Interesting study from Corporate Executive Board (23 companies, incl IBM) on how to get into sales earlier — when the client is “learning” vs. when they are looking for a vendor. Key finding is that high performing sellers use social media to gain access to opportunities more often than other sellers. Good insights on the new role of marketing, the partnership of mktg and sales, and the impact of using social media in sales.
From big data to cloud computing, CIOs today are tapping into new ways to get more value out of their data centers. As businesses and organizations begin make use of the flood of data collected from billions of interconnected people, they see opportunities to invest in new projects that will drive revenue and better services. But they have to do more with the IT resources they have in order to invest in the future. IBM worked with IDC on a recent study and found that 80 percent of 300 surveyed businesses have yet to make the most of their IT investments. Want to know how you stack up against the top performing companies?
A vibrant new digital environment will greet tennis fans this year at Wimbledon, as the All England Club and IBM have the launched the all new Championships’ website, www.wimbledon.com.
Wimbledon.com has been completely re-designed to reflect the heritage and appeal of the event, as well as to offer the tournament’s anticipated 16 million unique website visitors a more creative and immersive experience through improved content, more powerful imagery and intuitive navigation process.
Built on IBM’s SmartCloud infrastructure to meet surges in demand, the website integrates a new online broadcast channel, Live @ Wimbledon alongside the interactive analytics-enabled IBM SlamTracker scoreboard, providing a one-stop shop for fans wanting to interact with The Championships.
Live @ Wimbledon
Featuring both TV and radio, Live @ Wimbledon will blend live action from around the grounds by dropping into matches at crucial points in play (a stream of one game, per set, per match, per hour) with the off-court color of a day at The Championships. In addition to the minimum of five hours live broadcasting per day, viewers will be able to enjoy pre-packaged content such as previews and reviews, match highlights and archive footage.
The Live @ Wimbledon radio service will offer an enhanced and improved version of its popular predecessor (Radio Wimbledon), which will be available worldwide online and on the three local FM channels.
“Together with IBM, we’ve created a new website which features increased options for people to personalize their Wimbledon experience,” said Mick Desmond, Commercial Director, at the All England Club, home of The Championships. “Visitors can follow the progress of their favorite players, view live match play clips of the day’s action, and access scores and results delivered in real-time. We expect this increasingly engaging and personalized online experience to appeal to fans in ever-greater numbers.”
At this year’s Championships IBM SlamTracker uses predictive analytics technology to enable fans to gain deeper insight into the match. SlamTracker is a multifaceted feature of Wimbledon’s digital presence that leverages historical and real-time data to add depth and insight to the Championship experience. The ‘Momentum’ capability maps a match in real-time, visualizing key turning points and their causes (i.e. winners, aces etc.).
‘Keys to the Match’ is a feature within SlamTracker that leverages historical and immediate data to determine the top three things a player must do in order to do well in a specific match.
While SlamTracker is an example of how analytics drives insights for tennis, the uses for businesses are almost infinite. Businesses across multiple industries and geographies can gain insights from large volumes of data and then use that knowledge to choose the best strategies and better predict outcomes.
IBM SecondSight heads to Center Court
Following on from the 2011 pilot on Court 18, this year for the first time on Center Court, IBM will trial player movement tracking. With IBM SecondSight it will be possible to track the fastest moving players and how their performance changes, set by set and match by match. The system can provide new data that could help players, coaches, commentators and fans alike; and, add a new dimension to fan’s understanding of the science of tennis.
“This year a completely new website takes the understanding and insight into the Wimbledon Championships to a whole new level”, said Alan Flack, IBM’s Programme Executive for Wimbledon. “Using the power of cloud computing each individual data point is integrated instantaneously to deliver a powerful experience for fans, players, coaches and officials alike.”
The ‘Future of the Shop Window’ is a brand new area for the In-Store Show 2012, designed and delivered by Collaboration Matters and powered by IBM.
I first saw this concept at the UCExpo some months ago. To be honest it was one of the best interactive stands I had seen in a long time. If they wanted to push people out of the corporate comfort zone, they did just that. Collaboration Matters took a spin on the famous Nighthawks at the Diner by Edward Hopper
The audience where able to participate and influence changes in the actors next moves by tweeting certain hash tags on the day. Whilst also taking part in Social Business conversations that where posed by the audience and Collaboration Matters.
Collaboration Matters & IBM will be bring this concept to the Inspiration In-Store Marketing event, on the 27th-28th June, with a whole new design around the shop window. Instead of mannequins in the window there are real people! Watch as the shop window becomes an interactive catwalk. What’s more you can shape the action that takes place behind the window through the power of Twitter.
This will be a great event with a great line up. Check it out here and register. I hope to see you ther.
A smarter approach to commerce starts with embracing empowered consumers and placing them at the center of your operations. While customer focus is not a new idea, truly making it happen on a smarter planet requires electronics manufacturers to discover, gather and act on insights generated through social commerce. This approach helps companies more effectivelymarket, sell and service their products as well as better align their supply chains—resulting in improved margins, new revenue streams, better efficiency and improved outcomes across the value chain.
What is smarter commerce?
Smarter commerce is a strategic approach that places the customer at the center of business operations. In turn, business results and benefits naturally emerge:
• Get more out of the insight generated through customer interactions
• Capitalize on social and mobile commerce
• Synchronize the value chain to deliver consistent and predictable outcomes
• Improve collaboration and visibility for your customers and partners
• Drive growth by enhancing, extending and redefining the value you provide to consumers
A smarter commerce approach can help transform and improve efficiency at each stage of the commerce cycle: buy, market, sell and service. Buy—Optimize supplier and partner interactions based on changes in shopping and buying behavior from across the supply chain. Generate new and differentiating customer value by reconsidering partner roles and relationships. Market—Deliver timely and personalized engagement across multiple touchpoints by using deep insights about customers gleaned, in large part, from the global conversations taking place online. Sell—Facilitate customer and partner engagement so they can collaborate across touchpoints using the interaction method—such as person-to-person, digital, social or mobile— of their preference. Service—Enable streamlined customer service across customer interactions and channels, and anticipate customers’ behavior and take action to keep them loyal.
To achieve this depth of personalization in a four-part customercentric process, smarter commerce focuses on two key business imperatives to support the empowered customer: create consumer-driven buying experiences and develop adaptive supply chain networks.
For the full eight page report on Smarter Commerce for Consumer Electronics Click Here
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe.
Their newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy.
Three themes emerged. Today’s CEOs must:
Empower employees through values
Engage customers as individuals
Amplify innovation with partnerships
Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.