23 Social Selling Stats, you need to know

 

  1. On average decision makers consume 5 pieces of content before being ready to speak to a sales rep. (Source)
  2. 10.8% of social sellers have closed 5 or more deals attributed to social media. (Source)
  3. 54% of social salespeople have tracked their social selling back to at least 1 closed deal. (Source)
  4. 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. (Source)
  5. 46% of social sellers hit quota compared to 38% of sales reps who don’t. (Source)
  6. 64% of teams that use social selling hit quota compared to 49% that don’t. (Source)
  7. 80% believe their sales force would be more productive with a greater social media presence. (Source)
  8. B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep. (Source)
  9. 92% of buyers say they delete emails or voicemail messages when comes from someone that they do not know.(Source)
  10. The average cold calling appointment rate is 2.5% (Source)
  11. 2/3 of companies have no social media strategy for their sales organizations. (Source)
  12. 93% of sales executives have not received any formal training on social selling. (Source)
  13. 53% of salespeople want help in understanding social selling better. (Source)
  14. 96% of sales professionals use LinkedIn at least once a week and spend an average of six hours per week on the professional networking site. (Source)
  15. 82% of prospects can be reached via social media. (Source)
  16. 50.1% of social salespeople spend between 5% to 10% of their time on social media. (Source)
  17. 21.7% of the sales people are not using social media, 18.9% cited not using it because they didn’t see the value and 45% cited because they did not understand social selling. (Source)
  18. 77% of B2B buyers said they did not talk with a salesperson until after they had performed independent research (Source)
  19. 36% of buyers said they didn’t engage with a sales rep until after a short list of preferred vendors was established. (Source)
  20. 84% of B2B decision makers begin their buying process with a referral. (Source)
  21. A warm referral increases the odds of a sales success 2x-4x. (Source)
  22. 71% of salespeople believe that their role will be radically different in 5 years. (Source)
  23. 69% of sales executives believe that the buyer process is changing faster than organizations are responding to it.(Source)

Have any intriguing social selling statistics to share? Please post them below, we’ll use them in a follow up and attribute it to you & your source.

Sources Used:

CEB
Salesforce
The Sales Management Association
DemandGen
Accenture
Edelman Trust Barometer
A Sales Guy Consulting
Aberdeen Group
IBM Preference Study
LinkedIn Sales Solutions
American Association for Inside Sales Professionals

Profound Implications for The Individual Economy & [Infographic]

The individual-centered economy is already here. The newest digital technologies – among them social media, mobility, analytics and cloud – keep changing how people, businesses and governments interact. The transformation that is already underway will soon intensify, resulting in a paradigm shift from customer-centricity toward an everyone-to-everyone (E2E) economy. The implication for value creation and allocation will be profound.

New  research shows that many organizations are still not ready to navigate the E2E environment. The Digital Reinvention Exec report can be read HERE

Here are some highlights from the report and infographic to share:

55 percent of 4,183 C-suite executives report that consumers have the most influence on business strategy <ClickToTweet>

58 percent of 1,100 executives surveyed in the Digital Reinvention Study expect new technologies to reduce barriers to entry <ClickToTweet>

There is a paradigm shift from customer-centricity toward an everyone-to-everyone (E2E) economy. Are you prepared? <ClickToTweet>

Digitization is rapidly changing the nature of how individuals and organizations interact <ClickToTweet>

“Social” has become revenue-generating, evolving from a dot-com trend to a sharing platform and business model <ClickToTweet>

 

 

 

 

Everyone-to-Everyone Economy

Everyone-to-Everyone Economy

The Digital Reinvention Exec Report can be found on SlideShare and can also be seen below

 

Technology Innovators – SmartCamp Finals London

I recently attended the SmartCamp Finals in London where I met some great entrepreneurs and had great pleasure to listen to their ideas to achieve a more sustainable life.

The event was sponsored by IBM, who help nurture early stage start-ups as they look to progress their business model in line with IBM Smarter Planet vision. Event partners included  – entrepreneurcountryL39 – sevenhills – Tech London Advocates and supported by TechCity and UK Trade & Investment.

Here are are the final five and a closer look:

– Representing Ireland, it was Actus Mobile Solutions, a company established to research and develop disruptive technologies that exploit the potential opportunities in the rapidly expanding secure mobile/wireless transaction and secure m-commerce markets.

– High-growth start-up Carbon Culture is a purpose-built digital platform that empowers communities to deliver evidence-based energy and carbon savings. It is currently deployed at both national and local government level in the UK, as well as being in use in higher education and corporate environments.

EnergyDeck is a community-based platform that helps organisations and individuals save costs related to the consumption of energy and other natural resources. It leverage’s collective intelligence to facilitate effective building management and identifying energy saving opportunities on an accessible, open-source web platform.

– Social shopping network Shopa allows members to discover products from a growing database of over 100 million and earn cash when they buy or share them with friends.

– Zerobin is a virtual, reverse logistics services company that helps power the efficient domestic collection of wide variety of materials including waste, charity, repairs and more. It allows a domestic user to register via an app and materials to be collected using back haul or empty van capacity of national postal companies and other third party logistics operators.

The winner of the London final is in the infographic below, the next stage will be held in Vienna in November.  Also take a look at the videos (links below the graphic)

IBM SmartCamp 2013 Entrepreneur

If you’re a start-up, and interested in partnering with IBM, contact us at global.entrepreneur@uk.ibm.com

Fascinating statistics from the C-Suite Study with Infographic

On October 7 IBM launched the latest in their C-suite Study series.  This is the first study where all offices within the C-suite were surveyed at the same time with the same questions. The title of this study is “The Customer-activated Enterprise”

You can download the full study here:   Global C-suite Study  or, access this and other studies via your smart device HERE

Technology is once again, as it was in 2012, the CEOs’ number one driving force impacting enterprises today. In this study, three areas emerged as critical to future success. Organisations should:

  • Open up to customer influence
  • Pioneer digital-physical integration
  • Craft engaging customer experiences

Here are some statistics from the below infographic, ready for you to Tweet:

55 percent of CEO’s cited customers as the most influential on strategic vision and business strategy – Tweet This

Nearly seven in ten CxOs recognize the new imperative – a shift to social and digital interaction. Tweet This

Organisations that have a united C-Suite are 28% more likely to be out performers. Tweet This

35% of CxO’s recognise that they don’t understand their customers well today. Tweet This

Two thirds of organisations have a weak digital strategy or none at all. Tweet This

 

CSuite Study 2013 Ben Martin IBM

 

What did you take away from the above? Is there something you would like to know more about? Drop by and leave your comments below.

How C-suite executives see the landscape changing

IBM collect some amazing data, delivered in a series of C-Suite studies, from over 4,000 C-suite executives. Watch this space to be notified of releases as they happen.

In the mean time here are some early discovery snippits along with an Infographic.

How C-suite executives see the landscape changing:

55% of CHRO’s forsee increasing organisational openness “TweetThis

77% of CFO’s support the development of new products and services “TweetThis

19% of CSCO’s anticipate a reduction of their partner base “TweetThis

71% of CIO’s see communication moving toward more social/digital collaboration. “TweetThis

63% of CEO’s want to increase partnering for higher business value “TweetThis

64% of CMO’s want to approach customers as individuals “TweetThis

69% of C-suite executives report that creating a consistent experience across all customer touch points is one of their top initiatives. “TweetThis

40% of C-suite executives are integrating internal and external data for insights “TweetThis

Ben Martin, IBM, CSuite

 

Infographic courtesy of IBM Institute for Business Value

How does the above information resonate with your strategies? Would you like a copy of the full report when published? Pop your comments below, it would be great to meet you.

Tomorrow’s cities: How big data is changing the world

Here is a very insightful and interesting article from the BBC about Big Data and how it could be used to shape the nature of cities in the future. It includes a nice mention for the company I work for – IBM. There are also some great factual snippets which you could use in conversation.

  • Each engine of a jet on a flight from London to New York generates 10TB of data every 30 minutes “TweetThis
  • In 2013 internet data, mostly user-contributed, will account for 1,000 exabytes “TweetThis
  • Open weather data collected by the National Oceanic and Atmospheric Association has an annual estimated value of $10bn “TweetThis
  • Every day we create 2.5 quintillion bytes of data “TweetThis
  • 90% of the data in the world today has been created in the past two years “TweetThis
  • Every minute 100,000 tweets are sent globally “TweetThis
  • Google receives two million search requests every minute “TweetThis

Simple & Brilliant Outdoor Ad Campaign

IBM Ben Martin Smarter

Advertising for innovative products and services are everywhere, but it’s rare to find any that will actually help you out in that very moment. IBM does just that with its new outdoor advertising campaign from Ogilvy & Mather France, Adweek reports.

A simple curve in three different outdoor ads help them turn into structures that are actually useful to passersby: benches, shelters, and a smooth runway along a stairwell for bikes or luggage. The simple bit of innovation showcases the way IBM approaches the world while also hoping to inspire others to share their ideas on making cities more efficient and effective for its residents.

Each ad encourages consumers to visit People4smartcities.com. “If cities were smarter, then life in cities would be better,” IBM points out in its video of the ads while also noting that the hope is that the ads will “spark positive change” and “unite city leaders and forward-thinking citizens.”

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Orignal post from BrandChannel by Mark J. Miller