SEO Mistakes That Are Costing You Money
As everyone who has a business presence online knows, investing in SEO is vital if you want to success on the Internet. Without SEO, you are relying solely on luck to rank for those all-important keywords that describe your business and the products and services you sell. However, what you need to understand is that there are many, critical mistakes you can make with SEO that will, eventually, start costing you serious money.
In today’s guide, I’m going to take you through some of the terrible SEO mistakes made by many businesses new to the process. Read on to discover how to avoid this scenario, and ensure your ability to engage the search engines is intact. Let’s take a look at everything you need to know.
You haven’t heard of mobile optimisation
If you aren’t optimizing your website for mobile devices such as phones and tablets, you will be punished by the search engines. Not only that, of course, but you will miss out on a lot of customers. As intuit.com.au point out, well over half of all consumer searches are done on a mobile device, and if you take a desktop-only approach, you will not be appealing to any of these people.
You produce poor content
Your blog should be a vital resource for your customers, not something you barely pay lip service to. Google penalises sites that have poor quality content these days, so investing in better quality writers – or freeing up the time so you can create your own blistering content – will pay off. Interesting articles and information is what gets shared online, not the kind of 1-cent-a-word garbage you get from using content mills.
You chose the wrong SEO company
According to LdSeoSydney.com.au, there are many things that an SEO should give you – but false promises are not one of them. And make no mistake about it, the consequences of using a dodgy SEO company can be devastating. Sure, you might get some short-term gains, but if the firm you choose employs what is known as ‘black hat’ tactics, you will eventually get caught by the search engines. And that could mean your entire site is penalised – permanently – and can cause you untold problems. So, always do your research when trying to find an SEO company to work with your business. And also, make sure they are happy to share their working methods with you – all good SEO companies will do this.
You don’t ‘do’ local
If you are relying on local customers to provide a foundation for your business, you also need to rely on local SEO. As Google and the other search engines tweak their services, local is becoming more relevant. In fact, one in every five searches is already location-specific so you can see how many people you are missing if you don’t attempt to work out a local SEO strategy. And, as a final point, it’s worth knowing that almost half of those searches have a buying intent – which could prove incredibly invaluable to you and your business.