So How Powerful is Visual Content on Social Media?
Simply Measured looked at Facebook’s top 10 brand pages to find out the real numbers and facts and figures on the engagement and sharing levels of photos and videos in comparison to text and discovered:
Videos are shared 1,200 percent more than links and and text posts combined
Photos are liked 200% more than text updates
To put some perspective on the power of visual content other studies show that Photo and video posts on Pinterest are referring more traffic than Twitter, Stumbleupon, LinkedIn and Google+.
For more insights into the power of visual content below are some more revelations.
5 Reasons your should be using Images in your Marketing
So here I am watching I,Robot and doing my banking, which I do online because lets be honest, banking customer service is often lacking.
I then recall a colleague mentioning Watson, the IBM SuperComputer, was entering into the financial industry. It’s first job looks like it will be with Citi Bank, one of the largest institutions. With Watsons huge data crunching capabilities, you should be able to ask question such as: “How much money do I need to retire?” or “Should I reshuffle my investments given the volatility of the world markets?” And then imagine getting an expert, personalized response in just a few seconds time.
Citigroup, is the first to tap Watson’s enormous data-crunching capabilities and is planning on using the supercomputer to “analyze customer needs and process financial, economic and client data to advance and personalize digital banking.”
(I am are not sure what it says about the state of banking that it takes a robot to make it personal.)
We are living in a time of turbulent change, putting pressure on businesses of all sizes, across all industries and even down to the individual. The world is also changing, in other fundamental ways. It is becoming smaller, flatter and smarter.
As a result, leaders across all types of enterprises are faced with new challenges in order to remain successful. Those organisations who address these challenges are best positioned to outperform in the coming years.
The signs of a smarter planet are all around us.
The infusion of digital intelligence into the world’s systems is changing the way people, organizations and entire industries approach what they do—how they interact, organize and create value. Nowhere is the potential for transformation greater than in our cities. Around the world, city leaders are struggling with economic challenges, overtaxed infrastructures and dramatic demographic shifts. In more than 2,000 Smarter Cities engagements, we see forward-thinking leaders emerging with new approaches to make their communities smarter and to make them work better.
Smarter Law Enforcement
30% decrease in serious crime. 15% decrease in violent crime.
Memphis Police Department
Memphis Police Department precinct commanders start their day with data. A predictive analytics system looks for patterns in criminal activity that help the department see emergent trends in their communities in time to make a difference.
Inside the solution:
The system relies on predictive analytics software that correlates historic data with the latest incident reports to create multilayer maps of “hot spots.”
“Memphis Police Department now has the invaluable insight all of our staff can use—from the commanders to the patrolling officers—to specifically focus investigative and patrol resources with the goal of preventing crime and making our neighborhoods safer.”
– Colonel James Harvey, Commander, Ridgeway Station, Memphis Police Department
Smarter Water and Sewer Systems
70% increase in ability to track critical assets. 11% improvement in the ratio of preventative to corrective maintenance.
San Francisco Public Utilities Commission
Drawing on usage data and many other variables, San Francisco is predicting and preventing breakdowns and reducing pollution from its sewer system’s 1,000 miles of pipes and three treatment facilities, which together process 500 million gallons of wastewater and storm runoff per day during the rainy season.
Inside the solution:
The system integrates asset management and geographic information software to locate and monitor assets such as to provide heater repair, regular maintenance to those heaters pumps, inspections to their fittings and lastly any other parts of the water infrastructure.
“Not only can we solve most problems within 24 hours, but we’re able to use insights from the data to reduce water pollution.”
– Tommy Moala, Assistant General Manager, SFPUC Wastewater Enterprise
Smarter Government Services
80% of participants felt more secure. 70% improved their mobility through exercises.
Bolzano, Italy, Remote Patient Monitoring
As part of a pilot to extend healthcare services without increasing costs, elderly citizens in Bolzano, Italy were given access to advice and medical attention from their homes, via mobile devices. In addition, wireless sensors monitored the environment within the homes, generating alerts delivered via SMS text message, email and Twitter to family members and social services professionals.
Inside the solution:
The solution was created by IBM with the support of TIS Innovation Park, developed on an application server, with data management and messaging software integrated with Android mobile devices.
“The monitoring network allows us to provide services with a human touch—but it’s now the right touch, at the right time.”
– Michela Trentini, Director of Social Planning, Bolzano
Smarter Transportation
80% reduction in lost transactions due to system issues. 100% increase in performance capacity to 20 million fare transactions per day.
Singapore’s Land Transport Authority
Singapore commuters move easily among all forms of public transportation, thanks to a smart system that charges by distance, not by mode of transport. A highly intelligent algorithm constructs the ideal journey for each commuter across rail and bus lines. In the process, the Land Transport Authorty gets real-time insight to anticipate capacity needs.
Inside the solution:
The Authority’s fare processing clearinghouse uses data management, analytics and transaction processing software running on Power systems.
“By unifying our payment systems, we can build composite models of typical journeys, such as a person driving a car into the city, being charged for congestion, parking his car, catching the bus and then the rail.”
– Silvester Prakasam, Director of Fare Systems, Singapore Land Transport Authority
Smarter Operations Center
30% decrease in emergency response times.
Rio de Janeiro’s Integrated Operations Center
Rio de Janeiro’s operations center provides a single dashboard of the city’s critical systems. Information on weather, traffic and medical services helps city agencies anticipate looming problems, engage citizens as part of the solution and plan for major events, like the upcoming World Cup and Olympic Games. A predictive weather forecasting system designed by IBM researchers helps model flooding patterns, identifying where events such as mud slides are likely to occur.
Inside the solution:
The Intelligent Operations Center combines patented analytics technologies, created by IBM Research in collaboration with the city, and collaboration, analytics and asset management software and systems integration expertise.
“Communicating with citizens about Rio’s day-to-day life is key. When people are well-informed, they act in ways that help the city work better.”
– Eduardo Paes, Mayor, Rio de Janeiro
So the above are some great examples from around the globe. In my opinion there are six imperatives that are fundemental for the enterprise to suceed. These are:
Smarter planet in the UK
Watch the video to learn how and why the UK is getting smarter.
