How Those In The Food Business Can Leverage Social Media

In this article, we are thinking specifically about those working in the food business. To succeed in this industry, you have to do more than build and open your own business premises and expect people to step through your front door to see what you have on offer. You have to market yourself, getting the word out, and finding ways to show the hungry public what you have to feed them. Now, there are all kinds of ways to market your business, but it can be costly. One way to reduce costs is to leverage social media, using the best of what the internet has to offer you to put your business at the forefront of people’s minds. We will give you a few basic social media tips here, before going to on to discuss how you can utilise specific networking sites to your advantage.

 

Basic social media tips

 

  • Define your target audience and consider which social media sites they will be using.

 

  • Join social media groups, such as anything food-related, and without being too heavy on the sales pitch at first, begin to talk about your business.

 

  • Direct interested parties back to your website from your social media accounts.

 

  • Include social media buttons on your website, where happy customers can share a link to your business across their networks.

 

  • Set up specific social media pages where you can share news about your business. Let people know of new recipes, highlight special events you are hosting, and share pictures of the glorious food you have on offer.

 

  • You don’t have to use every social media site unless you have the time. Focus on two or three, concentrating your efforts on becoming part of specific communities, and perfecting your sales pitch on each.

 



Popular social media sites and how to use them

  • Facebook. You probably have a personal account set up already, but you can use this popular networking site in a number of ways. For starters, set up a group associated with your food business, and post updates regularly with anything of interest to your customers. This can include pictures of the latest recipes you have produced or fun facts associated with anything in your industry. You can also encourage your customers to promote your business across their networks with their positive word-of-mouth. You may also consider paying for Facebook Ads to further spread word about your business.

 

  • YouTube. Through the use of video, showcase your business in a number of ways. As one example, you could give cooking tutorials and lessons on how to use specific pieces of catering equipment. You might also invite YouTube celebrities into your establishment, to get them to promote your business on their video channels. You could do other things, such as having a behind the scenes tour of your premises, or showing happy customers (provided you have permission) enjoying the meals you have prepared. They might also leave video reviews for you.

 

  • Pinterest. Possibly the most popular photo-sharing social media platform of them all. Here, you can perfectly capture your food in this visual format, perhaps setting up themed pin boards to display the delicious varieties you have to offer. You can then get your friends, family, and customers to follow your pins, and to encourage their networks to do the same. Alternatively, you might also utilise Instagram in the same way, another great platform to share pics associated with your business.

 

Social media is free marketing, so there is no excuse not to use at least one of the social platforms available. Considering social media is where many of your customers will be spending their time anyway, it is common sense to stay in touch with this popular trend.

Category: Business

Easy Ways to Build Trust in Your Team

As a leader, it’s super important that you are able to build trust in your team and it’s also super important that you are able to help them to work with one another as well. If you aren’t quite sure how you are going to do that then you can find out some useful hints and tips below.

 

Lead by Example

If you want to try and build trust with your team then you need to lead by setting a good example. You need to show people that you do trust the members of your team so that they are able to do it as well. Never forget that your team are always looking to you for cues and that they are always watching to see how you act, and react as well. It’s important that you take the time to trust in them and that you are able to set them a task without micromanaging them.

 

Make Sure that your Communication is Open

Having a good level of open communication really is essential if you want to try and build trust. You need to get everyone on the team talking to each other in a way that is meaningful. You can use a couple of strategies to try and help you with this, but first you need to try and define the purpose of the team while also giving each person a role. It’s super important that you encourage each team member to ask the questions that they need to know as well so that everyone knows where everyone stands.

 

 

Get to Know Each Other

One way for you to try and build trust is to really get to know the people who you want to work with. You need to try and see the colleagues as people and when you get to know them you can really help to create situations that will help everyone. You need to do this by asking people about their hobbies, their family, what they like to do at the end of the day and more. When you know someone personally, it is much easier for you to be able to trust them and it is also much easier for you to really make your team a solid unit.

 

 

Team Building

Team building is aptly named, and it can really help you to establish yourself and your unit as a single force. Cluego treasure hunts are one way for you to do this and you would be surprised at how easy it is for you to arrange a fun activity that everyone can enjoy. This can help your team to get to know each other and it can also help them to let their guard down as well. When the team go back to work the next day, you will probably see a huge improvement and this can make a world of difference to both them and you.

 

So as you can see, there are so many ways that you can encourage your team to work as one, and it’s very easy for you to get a good result out of their efforts as well.

 

Category: Business

Four Costly Mistakes You Don’t Want to Make In Your Business

No business is perfect, and you will have to try and do your best to ensure you are able to maximize your profits and minimize your costs. However, it is also crucial that you pay attention to the risks and address them before they cause financial loss and reputation damage. Below you will find a list of things you should focus on if you would like to make mistakes that can cost you thousands and threaten the very existence of your business.

1. Low Employee Satisfaction

 

 

It is important that you keep your employees happy, or they will be more likely to leave you, and your human resource costs will increase. If you cannot keep your staff retention rates high, you should look through your policies and try to align your values and priorities with your employees’. Happy employees are more productive and more likely to represent your brand in a way you would expect them to.

2. IT Security Issues and Data Loss

Losing your customer data and allowing unauthorized people to access confidential information can cost you more than you would think. First, you will have to spend money and resources trying to recover the information. Second, you will be fined for not complying with data protection regulations. Finally, once your customers find out about your problems, you can lose their trust, and it will take a long time to recover from reputation damage caused by IT security issues. You should get in touch with local IT services  providers to have your security updated and your data regularly backed up.

3. Poor Customer Service

 

You can’t afford to lose customers due to the lack of care provided by your employees. In today’s competitive marketplace, it is important that you provide value all the way. Give your employees the tools and training they need to deliver exceptional service every time, and you will see how much easier it is to make money when you have loyal customers than trying to get new ones. At the same time, unhappy customers are more likely to tell others about their experienced than those who are satisfied with the service, and negative reviews can hurt your business.

4. Not Having a Contingency Plan

No matter how careful you are, disaster might happen. Having a Plan B and Plan C in your business is important if you want to survive tribulations. Talk to a business consultant and business process analyst to get help with drawing up your contingency plan. To reduce downtime and put measures in place in case your machinery breaks down or there is an electrical fault at your premises, you have to create a carefully designed backup plan.

 

Disaster, bad planning, and the lack of contingency plans can damage your business and reduce your profits. Focus on continuous improvement, but be prepared for things going wrong, and have a detailed plan for every situation to maintain the continuity in your business. Carrying out a risk assessment can save you money and resources as well.

 

Category: Business

Learning From Others Is How The Wise Business Leader Proceeds

 

Learning from others is how we learn most things in life. While it can feel like an absolute triumph to learn something ourselves, often our most complete victories are those in which we are taught by someone else. After all, error teaches brutally, while foresight teaches with care. However, it’s not just written or taught instruction that can help us understand new skills, mistakes to avoid and places to look for more knowledge. Sometimes, and often, the actions of people around us all contributes to our guidance. The wise person learns from other people’s actions. You might choose to learn from the following place.

 

Learn From Your Staff

It might not be that your staff are as technically proficient in the matters of your industry as you are, but you can still learn from them. For example, let’s say you own a restaurant and you’re treating a young person to an internship to become a chef. It might be that you learn from them once more a revitalized and fresh love for food, or the punctuality they possess, or how to always be polite no matter who you talk to. Even simple lessons can be lost, especially if we haven’t exercised them in a while. Methods like this help our hidden inner knowledge come out and stay present in our actions. This can be tremendously beneficial for the most part.

 

Learn From Public Figures

Public figures are often the most storied and their mistakes are the most public to see. This might be through simply sampling the creative output they have, reading their business case studies, or becoming aware of high profile legal cases. All of these things contribute to the overall attitudes that a business might bring to the table, and this is very much worth knowing. For example, learning management mistakes in the higher echelons of the business world can not only help you adapt to those and prevent them from happening in your own firm, but give your peace of mind that even the most ‘successful’ have had to learn the hard way.

 

Learn From Your Elders

While it might not seem the most important or appropriate based on the task you have at hand, learning from your elders can work massively. This might be being instructed on the value of a business handshake by your grandfather, or seeing that in first hand. It might be seeing the value of eye contact, face to face communication and a willingness to air out grievances before they become too public. Learning from these habits can give you that old school sensibility that does seem lacking from the business ettiquette of today. Learn from your elders, they often have plenty to teach you.

 

With this mindset you are much more certain to operate in a healthy manner, taking the attitudes, ideas and experiences from those around you and incorporating them into your daily grind. After all, we only have one life with many personal and business mistakes to make. With the willingness to listen, you can avoid many of them.

 

Category: Business

Here’s How You’re Hurting your Own SEO Ranking

If you don’t have a lot of experience in SEO or if you own a business and you want to start achieving bigger and better results then there are a couple of things that you can do about this. The first thing that you need to do is know how you are currently hurting your SEO, so you can then make the changes you need to really go that extra mile.

 

Content Issues

It is very difficult to try and get customers to visit your website page. When they do visit your

page, it is your job to try and keep them there. Customers are always looking to try and find out information, and if your site is not able to provide it then they will quickly go to another site. Quality content really is rewarded and if you don’t put the time or effort required into your text then Google will punish you for it. If you want to get around this then take a look through your site, are you only offering information that is on a surface level? Can your customer easily find out what they need to know on another website? If so then you need to go through your site and make the whole thing much more informative, as this will really help your business.

 

 

Linking Issues

 

Google really does take notice if you plan out your site around spam links. It also takes notice if you take the time with your links and make sure that they are all great and high in quality- so this is an important concept that you need to understand. Linking really is a huge part of content creation and it will help you to get your site ranked. If you are finding it hard to get the links that you need organically then don’t worry, there are plenty of SEO providers out there that can help you, like Herdl for example.

 

SEO Penalties

 

This is quite possibly one of the most overlooked aspects of SEO. If your site is very difficult for your customer to navigate or if they can’t find what they need on your site then you won’t be providing them with a good experience. Look out for things such as a low word count, missing H1 tags or even poor images. Your site ranking really does depend on how useful your site is and if your site loads up very slowly then this is not a good sign. You need to strike the fine balance between having great and valuable content, with a speedy site. If you have too much content, your site will slow down and if you have too little then your site won’t be providing value.  

 

One way for you to get around this would be for you to try and research your competition so that

you can find out how much content they have and what they are providing to their customers. This is one of the best ways for you to plan out your own site and it can also help to give you some ideas as well.

 

Category: Business

Effective Methods For Improving Employee Retention Rates

 

Your employees are the backbone of your business. Without them, you would not have a company. It is, therefore, vital that you invest in employee retention. You need to make sure that your employees are happy working for your business so that they do not go looking for work elsewhere. But, how can you make sure that this is the case? Read on to discover some effective employee retention solutions…

It all starts with a simple ‘thank you’ – There is only one place to begin, and this by showing your employees that you appreciate all of the hard work they put in. saying thank you can make a bigger difference than you realise. It is also important to make sure you are not the type of boss that only gives feedback when it is negative. You should praise your employees when they do good work too.

Organise fun events and team bonding exercises – Corporate away days are a must. They show your employees that you appreciate them, and they give everyone a good chance to get to know one and other out of the business environment. This will do more for your business than you may realise. Not only will it make your employees more happy and satisfied, but also it will lead to increased quality and productivity due to the team-bonding element. If this is something you are yet to try, why not go all out with VIP Wimbledon hospitality or tickets to another big sporting event? You will give your workers a day to remember for the rest of their lives, and they will repay you with their loyalty.

Training opportunities – One of the main reasons why employees end up leaving their job and going elsewhere is because of a lack of opportunity. They feel like they are in a dead end job and that there is no room for progression. This is something you can easily fix by offering training opportunities to your employees. Plus, not only will this benefit your workforce, but it will benefit your business too. After all, what’s not to like about your employees bettering and furthering their skills?

Talk to your employees – Last but not least, the only way you are going to better your business in the eyes of your workers is if you actually talk to them. Find out what they do and do not like about working for your company. Do not take criticism personally. It is an opportunity to better your business and to improve your retention rates.

So there you have it: four effective ways you can improve employee retention rates. Follow the advice that has been provided above and you should notice a significant difference.

 

Category: Business

Building Your Very Own Business Premises

Every business needs a home. If, unlike many business owners, you aren’t able to find the office or workspace you need already on the market, what are your options? Building may be the only way to get what you truly need from your workplace. If your business has specialized needs, like a certain amount of space or an environment better suited to housing technical equipment that you can’t store anywhere else, building may be your only option. But how difficult is it to build your own work premises and what are some of the challenges that a business owner might face trying to make one?

Know your needs first

Before putting together any floor plans or choosing a site, make sure that you are entirely aware of your needs. How much space are you going to need, what kind of environment will help you create a more safe and efficient place to work? If you want to rent out space within it to help make back your investment, can you offer the kind of space businesses nearby will be glad to pay for? How will your plans affect costs such as insurance, repairs, services, and local authority charges?

Find the right site

One of the better reasons to build your own premises instead of buying or renting an existing one is that you simply do not the building that meets your needs within the kind of location your business might thrive it. www.Entremetric.com takes a closer look at what you want from a location. Proximity to competition is one factor, but the ease of access for your employees and your logistics, such as deliveries and materials to and from your warehouse, can help reduce the running costs of the business.

 

Make sure it’s ready for the build

Choosing a plot of land and getting the permit to construct your building is one thing, but you need to consider the costs and time it takes to prepare the land as well. Not only do you need to clear the ground, you have to make sure it can support the building. You need to look at your engineering needs with teams like www.HelitechCCD.com. Ground that is unstable could prove a huge risk to your building’s integrity, and stabilizing equipment like vibro-stone columns and the right supports are entirely necessary.

Choose your team wisely

Unless you’re committing to building it entirely by yourself, you’re going to need to choose a construction team. When looking at teams like www.tartan-builders.com, ensure that they have experience in completing projects like yours in the past and that they are willing to show, in detail, work they have completed. If you can get in touch with past clients to find out what it’s like to work with them, then that is even better.

There’s no denying that it takes significant investment to build your own workspace, as well as plenty of strategizing and research. If you get it done, however, you could have complete control over the kind of space you do business in. To some, the investment is well worth it.

 

Category: Business

Added Details To Consider Before Opening Your Business

There’s a lot that goes into making a successful business. Indeed, many business owners spend their life trying to figure out the keys to making theirs successful. But you can help yourself along the way by getting as much in order before you open your business in the first place. This can be achieved by thinking about as many factors in advance of your first day, or even before you get too far down the planning stage. Below, we take a look at a few of those key details that you’ll want to have ironed out as early as possible.

 

 

Personal Motivation

 

Why are you starting a business? Of course, there’s unlikely to be one reason, but it’s worth thinking about your underlying motivation. Are you just hoping to make as much money as possible? Do you love the product and service that your company will be offering the public? Once you figure out your motivation and your individual interest in your company, you’ll be in a position to narrow your company’s focus.

 

Filling a Gap, or a Drop in the Ocean?

 

Before you get too excited about your business, you’ll need to make sure that there’s a market for it. For example, if you’ve been motivated to open one particular business because you’ve seen all the success that similar companies have had, then this might be a mistake; if the market has already been well catered for, then there might not be too many people who need another company to fill in the same need. On the other hand, if during your market research you find that your company might be filling a gap in the market, then it’s likely that you’ll have some success.

 

Your Name

 

What’s in a name? Yes, on the face of it, then it might be too important, but don’t get to thinking that you can just call your business anything you like. Once you’ve chosen a name, then, well, you’re going to be stuck with it; the cost of changing your name will quickly change your mind. So have a think. What is it that you want to represent with your business name? Is it memorable? Does it roll off the tongue? It’s best to get some feedback before getting too many business cards printed. If you can’t think of anything, then ask for suggestions from your friends and family. People are creative and are always coming up with good ideas.

 

The Neighborhood

 

You’re not going to be out there all on your own. You’re going to form part of a bigger neighborhood; but the question is, how do you fit in with the other stores and businesses that operate in that area? If yours is going to be at odds with the general vibe of the place, then you might want to reconsider. Though be aware that just because you might be the first company of its type in an area, that doesn’t necessarily mean that you should say no. There are benefits to being a pioneer!

 

Is Your Building a Help or a Hindrance?

 

Take a look at the building you’re thinking of renting. Is the style going to help, or hinder your business? If it’s in a historical part of the city, then you might need the help of a company like Alassoc to ensure that it’s compliant with local laws. While the rules surrounding “suitable style” are flexible, they’re worth thinking about, too. For example, if you’re a progressive company, then positioning yourself in an office that is home to all the region’s traditional companies might not be the best idea. Do your best to ensure that your premises are in keeping, in some small way, with what you’re trying to promote as a company.

 

How Far Away Is It?

 

You can locate your business anywhere that you think will lead to success, but there’s something else to consider: that you and your staff will need to travel there each day! You might be fine driving one hour to get to the office, but your staff may not. And even if you are, think about how your work will be affected by your long commute. If you’re getting up too early in the morning, then you might be too tired by the time you get to the office, which will mean you’re unable to deliver your best work.

 

Can You Work With Others?

 

Some people think that being an entrepreneur is an individual act, but it’s not. If you’re going to be a success, then you’ll need to work with plenty of other people along the way. So the question is: are you able to work with other people? If you’re forever ignoring every word of advice that you receive, then business might not be the right solution for you after all. You might be the leader, but business is and always will be a team game.

 

Beginning with Fanfare

 

It takes a lot to get noticed by the general public. So while you might think that all of your efforts will need to go into getting your company just right, remember that you’ll need to dig deep to get your company off with a bang. Look at hosting an event, or offering special promotions, and you’ll have people interested in your business from the word go.

 

Ready to Learn

 

You might think that you have all the ideas for your business set in stone, but you shouldn’t! Being in business means you always need to be up for learning; from your customers, from your staff, from other business leaders, and just about anyone else! If you’ve got a closed mindset, look at opening it up before you invest too much time and money into your new venture.

 

If Things Go Wrong

 

Finally, what are you going to do if things don’t work out? While you should hope for the best, you should prepare for the worst to happen. If you always have a safety net, you’ll be able to throw yourself into your business without fear, too.

 

Category: Business

Excellent Reasons to Declutter Your Office Today

It’s true that some people thrive in clutter and have a much higher tolerance for it than others, but most of us would benefit greatly from a neat and tidy everyday life. This is especially true if you have a lot on your mind already and not all that space left for those piles of documents and the hundreds of unread emails that you keep ignoring. Do yourself a massive favor and sort out your office right away; it will boost your energy levels a bit and you’ll be able to focus on what really matters.

 


 

Here is a handful of great reasons from the most organized people out there on why you should stop procrastinating the clean-up. It will only take you an hour or so, by the way, and the difference should be enough to make you perform a little bit more.

 

Clutter steals attention

 

While you may think you’re able to focus on one task regardless of your surroundings, it’s much too easy for us to get distracted. Your mind is trying to filter out everything that’s unimportant at the moment and, while it may seem like a simple job, it’s actually quite a lot to take care of – just check out https://www.psychologytoday.com/ if you’re sceptical.

The more clutter that surrounds you, the harder the job gets – and, sooner or later, it’s going to compete for your attention with the important tasks. Consciously, you would probably not grant the battlefield of pens and rubber bands as much attention as you would give tomorrow’s deadline, but it’s not like you always have a choice.

Think about it as if you’re trying to keep a conversation with someone on the phone while your kids are continuously nagging you about something and pulling your hand; although you’ll still be able to take part in the conversation, you’re not giving it as much attention as you could have without the distraction.

In other words, it will be a lot easier for you mind to filter out the uninteresting stuff and give the important tasks 100 % when there is no clutter to take in. Sort out those digital documents by visiting https://www.templafy.com/, give your inbox some much-needed attention, and get started on cleaning your office as well. It will be worth it.

 

Clearing up your mind

 

Ultimately, the tidiness of your mind depends on how well-organized your surroundings are. That’s why it is so important not to neglect your office space or even your home if you’re looking to be a bit more productive or just to feel a bit better on an everyday basis. Make sure you silence everything that might compete for your attention while you should be working, such as your phone, and try to keep it that way from now on.

In case you are used to always having your phone ready at hand, try giving it a test-week and track your productivity levels at the same time. If you’re not noticing any difference whatsoever, then sure – you’re probably a very focused individual and might be able to work through a snowstorm.

You will most likely see that you’ve been able to perform a bit better, though, and this will rub off on everything else you do around the office. Keep it clean and tidy and efficiency will follow.

 

Category: Business

Going Into Business For Yourself? Make Sure You Have This Fab 4 On Speed Dial

There’s nothing quite as frustrating as being stuck in a day job you despise. When you work hard for long hours and never see a single pay rise or even a smile of recognition from your manager it can be enough to make you want to rethink your entire career. Although you apply for other jobs whenever you can spare a moment in your sparse free time or your meagre lunch break, the job market is so busy and competitive that your applications go unacknowledged and it can feel like you’ll be stuck in a dead end job forever.

 


Many a bright and capable person has been stuck in this rut and they’ve started up their own businesses to haul themselves out of it. While this may be a great way to assert yourself, stake your claim in the vital and economically important world of small business, it’s important to remember that no entrepreneur is an island. When you have limited time and resources, it’s important to realise that you can’t do everything by yourself. As conscious as you may be of cutting costs and limiting overheads, these fab 4 deserve a place on your speed dial.

 

A great accountant

 

Your first two years of trading are all important and it would be a crying shame if you were to navigate them only for your business to be capsized by an enormous tax bill because you didn’t fill out your self assessment forms properly or didn’t claim for all of the myriad expenses that go with starting a business simply because you didn’t know you could. Use an accountant like the accounts lab who have special packages designed to aid startups.  

 

A bookkeeper

 

Your early months of trading are an incredibly steep learning curve and you’ll likely be spinning so many plates that you simply don’t have time for keeping records. Unfortunately, failing to collate this data can cost you valuable strategic insight. You can over invest in areas that aren’t paying dividends or under invest in areas that could actually lead to growth. A bookkeeper usually only needs about 1 day a month to work their magic but the data they provide can really help put you in the driving seat of your business rather than shooting in the dark.

 

A digital marketing agency

 

Many of today’s entrepreneurs are very digitally savvy and this may lead them to believe that they can manage all of their marketing efforts on their own. While it may be true that you can manage your own marketing, this doesn’t necessarily mean you should. With so many plates to spin, your duty should be to focus solely on the managing of your business. A digital marketing agency will help you to create an individualised plan to boost your search engine rankings and organically draw new interest to your business while building your brand. Marketing offers one of the best ROI ratios of any capital investment you could make.

 

An outsourced HR service provider

 

If you’re employing staff to facilitate your business, they have rights that you’re legally obliged to meet. Despite your best intentions, unless you outsource to a dedicated HR provider you could inadvertently contravene HR legislation. This could not only sour your working relations with your employees, it could also toxify your brand. HR is a complex and thorny issue and while there’s no law saying that you can’t do it yourself, it would require a lot of research and administration which you can ill afford.

Category: Business