CEOs are searching for customer insight.
Customer insight has always been highly prized, in recent years the pursuit has changed in two key ways. First there is far more raw data to draw from than ever before. Second, “knowing the customer” is no longer confined to segmentation,statistical averages and historical reference. Its is about knowing a customer as a human being – interests, attitudes and life circumstances that bring to life the preferences and needs.
Can organisations pick up on these cues, especially from the outside?
But even if they discover it, are their organisations equipped to respond with relevance and speed?
To read this study go here
Where are you looking for insight?
What challenges are you facing in this data rich complex society?
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe.
Their newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy.
Three themes emerged. Today’s CEOs must:
- Empower employees through values
- Engage customers as individuals
- Amplify innovation with partnerships
Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.
Get the full Study HERE
In these difficult times, CEOs are turning to partnerships and technology to help them overcome the challenges their organisations are facing. CEOs that drive their organisations to innovate, collaborate and understand their customers better will be well-placed to achieve success, both now and in the long-term.
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