Building Your Very Own Business Premises

Every business needs a home. If, unlike many business owners, you aren’t able to find the office or workspace you need already on the market, what are your options? Building may be the only way to get what you truly need from your workplace. If your business has specialized needs, like a certain amount of space or an environment better suited to housing technical equipment that you can’t store anywhere else, building may be your only option. But how difficult is it to build your own work premises and what are some of the challenges that a business owner might face trying to make one?

Know your needs first

Before putting together any floor plans or choosing a site, make sure that you are entirely aware of your needs. How much space are you going to need, what kind of environment will help you create a more safe and efficient place to work? If you want to rent out space within it to help make back your investment, can you offer the kind of space businesses nearby will be glad to pay for? How will your plans affect costs such as insurance, repairs, services, and local authority charges?

Find the right site

One of the better reasons to build your own premises instead of buying or renting an existing one is that you simply do not the building that meets your needs within the kind of location your business might thrive it. takes a closer look at what you want from a location. Proximity to competition is one factor, but the ease of access for your employees and your logistics, such as deliveries and materials to and from your warehouse, can help reduce the running costs of the business.


Make sure it’s ready for the build

Choosing a plot of land and getting the permit to construct your building is one thing, but you need to consider the costs and time it takes to prepare the land as well. Not only do you need to clear the ground, you have to make sure it can support the building. You need to look at your engineering needs with teams like Ground that is unstable could prove a huge risk to your building’s integrity, and stabilizing equipment like vibro-stone columns and the right supports are entirely necessary.

Choose your team wisely

Unless you’re committing to building it entirely by yourself, you’re going to need to choose a construction team. When looking at teams like, ensure that they have experience in completing projects like yours in the past and that they are willing to show, in detail, work they have completed. If you can get in touch with past clients to find out what it’s like to work with them, then that is even better.

There’s no denying that it takes significant investment to build your own workspace, as well as plenty of strategizing and research. If you get it done, however, you could have complete control over the kind of space you do business in. To some, the investment is well worth it.


Category: Business

Added Details To Consider Before Opening Your Business

There’s a lot that goes into making a successful business. Indeed, many business owners spend their life trying to figure out the keys to making theirs successful. But you can help yourself along the way by getting as much in order before you open your business in the first place. This can be achieved by thinking about as many factors in advance of your first day, or even before you get too far down the planning stage. Below, we take a look at a few of those key details that you’ll want to have ironed out as early as possible.



Personal Motivation


Why are you starting a business? Of course, there’s unlikely to be one reason, but it’s worth thinking about your underlying motivation. Are you just hoping to make as much money as possible? Do you love the product and service that your company will be offering the public? Once you figure out your motivation and your individual interest in your company, you’ll be in a position to narrow your company’s focus.


Filling a Gap, or a Drop in the Ocean?


Before you get too excited about your business, you’ll need to make sure that there’s a market for it. For example, if you’ve been motivated to open one particular business because you’ve seen all the success that similar companies have had, then this might be a mistake; if the market has already been well catered for, then there might not be too many people who need another company to fill in the same need. On the other hand, if during your market research you find that your company might be filling a gap in the market, then it’s likely that you’ll have some success.


Your Name


What’s in a name? Yes, on the face of it, then it might be too important, but don’t get to thinking that you can just call your business anything you like. Once you’ve chosen a name, then, well, you’re going to be stuck with it; the cost of changing your name will quickly change your mind. So have a think. What is it that you want to represent with your business name? Is it memorable? Does it roll off the tongue? It’s best to get some feedback before getting too many business cards printed. If you can’t think of anything, then ask for suggestions from your friends and family. People are creative and are always coming up with good ideas.


The Neighborhood


You’re not going to be out there all on your own. You’re going to form part of a bigger neighborhood; but the question is, how do you fit in with the other stores and businesses that operate in that area? If yours is going to be at odds with the general vibe of the place, then you might want to reconsider. Though be aware that just because you might be the first company of its type in an area, that doesn’t necessarily mean that you should say no. There are benefits to being a pioneer!


Is Your Building a Help or a Hindrance?


Take a look at the building you’re thinking of renting. Is the style going to help, or hinder your business? If it’s in a historical part of the city, then you might need the help of a company like Alassoc to ensure that it’s compliant with local laws. While the rules surrounding “suitable style” are flexible, they’re worth thinking about, too. For example, if you’re a progressive company, then positioning yourself in an office that is home to all the region’s traditional companies might not be the best idea. Do your best to ensure that your premises are in keeping, in some small way, with what you’re trying to promote as a company.


How Far Away Is It?


You can locate your business anywhere that you think will lead to success, but there’s something else to consider: that you and your staff will need to travel there each day! You might be fine driving one hour to get to the office, but your staff may not. And even if you are, think about how your work will be affected by your long commute. If you’re getting up too early in the morning, then you might be too tired by the time you get to the office, which will mean you’re unable to deliver your best work.


Can You Work With Others?


Some people think that being an entrepreneur is an individual act, but it’s not. If you’re going to be a success, then you’ll need to work with plenty of other people along the way. So the question is: are you able to work with other people? If you’re forever ignoring every word of advice that you receive, then business might not be the right solution for you after all. You might be the leader, but business is and always will be a team game.


Beginning with Fanfare


It takes a lot to get noticed by the general public. So while you might think that all of your efforts will need to go into getting your company just right, remember that you’ll need to dig deep to get your company off with a bang. Look at hosting an event, or offering special promotions, and you’ll have people interested in your business from the word go.


Ready to Learn


You might think that you have all the ideas for your business set in stone, but you shouldn’t! Being in business means you always need to be up for learning; from your customers, from your staff, from other business leaders, and just about anyone else! If you’ve got a closed mindset, look at opening it up before you invest too much time and money into your new venture.


If Things Go Wrong


Finally, what are you going to do if things don’t work out? While you should hope for the best, you should prepare for the worst to happen. If you always have a safety net, you’ll be able to throw yourself into your business without fear, too.


Category: Business

Excellent Reasons to Declutter Your Office Today

It’s true that some people thrive in clutter and have a much higher tolerance for it than others, but most of us would benefit greatly from a neat and tidy everyday life. This is especially true if you have a lot on your mind already and not all that space left for those piles of documents and the hundreds of unread emails that you keep ignoring. Do yourself a massive favor and sort out your office right away; it will boost your energy levels a bit and you’ll be able to focus on what really matters.



Here is a handful of great reasons from the most organized people out there on why you should stop procrastinating the clean-up. It will only take you an hour or so, by the way, and the difference should be enough to make you perform a little bit more.


Clutter steals attention


While you may think you’re able to focus on one task regardless of your surroundings, it’s much too easy for us to get distracted. Your mind is trying to filter out everything that’s unimportant at the moment and, while it may seem like a simple job, it’s actually quite a lot to take care of – just check out if you’re sceptical.

The more clutter that surrounds you, the harder the job gets – and, sooner or later, it’s going to compete for your attention with the important tasks. Consciously, you would probably not grant the battlefield of pens and rubber bands as much attention as you would give tomorrow’s deadline, but it’s not like you always have a choice.

Think about it as if you’re trying to keep a conversation with someone on the phone while your kids are continuously nagging you about something and pulling your hand; although you’ll still be able to take part in the conversation, you’re not giving it as much attention as you could have without the distraction.

In other words, it will be a lot easier for you mind to filter out the uninteresting stuff and give the important tasks 100 % when there is no clutter to take in. Sort out those digital documents by visiting, give your inbox some much-needed attention, and get started on cleaning your office as well. It will be worth it.


Clearing up your mind


Ultimately, the tidiness of your mind depends on how well-organized your surroundings are. That’s why it is so important not to neglect your office space or even your home if you’re looking to be a bit more productive or just to feel a bit better on an everyday basis. Make sure you silence everything that might compete for your attention while you should be working, such as your phone, and try to keep it that way from now on.

In case you are used to always having your phone ready at hand, try giving it a test-week and track your productivity levels at the same time. If you’re not noticing any difference whatsoever, then sure – you’re probably a very focused individual and might be able to work through a snowstorm.

You will most likely see that you’ve been able to perform a bit better, though, and this will rub off on everything else you do around the office. Keep it clean and tidy and efficiency will follow.


Category: Business

Going Into Business For Yourself? Make Sure You Have This Fab 4 On Speed Dial

There’s nothing quite as frustrating as being stuck in a day job you despise. When you work hard for long hours and never see a single pay rise or even a smile of recognition from your manager it can be enough to make you want to rethink your entire career. Although you apply for other jobs whenever you can spare a moment in your sparse free time or your meagre lunch break, the job market is so busy and competitive that your applications go unacknowledged and it can feel like you’ll be stuck in a dead end job forever.


Many a bright and capable person has been stuck in this rut and they’ve started up their own businesses to haul themselves out of it. While this may be a great way to assert yourself, stake your claim in the vital and economically important world of small business, it’s important to remember that no entrepreneur is an island. When you have limited time and resources, it’s important to realise that you can’t do everything by yourself. As conscious as you may be of cutting costs and limiting overheads, these fab 4 deserve a place on your speed dial.


A great accountant


Your first two years of trading are all important and it would be a crying shame if you were to navigate them only for your business to be capsized by an enormous tax bill because you didn’t fill out your self assessment forms properly or didn’t claim for all of the myriad expenses that go with starting a business simply because you didn’t know you could. Use an accountant like the accounts lab who have special packages designed to aid startups.  


A bookkeeper


Your early months of trading are an incredibly steep learning curve and you’ll likely be spinning so many plates that you simply don’t have time for keeping records. Unfortunately, failing to collate this data can cost you valuable strategic insight. You can over invest in areas that aren’t paying dividends or under invest in areas that could actually lead to growth. A bookkeeper usually only needs about 1 day a month to work their magic but the data they provide can really help put you in the driving seat of your business rather than shooting in the dark.


A digital marketing agency


Many of today’s entrepreneurs are very digitally savvy and this may lead them to believe that they can manage all of their marketing efforts on their own. While it may be true that you can manage your own marketing, this doesn’t necessarily mean you should. With so many plates to spin, your duty should be to focus solely on the managing of your business. A digital marketing agency will help you to create an individualised plan to boost your search engine rankings and organically draw new interest to your business while building your brand. Marketing offers one of the best ROI ratios of any capital investment you could make.


An outsourced HR service provider


If you’re employing staff to facilitate your business, they have rights that you’re legally obliged to meet. Despite your best intentions, unless you outsource to a dedicated HR provider you could inadvertently contravene HR legislation. This could not only sour your working relations with your employees, it could also toxify your brand. HR is a complex and thorny issue and while there’s no law saying that you can’t do it yourself, it would require a lot of research and administration which you can ill afford.

Category: Business

Post-Success: The Important Parts Of Your Business To Focus On After You Break Even


The first year or two of any startup is the most challenging when you are taking on new employees, implementing new processes, and making those tweaks to the product to ensure that it finally does what it’s supposed to do. Once everything is fixed, now you can break even with your finances. But while you might find it tempting to enjoy this period of time, the next challenges are on the horizon. There are more important aspects of business to focus on now that the fundamentals have been fixed. So, what are the next pieces of the puzzle to focus on?

Structuring Your Finances

Right now, you should have a system in place that helps you to keep tabs of the numbers and financial trends. Cash flow is something that so many small businesses have no idea how to keep track of, which is why it’s vital for you to put something in place right now. You’re at the point where your business is small enough that you are able to keep an eye on everything effectively, once it gets to a certain point where your business is bigger, attempting to keep track of everything can be that much more difficult. Hire an accountant! If you don’t have the finances, use a simple program to put all the figures onto.

Automating Back Office Processes

Automation is one of the key buzzwords in any developing business now. Learning to automate the back office processes, from email marketing to simple customer based approaches, will save you so much time and effort. Once a handful of processes are automated, you will see a significant change in how your business runs. It will before the better, but implementing automated processes requires an investment approach, and the right technology. CRM systems can be cheap, and can be effective, but it’s important for you to look at what will benefit your business as far as automation is concerned.

Monitoring Trends

You’ve made it this far with determination and hard work, now it’s time to look around you and learn how best to keep afloat in an uncertain landscape. There are so many different changes in the world that will affect your business, and so it is vital for you to stay on current trends within your industry, but also have an eye towards the future. Implementing financial forecasting in Excel is something that can benefit your business right now, by ensuring you have the best prevention methods in place should problems arise. Trends are always going to come and go, which is why you will be in favor one day, but not the next. Keep on top of trends, and they will benefit you.

After you’ve broken even, there is a sense of relief, because you’ve got to this point with sheer gusto and blood, sweat and tears. It’s now time for you to utilize the lessons you’ve learnt that got you this far. While you have proven successful with a limited amount of knowledge and a skeleton staff, now is when you flesh out your structure, to turn your company into a force to be reckoned with.


Category: Business

A Launch Party With a Difference

There are so many ways that you can launch a business, a nice meal, drinks at a bar or you could do something a little bit unorthodox. Once you have your business all ready to go, start thinking BIG – like festival big. This could be a much bigger article but let’s cover the basics, what are you going to need to think about to get the ball rolling?


Think about what you want to get out of it. It should be a celebration of all you have achieved, and if you have products, then you can showcase them and have them for sale too. You can hook up with other brands that match your ethos, and, you can make some income on those stands.


Photo by Aranxa Esteve on Unsplash


You won’t want to go up against any of the more prominent festivals, so have a good look through the festival calendar for the month you are planning on using. Summer months and weekends tend to bring the most people in. Give yourself enough time to plan it properly.


Where? Well, you’re going to have to look at all the possible fields or open spaces you can use in your local area. Have a few meetings with the landowner so that you know what you are expecting and what they are expecting from you in the days after the festival.


Get a lot of people on board. Any event is a pretty sizeable undertaking, a festival of any size comes with a lot of fun, but a lot of people-power is going to be needed too. Offer up free food, drinks, passes and maybe even stalls to the people willing to help you in the planning, the run-up and the post clean up.


Fix your energy and your logistics. You want to make sure it is as easy as possible for people to get to your event, and you need to have the right power supply. Check out diesel generators when making your decisions, they have a lot of power and should keep all of your acts and stall people happy. As for logistics – ensure you have great public transport links and encourage carpooling.


Music or talks? Well, since it is a business launch you might want to combine the two. If you have any speakers that you find particularly motivating or you have friends that are great at giving talks on specific subjects. Then rope them in. The entertainment is something that people turn up for. Local bands will bring their supporters, of course before you hire anyone you should make sure that their ethos aligns with your own and your brand too. Synergy is key here.


Get digital. Once you know where and when then you should start selling your tickets online. You can, of course, offer different packages, wristbands and exclusive networking sections – it’s all up to you. Ahead of the day make sure if you are selling products that you have a card reader ready to accept things like apple pay, and contactless cards. You never know when someone might want to purchase from you, so be prepared.


Ditch the typical boring launch and aim for something memorable and exciting.


Category: Business

How To Promote A Professional Business Image

All entrepreneurs and business owners will need to work hard to ensure they showcase their companies in the best possible light. That is the only way to gain the respect of your customers and clients and ensure they keep spending money. The issue is that many people just starting out make mistakes, and it’s difficult to turn an adverse reputation around. So, do yourself a favor and take some of the suggestions from this article during the next couple of months. People who do that should manage to improve the public perception of their organization and set themselves off on the road to success.



Use the same branding elements everywhere


Consistency is the key to success, and so it’s wise to ensure you use the same branding for everything your business produces. That means you might have to pay a freelance designer to come up with a logo and color schemes you can use on all promotional materials and advertising. Ensure the logo says something about your brand or its mission for the best outcomes. While there are professional design firms out there; you will save a small fortune if you choose a freelancer with an excellent track record of success. Use the graphics on your letterheads, website, and everywhere else too.


Invest in a high-end professional website


There is no point trying to cut back on spending when it comes to getting a website to showcase your brand. According to experts from and similar sites, most people shy away from domains that appear to have amateur designs these days. That is because there is a lot of fuss in the news about internet fraud, and so some folks are a little too careful about where they’re willing to enter their bank details. If you want to appear professional and ensure you never miss out on a sale or potential client, building a first-class website is vital. If you don’t know how to do that, it’s time to get in touch with a web design agency.



Become an industry authority on social media


You should aim to promote your brand as much as possible using social media sites like Twitter and Facebook. However, you can also use those platforms to assert your authority in the industry according to the specialists from sites like For example, it’s possible to search for public posts made by any user on the Facebook platform. Search for things related to your industry, and then post an authoritative remark in the comments section. With a bit of luck, people will soon begin to consider you as a commentator and expert in their field. Hopefully, that should translate into more sales and prosperity.


You can use the tips from this article to ensure you make the right moves when promoting a professional business image this year. Of course, you also need to think about the best ways to achieve the same goal with customers and clients you meet in the real world. So, once you’ve put your strategy in place for the digital marketplace; you’ll need to create a plan for trade shows, exhibitions, and similar real-world events too. Good luck!


Category: Business

Areas of Your Workforce to Consider Investing In


As a small business owner, you may be used to taking all your company’s work requirements and responsibilities onto your own shoulders. But as your company begins to expand, you will find yourself spending more time on administrative and tech tasks that keep your business’ head above water rather than things that can actually help your business to expand and progress. This is why you need to start taking on staff. They will help to lift a weight from your shoulders and allow you to continue with important areas such as product development and marketing while they keep things ticking over. So, here are a few areas of your future workforce that you should seriously consider investing in!


Software Development


When you first start out in business, you’re unlikely to have a software development team in-house, however, as your business expands, you should learn how to form a strong software development team, as they will become an essential part of your workforce. While startups tend to use pre-existing, over-the-counter software, they’ll soon begin to realize that the software they have invested in is unlikely to suit all of their needs and requirements down to a tee. After all, it is designed for the mass market! Having the option of collaborating with software developers to create custom software will ensure that your software has absolutely every feature you could possibly need. Professional individuals will also be able to tweak out any bugs or glitches as you try it out. This will help to make you much more productive!


IT Support


Now, if you’ve invested in having custom software developed, you’re going to want to make sure that the devices using it are up and running correctly at all times. This is why you should make sure that you have a strong IT Support team on hand to help resolve any issues that you may experience with your devices down the line. We’ve all found ourselves having some sort of nightmare to do with our business’ technology at some point or another and nine times out of ten, things start to fail us just as we really need them. Perhaps your internet connection will cut out just before you submit an important piece of work before the deadline, maybe your screen will go blank part way through an online talk with an important client or partner, maybe your files will go missing just as you’ve managed to compile them. When things can go wrong, chances are that they will go wrong. An effective IT support team will be able to identify the causes of any issues and rectify the situation in as little time as possible. This will save you a whole lot of stress and aggravation, so they’re worth the investment!




In the early days of business when you’re working alone, HR isn’t necessary. However, as you begin to expand and take on staff, it becomes absolutely essential. Why? Well, HR stands for “human relations” and positive human relations are a vital aspect of any expanding small business, right? An effective HR department will distribute staff effectively, ensuring that each individual employee has a manageable workload. If their workload becomes out of hand, HR will look to recruit another individual to share the responsibilities. HR also deal with allocated holiday pay and statutory sick pay, ensuring that every employee receives what they are entitled to, while collecting necessary documentation such as official sick notes. They should also be able to provide an official framework for the policies and procedures that should be in place in your organization and make sure that they are enforced at all times. So, look out for individuals with brilliant communication skills who can practice understanding and empathy without being pushed around. You should be able to easily pick out the right team through an interview process, where you will able to see exactly how they engage with people.


As you can see, there are various different areas that you can invest in when it comes to staffing, and for now, we’ve only just scratched the surface! Other areas to consider include receptionists, assistants, customer service teams, and many more roles. If becoming an employer is a little too intimidating for you at first, remember that you can outsource most of these staff members to start with. This reduces your responsibility and allows you to see how each role works and whether it is necessary to your workforce before you commit to taking on part-time or full-time employees.

Category: Business

Adaptive vs. Responsive Web Design – Pros and Cons by Ian Pearson

In theory, adaptive design sounds like a high-end option, while the responsive design may seem like something improvised but this is definitely not the case. Think about it, just 15 years ago, phones were completely different devices, used for something completely different than they are today. In 10 years, they may get replaced by something else.

Last several years saw massive breakthroughs in the field of VR, with new devices being released, while AR stands to make this transition even greater. In just a couple of years, most cars might have AR windshields, so how will this affect the world of web design? The truth is we don’t know. However, most business owners are having trouble keeping up with the issue of adaptive vs. responsive web design as it is, which makes these hypothetical, futuristic questions a bit out of place. Still, in order to shed some light on this issue, there are several pros and cons of both of these trends.

1.    What are the similarities and differences?

We should probably start by stating some of the obvious similarities and differences between these two design trends. For starters, both of them have the same purpose – improving websites visuals and functionality across various devices. This is especially important for mobile users which are currently the majority of the online world.

The difference, however, lies in the experience that your audience receives on different devices. While responsive website only focuses on the size of the browser, adaptive design chooses one of the layouts it has in store depending on the device you’re using to access the site. Moreover, a responsive website has a greater versatility and flexibility, seeing as how adaptive website only comes in six different widths: 320, 480, 760, 960, 1200 and 1600.

Needless to say, this could cause a slight problem with desktop users with particularly large monitors or Smart TVs attached, seeing as how the biggest 1600 wide resolution may not be enough. Nonetheless, these are rare isolated cases which can be completely neglected.

2.    Preparing for the change

The first thing you need to have in mind is the overall user experience, which, tends to be slightly in favor of responsive web design (adaptive still performs better for each device individually). Sure, with the right device in mind, skilled designers can do wonders even with adaptive design, yet, devices are constantly changing in screen sizes. Sure, you have smartphones and tablets covered, however, what if the next big thing in the world of mobile devices is something between phone and tablet in screen size?

What if it’s something larger than both, yet, smaller than a standard laptop screen? What if, it’s the AR or VR we’ve discussed in the introduction? So, those who are planning for the long-run might find that the universal adaptability that a responsive website has to offer might give you a better overall ROI.

3.    Search Engine Optimization (SEO)

Another benefit of responsive web design lies in the fact that you have a single website to work with. Multiple versions of your website are allowed and, usually, not sanctioned by Google, yet, you have to understand that it still represents a duplicate content, which is not something most search engines appreciate. Apart from this, enacting all principles of on-site optimization on multiple websites is exhausting, even if the adaptive website didn’t take longer to build than their responsive counterparts. Still, no matter what you choose, it would be wise to revise your digital marketing strategy, while weighing in your options.

4.    User data prospecting

One of the greatest examples of adaptive web design lies in the fact that these templates have an easier way of determining which device your user is currently on. For instance, you can tell if a single person accesses your e-store from multiple devices while using the same account. Moreover, you can keep track of the number of repeat visits and even take note of the device that the purchase was finalized on.

Most importantly, you can use GPS to track the whereabouts of the user, which is important in several different aspects. According to one of the recent surveys, as much as 78 percent of local mobile searches eventually become offline purchases. Those who sell their products both online and offline should take special note of this particular piece of information.

5.    The amount of work

Earlier on, we stated that adaptive web designs take longer to build, however, when it comes to the amount of work invested in a single version of the website, it’s more than clear that responsive design developers are at a clear disadvantage. In order to cover every scenario possible, responsive web designs have to be made with a solid HTML5 code, which takes a lot of skill, effort and dedication. Even then, you might have some trouble with older devices and legacy browsers (on the other hand, it’s not like this is adaptive website’s strong point either).

As for the adaptive design, its greatest advantage is the fact that it provides users with a completely new experience for each device they use. After all, your customers want to see that they’re worth walking that extra mile for and this is where adaptive design shines. However, making six versions of your website (even if it’s the simplest layout there is) is a lot of work. Out of the two, the latter one is much more likely in need of some professional assistance. With the responsive design, you need a skilled coder, with adaptive, you most likely need a team.

In conclusion

While some suggest sticking to desktop users because they still boast higher conversion rates, others suggest switching to smartphone and tablet users for their sheer numbers. In truth, you need both of these demographics. In the past, you had to set up a store in each city and an international office in every major business hub in order to become omnipresent on the market. Now, you simply have to pick the way in which your website will respond to different devices and make it count. After all, the business world never looked kindly on those focused on shortcuts.


 Ian Pearson

Category: Business, SEO, Web Design

#BrandRecall101: How Startups Can Make a Lasting Impression [Infographic]

All companies started from the ground up. They had to establish their brand so that people would talk about their business. It’s a process that requires feasibility studies, business model planning, and of course, development of marketing strategies.

As most people say, a first good impression is usually a lasting one. Ensure a good initial impression through different marketing strategies that will effectively build and maintain an excellent brand reputation that will stick in your target market’s mind.




1. Actively engage with your customers 

Customers are the lifeline for your startup. It’s important to treat them well whether it’s a first-time customer or a returning one. Be attentive when your customers go to your messaging platform with a query, complaint, or request. Develop a rapport by asking the right questions and talking to them professionally.

When creating blog posts, think about how you can keep your audience entertained and involved.  Encourage them to post their comments to know the type of content that resonates with them.

Keep the communication lines open. Make sure you’re available via your company website, email, or social media accounts. It’s an effective way to nurture your relationship with customers and enhance your brand image.

By contrast, when you don’t have a proper customer relationship management system, there will be no way for your customers to send you their feedback. Acknowledge both positive and negative reviews from customers but pay special attention on how to quickly resolve bad customer reviews.


2. Invest in your online image

As a startup, you should aggressively promote your brand while keeping your marketing expenses on a manageable level. Take advantage of the effectiveness of social media and other online platforms in keeping your costs low and the public’s perception of your business high.

Keep in mind your audience’s tone, attitude, and points of view when creating social media content. In this way, you can reach them organically and establish a strong online presence. You should also take note that an aesthetically pleasing content helps you get people’s attention. Use photos that are attention-grabbing, videos that are entertaining to watch, and status updates that create engagement among your followers.


3. Educate your target market

Use every opportunity in your customers’ journey to market your brand. Plan, create, and develop a content marketing strategy that makes your company stand out, and consequently, positively influence your branding efforts.

For instance, you could start on your website’s frequently asked questions (FAQs) page. Instead of the usual Q&A format, create a comprehensive guide or video tutorial, along with other helpful instructions or images to make sure you’re addressing customer issues completely.


4. Share your brand story in your campaigns

Every brand has a story to tell. It defines who they are, as well as the values they stand for. People in your community will be especially interested in your startup’s story and may feel encouraged to support you when they know exactly what your brand is all about.

Use your brand story and the core of your business model when creating targeted campaigns.

As you introduce your startup, you could organize a meet-and-greet with your customers. Tell them what you do and why you’re doing it to help them see not just your business side but your human side as well.


5. Utilise user-friendly technologies

Making your website, software, and tools look great and easy to use can draw positive feedback from your customers and increase traffic to your site. Customers should be able to find everything they need on your website without too much navigation or waiting time.

Properly working links, clear CTAs, good webpage design and layout, intuitive buttons, up-to-date and accurate content are some of the most important elements of good technology.


6. Offer something unique and personal

Many startups become successful because they can distinguish themselves from others whether it’s the kind of customer service they provide, the way they breathe style into their brand or the quality of branded gifts they give to customers.

Although the use of promotional items is quite common among marketers, what will set you apart is the value component that goes with your giveaways. Custom shirts, for example, might appeal more to a particular gender or age group, but in general, the unique gifts can be reserved for your most loyal customers.


Your startup is as good as how your customers see your brand. Give your customers good reasons to develop a positive, lasting impression toward your brand, as this will eventually drive your business toward growth and success.

Category: Business