the buzz I get from “Great post,
thanks for sharing” or the followers that find something of value from my twitter antics. I am as I said addicted and need the fix, that social
networks can provide. But you get the drift.

I shouldn’t have been surprised when I Googled social addiction, that the images it provided depicted the worst meaning of addiction mixed with the brand names of social networks, but I was. All very negative connotations. However I did find  this infographic.

As usual there is no shortage of articles:

21 Tips to Balance Social Media Addiction
A Disorder on the Rise
As Addictive As Cigarettes
The Social Addiction – It’s More Serious Than We Think

So I can even understand why people are hesitance to get into social media. It can, if you let it, get quite involved. But and this is a big but, what I get from helping people I dont even know personally and being recommended as a resource to others is a fantastic feeling.

My personal recommendations are figure out what you want to achieve first. If its personal branding then think LinkedIn, Blogs and Twitter,. If is marketing a brand then Facebook, Twitter, Pinterest or Blogs. If its sales then you need to think both, why, because people buy from people. You are now being a marketeer as well as a sales person. Believe me once you have done the set up work, it gets easier!

If I am allowed one more song to hum to it would be “Jeans On” by David Dundas

When I wake up, In the morning light
I turn on my phone and I feel alright

Like I said lyrically barren!!