So How Powerful is Visual Content on Social Media?
Simply Measured looked at Facebook’s top 10 brand pages to find out the real numbers and facts and figures on the engagement and sharing levels of photos and videos in comparison to text and discovered:
Videos are shared 1,200 percent more than links and and text posts combined
Photos are liked 200% more than text updates
To put some perspective on the power of visual content other studies show that Photo and video posts on Pinterest are referring more traffic than Twitter, Stumbleupon, LinkedIn and Google+.
For more insights into the power of visual content below are some more revelations.
5 Reasons your should be using Images in your Marketing