The digital marketing is defined worldwide as the promotion of the new/ existing brand using digital technology. It is done via the mobile phones, desktop screens, digital signage, and other digital devices. This professional domain requires two things, one is the digital device and the other is a perfect internet connection. The fact that all the work is done through the internet allows the employees to have flexible workplaces and working hours. The internet is accessible at any place at any time. Thus, digital marketing is the ideal professional that facilitates working from home as a full-time worker, part-time worker or a freelancer.
Many studies are conducted debating the benefits of flexible working hours and workplace. One of them conducted by Alfred P. Sloan foundation states, “Employees working in an environment viewed as more family-supportive experienced lower levels of work-family conflict. The reduced work-family conflict was in turn related to greater job and family satisfaction, followed by greater overall life satisfaction.” Nonetheless, it helps the companies save their health insurance costs and witness a positive work environment too.
Here are the different digital marketing job options that you can avail by staying and working at home:
- Marketing analyst
Become a marketing analyst! This is how the branding agency Dubai found its highly skilled marketing analyst. While in search of a creative yet talented analyst, the team came across a freelancing worker and assigned him a few tasks. The regular submission of quality work impressed the team and they hired the employee for a permanent job. You can try your luck too!
The job nature of a marketing analyst is to study the data given by the company, analyze it and come up with a strong, challenging and an impressive marketing strategy. This requires a peaceful environment, detailed study, and an organized yet quiet workplace. Your home or your study room is the perfect place for this job. Look for different opportunities and work as an analyst.
- Content manager and strategist
Generating good content requires time, determination, good research, creative mind and know-how of the latest trending styles. The job of content management for a brand requires studying the brand and discussing the type of content they want you to generate. Once this conversation is done, you can easily work through your home and submit content on regular basis via emails to the company you are working for.
The job here varies as you can be the content strategy developer (working on the disciplines that must be added in the content marketing campaign), a content generating team manager or simply a writer.
How to manage your content generating team through the home?
The technologies like webcam and applications like Skype that offer conference calling and video chat has made it easy for you to work from any place you find comfortable. Add the use of OneDrive or the Google Drive and you’ll be able to delegate the tasks to your workers quite easily. By staying at home, you can update the documents, edit the submitted work and approve any other piece of content sending it to the main client. Just learn the use of latest technology and you’ll be able to work from home.
Blogging and guest posting:
Blogging is another creative way to earn through digital marketing. Many brands all around the world run their blog along with their official website. The blogs offer the viewers the type of content that they want to read like answers to different queries, latest news and reviews on the newly launched products and so on. The blogs help keep the viewer in the loop and make them feel valuable. Thus, you can write a blog for a company who is establishing its brand. Blogging is one of the best ways to earn money through digital marketing. Also, there is the job of guest posting. It allows you to contribute articles and content posts to different websites sharing your ideas on the desired topic.
Sell photos/ videos online:
The advertising companies in Dubai often buy photos and visual content videos that they find new and interesting. If you are good at photography or video making, you can sell the photos and short videos to digital marketing companies as well.
- Strengthen your hold on social media
The versatile and never-ending branches of digital marketing call upon workers to contribute in any way possible. Like content marketing mentioned above, the social media marketing is one of the best ways to earn money through digital marketing. The multiple jobs that you can do from home in this domain include:
- Create fillup forms to generate leads
- Generate advertisement layouts and campaigns on LinkedIn, Twitter and FaceBook
- Post, re-post and share content post links on different social media
- Increase the page likes/ followers
- Comment on different posts
- Offer prompt customer care service via social media platforms
- Manage the social pages and post regular updates
- Try to reach the maximum amount of targeted audience
Other than these options, you can make videos for YouTube, run your own channels there and earn money from it. The whole procedure is a bit lengthy and requires consistency but it is one of the easiest ways to make money by staying at home.
- Work on an e-book
While working on an e-book, the digital marketing expertise that is required include impressive content generation and advertisement of the e-book. Choose a nice, trending topic and then focus on the pattern that the majority of the users find easy to read and understand. Come up with new, fresh content and use all your creative skills to make this book a great read.
Once it is finished, you can advertise it on the online e-stores like Amazon or any other online store, sell it there and earn money through it.
- Join different freelancing platforms
The dozens of freelancing platforms are available on the internet. From freelancer to Upwork, Fiverr and many others; you can get digital marketing related projects from clients throughout the world. These portals are the most renowned freelancing hubs where you can get jobs according to your talents.
The nature of online marketing jobs is different. You can upload your gigs or make a statement of what kind of work you can handle. Bidding on work project also helps in increasing the chances of getting a job in digital marketing at home.
- Product marketing manager
The product marketing manager has to mainly establish an active on-site performance, keep himself up to date with the latest product release and master internal communication. All of these can be done by staying at home. All you need is a working internet connection, understanding of the software and information of the web-based products. RightScale, a Santa Barbara-based cloud computing firm is one such example of the startup offering the work-from-home position to the product marketing manager. You can find more on the internet.
- Profit by selling products on an e-store
The online stores are extending their roots into every possible professional domain. From the educational sector to the medicinal, fashion to technology; you’ll find e-stores selling products/ services from a variety of categories. You can make use of this digital marketing branch. Design products like online educational courses, video tutorials, hand-made products or clothes and sell them on platforms like Udemy, YouTube, Etsy, and others. It is one easy way to earn money via online marketing!
The seven different ways that we have listed above cover most of the job possibilities in the digital marketing domain. The catch is to find something that you are good at. The above-mentioned seven branches allow you to discover more work positions within them. Browse through your options and find more opportunities to make money through the home.
Junaid Ali Qureshi
is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.