Pizza Vending Machine

I don´t know whether I should file this under the category of “The worsening global obesity problem,” “Robots stealing jobs” or “Why didn´t I think of this sooner?” So I´ll let you decide.

How to really used LinkedIn

LinkedIn is the proverbial dark horse of social media. We all know it’s there, but few of us use it to its full potential.

With just a little bit of effort you will see how the powerful social site can help you market yourself and your business far more than you imagined.

 LINKEDIN BOOT CAMP

LinkedIn is the proverbial dark horse of social media. We all know it’s there, but few of us use it to its full potential. This is a major mistake, especially when it comes to marketing yourself or your business. This Linkedin basic boot camp training will give you the tools necessary to use the site for all your business and personal needs.

When it comes to marketing yourself and your business. most people go straight to Facebook because of the sheer size of its user base. But demographically speaking, Linkedin has a leg up.

Linkedin has over 170 Million worldwide members {Up date – 200 million January 2013}  – 77% of Linkedin users are age 25 and above. – The average household income of a Linked users is $109,000

A RUN THROUGH THE LINKEDIN GAUNTLET

Linkedin is a network full of people who love, you guessed it, networking. They are the movers and shakers of their industries. These are the people you want to know about you and your business. Yes, Facebook ad Twitter can be powerful tools, but Linkedin users are know to be especially serious about their jobs, industry and social networks. With that in mind you must shift tactics when it comes to marketing yourself on Linkedin, as conversations and content are geared toward cultivating partnerships and advancing business than posting silly pictures from parties.

The following will get you in shape for the trials ahead.

CORE CONDITIONING – Complete your profile

Because your Linkedin profile generally ranks in the tops five google search results for your first and last name, your profile must be completely filled out. First impressions are everything, skimping on your profile will quickly decrease your value. Before moving on, take a moment to complete your profile.

AMMO – Customise your URL and websites

Neglecting this no-brainer move is a rookie mistake. Luckily it only takes a few moments to correct. When filling out your profile, customise your URL to reflect your name. Find this in the “edit profile” screen. If you have a blog or a web site to add, select “other” in the drop down menu and customise it. Don’t leave “Company Website” in there. The first web site is used by search engines. Call it what it is, allowing your page to rise in the rankings.

TONING – Spice up your image

Your profile now needs some pizazz, style, value. A bland lifeless profile turns of potential contacts, so let your personal creativity shine through. Use stories, video, recommendations etc., to quicly tell others who you are, what your about and how you can HELP THEM

STEALTH TATICS – optimise your search rankings

Many people use Linkedin to search for experts in their field, a new job, or connections. They search for keywords on Linkedin that you can rank highly in. Optimisation takes a bit of time and effort,, but it’s well worth it when you rank number one when someone searches for “social” or “management” for example. Incorporate key words into – Your headline / Your current work experience / Your past work experience / Your summary / Your specialties

HEAVY WEIGHT – Join groups

Linkedin groups give you the most mileage out of your experience. What ever your industry or business, join groups that will put you in touch with other experts in your industry. Try starting your own group and establish yourself as an expert in the field. Like a mini social network, these niche groups will foster discussion, spread your message and connect you with key people

SPECIAL WEAPONSAdd applications

There are a variety of applications that Linkedin has integrated into its site that make it easier for you to promote your work and improve your profile’s overall visitor experience. Browse through the applications and see which ones work best for you, your industry and your overall message.

All apps have been removed, we are yet to learn if they, or new ones will make a return. If you are still wanting a secret weapon that no one knows about – read this blog post “Smoke Signals

What other hints and tips have you got……

Retro TV – Bring back my childhood

Is it me or is the choice of tv, even with over one hundred channels rather poor? I seem to be using the remote to flick through channels more than I use to. Repeats after repeats. Oh and the adds are getting longer to – five minutes of NoNo hair removal – seriously, I doubt after flicking over during that add break I will come back to the program so do they impact viewing statics?

Where are all the good programs from years back. Rentaghost, Manimal, Pigeon Street, The Clangers and lets not forget the Bannana Splits. There are so many more aren’t there. What was your favorite?

Where are they now, thats what I would like to know. Is there not a production company that could air these. Perhaps a retro channel, double the audience of not only the oldies but the young’uns too?

Category: Other Stuff

Not when… but how to do social business

The data is clear: social business propels results. Fifty seven percent of companies who invest in social business outperform their peers. They see real business value, whether it’s a 25% increase in business or a 20% drop in the time it takes to manage projects.

Social business is no longer “nice to do,” it’s a necessity to survive today’s volatile business climate. According to Forrester Research, spending on social business software is expected to grow at a rate of 61 percent through 2016.

So what does a social business look like?

A social business isn’t just a company that has a Facebook page and a Twitter handle. A social business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.

There are three distinct characteristics of a social business:

  • Engaged—deeply connecting people, including customers, employees, and partners, to be involved in productive, efficient ways.
  • Transparent—removing boundaries to information, experts and assets, helping people align every action to drive business results.
  • Nimble—speeding up business with information and insight to anticipate and address evolving opportunities.

Social Business is about moving beyond the social media tools you’re currently familiar with to unlock the potential of the people and gain a competitive advantage. Today, by combining social networking tools—internally and externally—with sophisticated analytic capabilities, companies are transforming their business processes, building stronger relationships among their employees, customers and business partners and making better decisions, faster. This is what makes a social business—embracing networks of people to create new business value and opportunities.

What other charateristics do you think there are for a social business?

Category: Social Business

Should You Let Your Employees Work From Home?

Today, many companies offer their employees the option to work from home, even if they live relatively close to the office.   But common sense tells us that for some employees, this may not be the best option. This decision tree created with Mindflash, will help you decide if you should let your employees work remotely, or if they should be required to work in-house.

Let me know which route you chose.