Search Results for: employees

What To Expect When You Start Hiring

If you haven’t hired anybody to work for your company yet, it’ll help if you know what to expect. Hiring can be an extremely scary concept, especially if you have no experience with it previously. Hiring at the right time can be the making of your business. It can help you to grow your business, and get to where you want to be.

Read on if you want to know what to expect when you start hiring:

Expect To Have A Long To Do List

There are so many things to think about when you start hiring – not just finding the right person. You need to make sure you get a employer identification number, as well as getting the correct insurance – insurance is vital for ensuring you protect your employees while they work for you. You may need to do more depending on where you are in the world and the legal implications of hiring for your business. Make sure you read up on this fully before you make a decision to hire. You may realise that it’s more worth your while to go for a freelancer, or to simply outsource some work.

If you do decide that hiring is right for you, you could even use a headhunting company to make the job as quick and painless as possible. A place like http://www.eagleheadhunters.co.uk/ will aim to find the best hires for your business. That’s why you need to know exactly what you want!

Responsibilities

When you hire, you have plenty of responsibilities to be prepared for. Paying your employee minimum wage at the very least is a must. Bear in mind, the more you’re offering for the job, the more talent you’ll likely get apply for it.

You also need to make sure that your hires get adequate rest time . This is usually at least 11 hours in between shifts and a break after 6 hours work. Employees should also have at least 24 hours off in a 7 day period.

Costs

Knowing the costs of hiring somebody is crucial too. As making a hire can be so expensive, it’s really important that you do it right the first time around. You have taxes, training, and how much you can afford to pay to consider. In addition, you should ask a CPA whether you’re required to make quarterly tax payments. He or she can advise you about business finances and tax prep, specifically in identifying tax deductions to reduce taxes owed. Importantly, your CPA will make sure you pay business taxes when they’re due.

Advertising for the position will also cost money! Remember, you want to sell your job role to talent, so you must make it sound like a wonderful opportunity. It might very well be a fabulous opportunity, but they won’t know that if you write something boring and boilerplate.

Objective Interviews

Although qualifications and credentials are important, how somebody handles responsibility and working with others is also crucial. This is why you shouldn’t focus too much on qualifications and experience, but on the personality of a person and how they fit into your environment too. You want an even mix of both. Focusing too much on qualifications can leave you with a hire that was a mistake, as can focusing too much on personality.

Good luck!  

Category: Business

Digitally Enhance Your Working Life

Many things are done online or via technology these days. As technology advances the more we find that software, the internet, and computers are doing things for us and making things easier and convenient. However, we can often forget to utilise such things during our working lives. Whether we are running a business, a department, or are part of a bigger organisation, there are certain ways you can digitally enhance your working life. I thought I would share with you some of the ways it can help you with your workload or with the running of your business empire.

 

 

Scheduling tools

Keeping on top of every work task you have can be overwhelming, especially if you have a lot of platforms to be using or systems to keep track of. So scheduling tools can make life simple by allowing you to time block work tasks. Here are some of the areas where a scheduling tool could digitally enhance your working life.

 

Social Media

Social media can be exhausting, but for many businesses, whether that is just you or a whole team of people, social media is a vital way to advertise and market your company. However, with the introduction of different social media platforms and ways you can promote on their with words, visuals or video, it can be hard to keep up and be ever present on them all. Which is why a scheduling tool could really help. Enabling you to write updates and share content for the day ahead, the week or even the month if you are organised. There are many websites online that will help you do that.

 

Blog content

Many companies have blogs these days, but again it can be hard to schedule in content and keep it consistent. There are many websites, even software at the back end of your blog, that can help you to create editorial calendars and schedule in blog posts to publish in the future.

 

Online calendars synced with email

It can be hard to keep track of appointments and meetings you have, so a calendar synced with your email can take some of the hard work away. Appointments made could be transferred to your calendar instantly, and your calendar could even be linked with other employees or partners to help you keep in line.

 

 

Software to keep contracts and leases in one place

When you work for yourself, it can be hard to keep all contracts and leases in one place. Of course, you could have a paper filing system, but often, being out and about, you may want to access this information quickly. Thankfully, there is software out there that can help you do this digitally. Websites like http://symfact.com could help and have an abundance of information all about it. Being able to access things instantly is what this world is all about these days, so there is no surprise that this should be reflected in your working life.

 

Applications to make life much easier

With the introduction of smartphones some years ago, the increase in popularity for applications is rising on a daily basis. There is an app for most things these days, and using them to digitally enhance your working life is a productive way to use them.

 

Social media apps

As mentioned earlier, social media is ever more present with businesses these days, and having an application on your phone means you can constantly be in touch with your audience on the go. The commute into town means you can reply to comments on the go. The lunch break means you are keeping up to date with the latest trends.

 

Appointment trackers

If making appointments and keeping on top of things is part of your working day, then an application to help track your appointments, where you are and times, can really help you to be more time managed and productive throughout the day. A lot of the time these applications can be synced to emails, other calendars and even other people. Websites like https://zapier.com have a lot of information about using them.

 

Contacts

Finally, having your contacts in your phone is one thing, but we all know that this can be one big long list of anyone you have exchanged numbers with, both personal and for business. So applications specific for work contacts or for personal use is a great way to keep in check of the numbers you need. Furthermore, you can add social media links, emails, etc. So that you are never out of touch with your business colleagues and clients.

 

I hope these ideas help you to digitally enhance your working life.

Category: Business

Safety First: Protecting Your Business From Online and Offline Threats

Most businesses take their security seriously. It’s not just about keeping your company safe and not to let anyone steal it away from you as a lack of security will also put your employees at risk, their personal details, as well their general safety. Safeguard yourself completely by looking at it from a broader perspective; companies today are subject to threats from traditional robbers, cyber criminals, social engineers, and thieves who have made their way to the inside of your company.

 


 

Offline Safety: Alarm Systems and CCTV

If you’ve been robbed once and think the criminals won’t return, you’re in for a sad surprise. It is common for criminals today to target a specific trade, such as a restaurant or a hotel, and steal a small amount – only to come back for a bigger scoop later on. When you’ve already been robbed, the first thing you should do is to install a loud alarm system and a CCTV camera.

For most business owners who experience such a thing, it is common sense to invest in these right away.

When and if the robbers return, the system will have a preventative function as well; the sight of a red blinking light tends to scare most of them away. Think prevention when it comes to all aspects of your business and avoid having anything taken away from you in the first place.

Depending on the kind of business you’re in, it could be a good idea to get in touch with reputable security guards as well. Their mere presence signals safety and control to both outsiders and employees; you can even get in touch just to have a safe place to store your spare keys, for example.

Spend time with your employees and talk about how they can help you to safeguard it. They are the ones who are present in the office at all times and are able to spot crime right away with the proper training. If an attack is to happen when they are in the office, everyone needs to know how to handle the situation – such as complying with the robber’s instructions, memorising his or her characteristics, and securing the crime scene until the police arrive.

 

Online Safety: Safe Browsing and Employee Training

Your safety online starts, first of all, with a proper anti-virus software. Cyber criminals may attack from any corner and scurry away with your business details, employee’s personal details, and all of your credit card information. It’s important that your team knows how to spot unreasonable requests for information, strange-looking emails, as well as any other signs on your computers that the system has already been hacked.

Treat your company to a cyber security conference that focuses on training your employees to recognise attempts at phishing and other cyber security threats. Keep the training up and repeat it at least once a year; launch a mock attempt after a month or two to see if the information has sunk in  – and reward the ones who are ahead of the others.

Also for reference, take a look at this post about email phishing, whats the risks and how to identify them and deal with them, from pixel privacy

 

Business security encompasses so much these days and you have to read more about it to be completely up to date. The reward is unquestionable, though, and provides your company as well as your employees with a sense of security as well as the actual security in case something should happen.

Category: Business

Here’s Why Your Big Recruitment Push Isn’t Working

 

Every so often, you will need to lead your company through a big recruitment drive. This is often needed when you decide to expand the business and try and take things up a notch. Expanding requires you to take on more work and clients, and you will need a large team of employees ready to take on all those extra projects! Not only that, though, but you will also need a strong back office department that can support your business with things like finance, HR, and legal aspects of running a company. There’s just one way to get a load of new employees on your books as soon as possible: push through a big recruitment drive!

 

Sounds easy enough, right? Well, it isn’t always so easy. In fact, some entrepreneurs find that their recruitment push does little to help increase the company’s whole recruitment process. Why is that? Here are some common reasons why your recruitment push just isn’t working.

 

 

You Don’t Have Enough HR Staff To Handle The Extra Workload

 

When you start advertising a lot of open positions at your company, your HR department will have to be ready to receive a whole lot of job applications! Especially if you have employed some new and improved marketing tactics to get your job adverts out there to as many people as possible (which you should if you are serious about your recruitment drive). However, are you sure that your current number of HR employees are enough to tackle an increase in the department’s recruitment workload? If they struggle to keep up, then they will end up being very slow when it comes to processing job applications and arranging interviews. And that will slow down your recruitment drive. So, before you do commit to a new recruitment push, it is important to make sure that your HR department will be able to cope. If you think it will be a struggle for them, you should consider hiring a new HR member of staff.

 

Your Adverts Aren’t Hitting The Right People

 

You need to ensure that your job adverts are posted in the right places so that the right people for the jobs see them. If you aren’t careful with the placement of your job adverts, the right applicants might not find them, and you will end up getting a lot of applications who are just not suitable for the job. Ideally, you should place your adverts on specialist and niche job boards. For instance, if you own a company that works in the health industry and need to hire some new health professionals, it’s a good idea to post your advert onto a specialist job board for health-focused jobs. This will target the right candidates compared to if the job advert just went up on a generic job-search site. You could also use a portfolio procurement firm who can send out your job adverts to the candidates who they feel are best suited to the role. These types of companies have a huge pool of job seekers that they can dip into and connect to your company whenever you are looking to hire new employees.

 

 

Your Job Adverts Don’t Detail The Roles Correctly

 

When the wrong types of people apply for your job openings, you will find that this can severely slow down your whole recruitment process. That’s because your HR staff will have to take longer going through applications, and they might end up wasting time interviewing the wrong kinds of people. There is one way to get around this – you just need to make sure that all of your job adverts detail the open position correctly. That way, people will know exactly what to expect from the job and the criteria that all applicants need to fill in order to get the position. And hardly anyone who doesn’t match the exact criteria will apply!

 

 

You Have Misjudged The Salary

 

What kind of salary are you offering for all the open positions you’re currently hiring for? This is something you should think carefully about. If you get it wrong, you might end up putting people off applying! Sure, most businesses are trying to save money right now, and one of the main areas in the corporate world that has been hit by cutbacks is staff salaries. However, if you mention a salary on the job advert that is way too low, you will find that hardly anyone will apply for the role. Your salaries need to be realistic and enough for a worker to comfortably live off. They also need to be relative to the position. If you aren’t entirely sure how much you should offer for a new position, you should take a look at your competitors’ job adverts to see what they pay for similar positions. Remember that it is also not worth offering a salary that is a lot higher than your competitors. Otherwise, you will find that lots of people who don’t have the necessary skills or experience will apply for the job just to be in with a chance of getting such a good income!

 

 

Your Recruitment Process Is Too Long Winded

Once you start receiving all the job applications, how are your HR team going to whittle them all down? Each company has their very own recruitment process and way of working their way to the perfect recruit. Some companies, such as Google and Facebook, have very long recruitment processes. It is unnecessary for you to have a similar style process as it can be quite off putting to some applicants. Ideally, you should only have two rounds of interviews. If you require your interviewees to take a test, you should schedule this to take place before or after one of their interviews, as organizing a separate time to just take a test can be inconvenient to your HR department and the applicants.

If you follow all of these tips, you should find that your big recruitment drive will be a huge success, and you can quickly hire a lot of great talent!

Category: Business

A Guide To The Financial Software Available For Your Business

A business owner faces many tasks during the day, and the financial side of the business can seem like a job unto itself. From dealing with taxes to organising the daily expenses, it’s a surprise any work gets done at all.

Thankfully, there are Business Financial Management Systems that can streamline these financial tasks. We have already advocated how technology can help businesses here at http://benmartin.pro, so it is always worth keeping up with the latest software and applications that can make running a business a bit easier. In addition, if you are looking for a business software that can help your business, you may want to consider contacting Fourlane to know more on how QuickBooks can help your business grow.

So, what technology should you opt for within your business? Read on to find out more.

Accounting

While you could hire an accountant to take away some of your burdens, we recommend you use Xero. This popular software apps deals with many of the daily aspects of business finance, including invoicing, paying bills, and Paypal transactions. You can deal with financing on the move with a handy app for your phone, meaning you can always stay on top of your finances.

Budgeting

Business owners need to stick to a realistic budget, from dealing with overheads and managing the capital. For the latter we recommend you read the article at https://www.interstatecapital.com/working-capital-financing/ which better explains how to deal with dealing with money matters on the workfloor. Without a proper budget in place, businesses are going to fail. To help you, we recommend ‘Planguru’, a software package that helps you plan ahead, in the short and long-term, and gives you the tools to increase your profits.

Managing payroll

Your employees need to get paid the right amount of money and on time. To avoid dissatisfied members of staff, use something like https://www.surepayroll.com/payroll/mobile. Available on all mobile devices, you can stay on top of your workers pay, while factoring in deductions, sick days, and vacation periods.

Tracking expenses

Even the smallest expenses add up, so it’s important to know where your money is going. We recommend you take a look at https://www.expensify.com which offers an expense report tool for you and your employees. Receipts can easily be scanned and uploaded, letting you know where your money has gone, and when you should reimburse your staff.

Financial health

For up to the minute snapshots of your business’s financial health, we recommend you take a look at https://www.liveplan.com. With a clear visual overlay, the software will help you keep track of where your business is thriving or struggling, and offers collaborative tools to help you get back on track.

Customer payments

Many businesses use Paypal to send and receive money from their customers. This is a fast and secure way in dealing with financial transactions, and it can be integrated into shopping cart features from business websites. If you haven’t considered Paypal as an option for your business yet, then now is the time to get onto the bandwagon. There are fees for chargebacks, but many people consider the pros outweigh the cons. You can learn more here about different payment software.







Category: Business

What Sort of Event Should Your Business Host?

Hosting an event isn’t something that your business does all the time. It’s usually something you will do for a specific purpose, often to help boost your business’s reputation. A corporate event could be one of many things, from a conference with industry professionals to an informal get-together with employees and their families. Hosting an event can help to shake things up a bit and give you some great experience for a variety of different events in the future. If you think it’s time to put something on, have a look at some of these possible event types and what it takes to make them happen.

Conference or Seminar

Putting on a conference or seminar can be a lot of effort, but they’re a popular choice in many industries. The work it requires is worth it if you want to position your company as a leading voice in the industry. It could be something that happens over one day or even just a few hours, or it could be an event that lasts several days. Conferences are excellent for networking and for exchanging information and ideas. But they require strong contacts with companies like Source Me that will help you get everything you need. Arranging it all from the venue to the AV equipment and lighting can take months of work, or even longer.

 

Family Event/Holiday Party

Events that help you connect with your employees are often an excellent choice. They boost morale and act as an incentive for your workers. If you want to improve your employees’ opinions of you, an event for a holiday or just a seasonal party could go down well. Some ideas include having a Christmas party, a Halloween event, a summer BBQ or other fun get-togethers where everyone can get to know each other in a more informal setting. It can help to improve relations and communication in the workplace.

 

 

Product Launch

This is a very specific type of event that you would only host when you have a reason for one, i.e. you’re about to launch a new product. If you’re releasing a new product, putting on a special event to tell everyone what it’s all about helps it to get on the market with a bang. A product launch event is often a good idea if you’re releasing a product your company has designed and it’s significantly impressive to show off. A clothes company might not have one for a single product, although they might for a new line of products, but a phone company might.

 

Charity Event

Getting involved with charities makes businesses look ethical and is a good way to back up the values you say your company has. A charity event could take any number of forms, from a dinner and silent auction to a sports event. It requires just as much work as any other event, but the goal is to raise funds or at least awareness for your chosen charity. It’s important that the charity is a suitable one for your brand, perhaps one you already have connections to.

A business event can be a marketing tool, as well as a way to connect with an industry or community or provide an incentive to employees.

Category: Business

How Does a Business Bounce Back From Adversity?

If you’ve ever tried to run a business in the past, then you’ll know the struggle that’s involved with trying to keep yourself afloat. So many things can go wrong. For instance, you could discover that your business is failing because a new competitor has appeared that promises more than you can offer, or maybe you have a disgruntled employee toying with your business’s reputation in secret. Maybe there’s a storm brewing on social media that is dragging out your company for criticism, or maybe there’s a literal storm coming your way that could shut the power out of your office.

Whatever the situation may be, it’s important to learn how to bounce back from tough situations. To help you out, here are a couple of useful tips to follow.

 

Have a plan ready

 

When misfortune strikes, you want to be ready and waiting so that you can get your business up and running again as soon as possible. For instance, if your company makes regular use of its own transportation vehicles, it might be worth having a fuelbox on your premises to act as a fueling station for the vehicles. This is usually cheaper than filling up the tank at a commercial petrol station, and it’s far more efficient because your drivers won’t need to make a stop at another location in order to get fuel. If you want to take this a step further, then you can also apply it to other parts of your business. For example, if you have a lot of computer hardware in your business, then you might want to consider befriending a local computer repair store that is willing to visit your location to perform on-site diagnosis and repairs. Whatever it is, make sure you have a plan ready for these situations.

 

Have a way to stay in touch

If something horrible happens such as a fire tearing through your building or blackout that knocks out the power, make sure you have a way to continue working. Going mobile is one of the cleanest and efficient ways of continuing a business even if the power’s out. You’ll still have access to mobile internet, you can still browse the internet and speak with customers and clients, and your employees can continue working. This is also important for when your employees or other key members of your company can’t come into work, or if they’re away due to an accident. Make sure you stay in touch with your entire companY and ensure you never lose contact with your customers.

 

 

Accepting and learning from mistakes

People always make mistakes, but what we learn from those mistakes and how we deal with adversity is what defines our companies. There are businesses that have gone through hell and back, only to rise from the ashes and become a business worth talking about. Yet there are also some businesses that fall from grace and find it hard to ever recover their former fame. Whatever happens, make sure you learn from any mistakes you made and try not to throw the blame around on others like your employees or competitors. You are in control of your own fate as a business owner, so you need to learn how to bounce back from adversity.

Category: Business

It’s Never Too Late to Make Changes to Your Business

Whether your business is one year old or one hundred years old, it’s never too late to make changes to it. It’s never too late to take it a new direction. It’s never too late to rebrand it. To do so, you just have to be brave enough to admit that a change is needed. You must then be brave enough to begin the changing process. And once this bravery is garnered, that’s half battle won — but it’s not all the battle won. For advice on how to win the whole battle of making a change, make sure to read on.

 

Change direction

 

Sometimes, when things just aren’t going in the right direction, it’s a good idea to change direction completely. And this is something your business can do, no matter how deep it has gotten into its current direction. To change direction, you must be willing to always be on the lookout for opportunities that are brimming with potential. You must then be willing to adjust and alter your current business strategy in order to facilitate these opportunities. This could mean doing something you’ve never done before, like outsourcing. Or it could mean tweaking the way you generally do business — from the way you train your employees to the prices you set. The point is, you must always look for new opportunities that sprout up organically, and then you must do all you can to incorporate them into your business.

 

Rebrand

 

However, sometimes a whole new direction isn’t needed or necessary. Sometimes, a simple rebranding will do. And rebranding is something that all businesses can do, no matter where they find themselves in their history timeline. And there are many reasons why rebranding takes place: the main one being because the current branding has gone stale or become outdated and a new brand presence needs to be secured. Rebranding is a way of altering perceptions. It is a way of attacking a new market and gardening attention. A corporate branding agency would help you to garner such attention through the rebranding options and ideas they offer. But they wouldn’t just garner attention. No, they would help you to maintain it as well as influence the perceptions of those who give you attention and build loyalty to you within them. Rebranding is something that is pivotal if future growth is in your business plans. And if you want your business to find continued success, then future growth must most certainly be in these plans.

 

Making a change when it comes to your business, no matter how hard it may seem in the present, may turn out to be the linch-pin of its future success. It may turn out to provide you with the goldmine you most desperately need. It may help you brand your business in a way it has never been branded before. Making changes is never a bad thing, in both business and generally in life. So, never be afraid to make them.

 

Category: Business

The Fundamental Skills To Look For In A New Payroll Professional

 

What matters most in your firm? Is it exceeding your profit margins? Is it keeping your shareholders happy? Is it having positive customer relations? All of these are surely very high on your list, as they should be. But what makes a firm operate day-to-day? Of all the ingredients that go into making an enterprise pie, which, when taken out of the recipe, would cause the pie to collapse in on itself?

The employees.

Good employee management is one of the most underrated aspects of keeping a workforce operational. Over time, little problems can develop into significant problems. A missed payment here, a too much overtime, or even too little positive reinforcement can lead your employees to think that they are undervalued, underappreciated and overworked. It’s not hard to imagine that over time, this can results in them leaving or even litigated against your for the money they’re owed.

To best tackle this, it’s important to have solid payroll systems in place. There are many ‘payroll software’ packages available these days to help you automate this to some degree, but for the most part, software isn’t going to have a single hope of navigating the nuances of employee personality or particular situation that needs to be rectified. For that reason, it’s important to hire great payroll consultants. But what should you look for in a new payroll employee?

We’d argue these 3 skills.

Communication

 

Your payroll employee should not only be on top of his or her game when it comes to the nuances of payroll, how it can be effected and the remedies that should be taken to counteract. Not only that, but the consultant in question needs to be able to articulate simply what they are doing to rectify those issues with you as owner and the employee who is affected.

 

They need to be amiable and approachable about these issues, and leave the employee feel like they are better educated about what happened and that they received a stable fix. In circumstances that can’t be resolved for a time, they need to help keep your staff patient and positive knowing that a fix is on the way.

Promptness

Paying your employees needs to be resolved quickly. If an employee is unhappy about the speed to which their query was settled, they will let you know about it, and in no uncertain terms. It’s for this reason that your payroll consultant needs to understand the importance of the work they do, and how fast their turnaround should be in new calculations if needs be. For managing larger teams, they need to be deadly organized, to the point where their work might look like a military operation. Be sure to ask for examples of when they’ve resolved issues promptly before now for best success.

 

Mathematical & Digital Fluency

Of course, it goes without saying that your payroll employee needs to be good with numbers, and able to calculate in aggregate salaries, taxes, insurances, etc. However, they also need to be suitable to work with the aforementioned software packages that are popular within their discipline. Ask them for their computer program experience. A qualified professional should be able to grapple with the most important systems you need.

 

Follow these tips, and you’ll find a brilliant payroll hire in no time.

 

Category: Business

Will You Be Remembered?

 

It’s important, perhaps even crucial that your business stands out and makes an impression on the market. You need customers to remember your company when they think about a second purchase. Or, that they recall the name of your business to search for it if they saw one of your advertisements. This is all about making your company as memorable as possible, ensuring that the name of your business rolls off the tongue of your customers. Or, that they think about certain brand qualities when they see the logo of your company.

 

So, the question is how do you make your business memorable. Well, there are quite a few approaches to this problem. For instance, you should think about certainly think about psychology. Certain things are more memorable to us than others, and we’re going to look into how to use these factors to your advantage. But before we get to that, let’s think about you. The person running your company that people see at the head of the business does matter. You need to make sure you are appealing as part of the brand.

Part Of The Work Force, Part Of The Brand

 

So, how do you make yourself as interesting as memorable as possible? Well, the first step is ensuring that customers know that you’re the person behind the company. The simplest way to do this is to add a profile to your business website and make sure that customers know you are the one behind the social media profiles. Note, this doesn’t mean that you have to update your social profiles yourself. You just need to make sure that each public sector of your company has the same feel and traits. This will make customers think of one person behind the entire company, you.

Now as far as making yourself interesting enough to be remembered, you need to show some skin. You need to let them know who you are and what you stand for. It’s like being a politician. They need to know what makes you different from the rest. And remember, everyone loves a good underdog, so it’s not a bad idea to share some personal info on why you started your company.

 

Of course, it’s not just about you. If an employee works for you, they are part of your brand. They need to be likable, charming and charismatic. That’s why you want to be very careful when hiring new employees, particularly if a large part of their job will be being part of the public face of your business.

It’s All In The Name

 

Think of the household names that you are familiar with. Disney, Sony, Microsoft, Daz, Amazon and the list goes on. What do they all have in common? We think you’ll agree that they are quite unique and as such rather difficult to forget. Now, you might think this is merely good fortune or sheer luck, and in some cases it is. For instance, Walt Disney just had a rather unique name that he used to his advantage. Would he have been quite as successful if his last name had been Jones? Probably not, or he might have chosen a different name for his company. As for Microsoft, that’s clearly a marketing decision. Micro, meaning simple and efficient as well as techy with soft added on to make customers feel as though the software isn’t too complex. This plays directly into the key idea of the Microsoft brand that the user interface is always easy. Of course, getting the right catchy, cool name isn’t always simple. Indeed, these days you may find that the best business names are off the market. You might have to buy or bargain for them if you have your mind set on a name that you know will be a winner for your company.

When you do pick your business name to make sure that you run it by marketing first. You can even use polls to find out which one is more attractive to the target audience.

Pictures Speak Louder Than Words

 

 

Here’s a fun psychological fact. We’re better at remembering pictures than we are names. So, you could argue that your business logo is actually one of the most important of your brand. As such, you do want to think about what it looks like and whether it is memorable. That’s why many businesses invest in the services of a professional designer, rather than just taking one out of a cookie cutter template design frame. If you can find a truly original logo design for your business, you will already have primed your company for success.

Take this advice, and you will be able to ensure that customers never forget your company.