Social Retail – The Evolution

Currently one of many concerns for the retailer is getting the best product and the best price to its customer. Could the evolution of Social Retail develop a new relational model to offer clients valuable services together (recipes, nutritional info, personalized recommendations for dietary and much more) to bring a healthier and more comfortable life.

Learn more: HERE

 

SocialBro – A Brief Review

I was introduced to this new Twitter tool yesterday “SocialBro” and to be honest stil playing with it. First impressions WOW, NICE, COOL.

So far the only things missing for me are (and perhaps I havent stumbled on them): URL Shortner, Scheduler.

But what you do get are some really cool features:

TimeZones of your followers: This is really important as will help you decide the best time to tweet with maximum exposure.

With just this information you can really understand when you can get the biggest impact for your message.

Then there are these tools:

Real-time: Will show you who is active right now and the language and apps they use to convey their messages.

Sync Influence Data: You can sort/view your friends by influence. Powered by PeerIndex

Best time to tweet: Demonstrated above, my favourite part so far.

Insights: Language, avatars (who has a photo who has an egg), profiles with URL’s

Monitor a Hashtag: Shows how many users in this hashtag community with Who you follow and who follows you

Analyise lists: Total members, who follows you, who you follow, topic cloud

 

So far so good, will it be my default tweet from application? No. Will become the tool of choice to understand my network.Yes

Let me know, what your thoughts are in the comments below

Capitalising on the Crowd – Collective Intelligence

Social technologies are increasing the ability of companies to tap into the distributed knowledge and expertise of individuals located inside and outside the formal boundaries of the enterprise. Applying this knowledge can deliver tangible benefits in developing new products and services, sharing best practices,
distributing work in new, innovative ways and predicting future events. In a recent study by IBM, Collective Intelligence, they highlight a number of approaches for applying Collective Intelligence, how organizations can determine and select the appropriate audiences for these efforts, and how they can address the common risks and challenges of this emerging capability.

We live in an increasingly social world, where advancements in technology are changing how we buy, how we work and how we connect with others. Expanding and overlapping social networks are enabling individuals to express opinions, share expertise with a greater audience and shape decision-making processes on a global scale. Can an organization that chooses to ignore the insights of employees, customers and business partners expect to thrive?

1. Collective Intelligence can enhance business outcomes by improving how organizations access the untapped knowledge and experience of their networks to:
• Discover and share new ideas
• Augment skills and distribute workload
• Improve forecasting effectiveness.
2. Central to the success of Collective Intelligence initiatives is the ability to target and motivate the right participants, considering the need for:
• Knowledge – contextual awareness of the problem to be solved
• Diversity – sufficient breadth of experience to bring a range of
perspectives and views
• Disruption – willingness to challenge current thinking.
3. Key study findings indicate that successful Collective Intelligence efforts need to:
• Address sources of resistance, including operational challenges, conflict with existing charters, perceived loss of control, and shifting roles and responsibilities
• Integrate Collective Intelligence into the work environment, both technologically, and culturally
• Act on what is discovered, communicating value and outcomes to both the organization and the individual.

Collective Intelligence is a powerful resource for creating top-line growth, driving efficiency, improving quality and excellence, and building a better employee climate. Organizations considering adding Collective Intelligence as a business capability need to ask themselves the following questions:
• What are our strategic business objectives, and what types of insight can help us compete or differentiate ourselves in the market?
• Considering the audiences we may want to involve in a Collective Intelligence project, how can we motivate them to share their insights with the organization?
• How do we capture knowledge and connect individuals in new and cost-effective ways?
• What technology tools do we need to support this capability, and who is best positioned to help us take advantage of these tools?

Regardless of the approach taken to infusing Collective Intelligence into the fabric of an organization, it represents a new approach and opportunity for companies to create value using the experiences and insights of vast numbers of people around the world.

For the full report please Click Here

What does it mean to be smarter?

We are living in a time of turbulent change, putting pressure on businesses of all sizes, across all industries and even down to the individual. The world is also changing, in other fundamental ways. It is becoming smaller, flatter and smarter.

As a result, leaders across all types of enterprises are faced with new challenges in order to remain successful. Those organisations who address these challenges are best positioned to outperform in the coming years.

By smarter, we mean the world is becoming: instrumented, interconnected, intelligent.

The signs of a smarter planet are all around us.

The infusion of digital intelligence into the world’s systems is changing the way people, organizations and entire industries approach what they do—how they interact, organize and create value. Nowhere is the potential for transformation greater than in our cities. Around the world, city leaders are struggling with economic challenges, overtaxed infrastructures and dramatic demographic shifts. In more than 2,000 Smarter Cities engagements, we see forward-thinking leaders emerging with new approaches to make their communities smarter and to make them work better.

 

Smarter Law Enforcement

30% decrease in serious crime. 15% decrease in violent crime.

Memphis Police Department
Memphis Police Department precinct commanders start their day with data. A predictive analytics system looks for patterns in criminal activity that help the department see emergent trends in their communities in time to make a difference.

Inside the solution:
The system relies on predictive analytics software that correlates historic data with the latest incident reports to create multilayer maps of “hot spots.”

“Memphis Police Department now has the invaluable insight all of our staff can use—from the commanders to the patrolling officers—to specifically focus investigative and patrol resources with the goal of preventing crime and making our neighborhoods safer.”

– Colonel James Harvey, Commander, Ridgeway Station, Memphis Police Department

 

Smarter Water and Sewer Systems

70% increase in ability to track critical assets. 11% improvement in the ratio of preventative to corrective maintenance.

San Francisco Public Utilities Commission
Drawing on usage data and many other variables, San Francisco is predicting and preventing breakdowns and reducing pollution from its sewer system’s 1,000 miles of pipes and three treatment facilities, which together process 500 million gallons of wastewater and storm runoff per day during the rainy season.

Inside the solution:
The system integrates asset management and geographic information software to locate and monitor assets such as pumps, fittings and other parts of the water infrastructure.

“Not only can we solve most problems within 24 hours, but we’re able to use insights from the data to reduce water pollution.”

– Tommy Moala, Assistant General Manager, SFPUC Wastewater Enterprise

 

Smarter Government Services

80% of participants felt more secure. 70% improved their mobility through exercises.

Bolzano, Italy, Remote Patient Monitoring
As part of a pilot to extend healthcare services without increasing costs, elderly citizens in Bolzano, Italy were given access to advice and medical attention from their homes, via mobile devices. In addition, wireless sensors monitored the environment within the homes, generating alerts delivered via SMS text message, email and Twitter to family members and social services professionals.

Inside the solution:
The solution was created by IBM with the support of TIS Innovation Park, developed on an application server, with data management and messaging software integrated with Android mobile devices.

“The monitoring network allows us to provide services with a human touch—but it’s now the right touch, at the right time.”

– Michela Trentini, Director of Social Planning, Bolzano

 

Smarter Transportation

80% reduction in lost transactions due to system issues. 100% increase in performance capacity to 20 million fare transactions per day.

Singapore’s Land Transport Authority
Singapore commuters move easily among all forms of public transportation, thanks to a smart system that charges by distance, not by mode of transport. A highly intelligent algorithm constructs the ideal journey for each commuter across rail and bus lines. In the process, the Land Transport Authorty gets real-time insight to anticipate capacity needs.

Inside the solution:
The Authority’s fare processing clearinghouse uses data management, analytics and transaction processing software running on Power systems.

“By unifying our payment systems, we can build composite models of typical journeys, such as a person driving a car into the city, being charged for congestion, parking his car, catching the bus and then the rail.”

– Silvester Prakasam, Director of Fare Systems, Singapore Land Transport Authority

 

Smarter Operations Center

30% decrease in emergency response times.

Rio de Janeiro’s Integrated Operations Center
Rio de Janeiro’s operations center provides a single dashboard of the city’s critical systems. Information on weather, traffic and medical services helps city agencies anticipate looming problems, engage citizens as part of the solution and plan for major events, like the upcoming World Cup and Olympic Games. A predictive weather forecasting system designed by IBM researchers helps model flooding patterns, identifying where events such as mud slides are likely to occur.

Inside the solution:
The Intelligent Operations Center combines patented analytics technologies, created by IBM Research in collaboration with the city, and collaboration, analytics and asset management software and systems integration expertise.

“Communicating with citizens about Rio’s day-to-day life is key. When people are well-informed, they act in ways that help the city work better.”

– Eduardo Paes, Mayor, Rio de Janeiro

 

So the above are some great examples from around the globe. In my opinion there are six imperatives that are fundemental for the enterprise to suceed. These are:

 

Smarter planet in the UK

Watch the video to learn how and why the UK is getting smarter.

 

Outstanding technology + Innovative business plan = Winner of IBM SmartCamp London

Profitero has been named as the winner of the 2011 IBM (NYSE: IBM) SmartCamp London. They help retailers maximise profits by analysing online competitive information on thousands of products and dozens of competitors, helping to build smarter retail solutions. Profitero was selected from more than 80 entries and won due to its outstanding technology, innovative business plan and alignment with IBM’s Smarter Planet strategy. They will receive three months of mentoring from IBM and go on to square off against other SmartCamp winners from around the globe to compete for the title of “IBM Global Entrepreneur of the Year.”

Today, 83 percent of midmarket CIOs surveyed by IBM have identified analytics, the ability to extract actionable insights from “Big Data” as their top-priority investment area. Profitero represent a new generation of entrepreneurs who are entering the market with technology and business model designed to capitalise on this trend.

“We are delighted to have won the London IBM SmartCamp award for 2011 and are looking forward to working with IBM on delivering completive intelligence to retailers and manufacturers.” said Volodymyr Pigrukh, CEO and Co-Founder of Profitero.

Business Minister, Mark Prisk, said: “Congratulations to Profitero. Businesses continually tell us they want to get advice from other experienced business people and we know that those seeking support are more likely to succeed.

“Innovative projects such as this one are very encouraging because they bring together entrepreneurs wit h venture capitalists, academics and other industry leaders to provide coaching and critical industry support and advice. This will enable growing businesses to gain the mentoring and insight needed to continue to drive growth and innovation in their markets.

“Mentoring can deliver significant economic benefits from just a small commitment of time and resources. Building a relationship with a mentor can have a positive effect on your business, whether you are just starting up or are already established.”

“Entrepreneurs are critical to driving the next era of innovation and growth. I’ve been hugely impressed by the range and quality of startups we’ve seen entering the London IBM SmartCamp programme this year. Congratulations to Profitero and all the finalists. They’ve showcased solutions that seize major growth opportunities in the market to help make the world work smarter.” said Stephen Leonard, Chief Executive, IBM UK & Ireland.

All the finalists in the London SmartCamp are developing new technologies in critical areas such as healthcare, energy and environment, and other services that improve the life of citizens around the globe. IBM SmartCamps bring together innovative entrepreneurs with venture capitalists, academics and other industry leaders to provide coaching and critical industry support and advice.

Driving economic growth
Small and medium sized companies have long been the engines driving economic growth. They are responsible for nearly 65 percent of the global GDP – representing more than 90 percent of all businesses and employing over 90 percent of the world’s workforce. This group of entrepreneurial companies faces stiff competition, not only in their local markets, but also with larger enterprises across an increasingly global marketplace. (Source: Organization for Economic Cooperation). The IBM SmartCamps are designed to provide these entrepreneurs with the mentoring and insight needed to continue to drive growth and innovation in their markets.

In addition to Profitero, 2011 London SmartCamp Finalists included:

·    PageHub, a young and fast moving company based in Brighton. They have developed an easy to use, powerful analytics tool for brands to more effectively manage their presence on Facebook and other social media sites.
·    Radisens Diagnostics whose analytics device platform is helping to drive a step change towards a single device for point-of-care medical testing, helping to build smarter healthcare systems.
·    RSM, the creators of FITS, an analytical and traffic management software system for cities, helping to build smarter transport systems.
·    Visible Light Communications Ltd, a spin-out company from the University of Edinburgh. They are developing smart lighting driven by high efficiency LEDs, which delivers high speed data communications over visible light.

Visible Light Communications Ltd won the People’s Choice Award.

About IBM Global Entrepreneur Programme:
www.ibm.com/isv/startup

About Profitero:
www.profitero.com

About PageHub:
www.pagehub.co.uk