Smarter Commerce for Consumer Electronics

Smarter commerce: shifting focus to the customer

A smarter approach to commerce starts with embracing empowered consumers and placing them at the center of your operations. While customer focus is not a new idea, truly making it happen on a smarter planet requires electronics manufacturers to discover, gather and act on insights generated through social commerce. This approach helps companies more effectivelymarket, sell and service their products as well as better align their supply chains—resulting in improved margins, new revenue streams, better efficiency and improved outcomes across the value chain.

What is smarter commerce?

Smarter commerce is a strategic approach that places the customer at the center of business operations. In turn, business results and benefits naturally emerge:
• Get more out of the insight generated through customer interactions
• Capitalize on social and mobile commerce
• Synchronize the value chain to deliver consistent and predictable outcomes
• Improve collaboration and visibility for your customers and partners
• Drive growth by enhancing, extending and redefining the value you provide to consumers

A smarter commerce approach can help transform and improve efficiency at each stage of the commerce cycle: buy, market, sell and service.
Buy—Optimize supplier and partner interactions based on changes in shopping and buying behavior from across the supply chain. Generate new and differentiating customer value by reconsidering partner roles and relationships.
Market—Deliver timely and personalized engagement across multiple touchpoints by using deep insights about customers gleaned, in large part, from the global conversations taking place online.
Sell—Facilitate customer and partner engagement so they can collaborate across touchpoints using the interaction method—such as person-to-person, digital, social or mobile— of their preference.
Service—Enable streamlined customer service across customer interactions and channels, and anticipate customers’ behavior and take action to keep them loyal.
To achieve this depth of personalization in a four-part customercentric process, smarter commerce focuses on two key business imperatives to support the empowered customer: create consumer-driven buying experiences and develop adaptive supply chain networks.

 

 

 

 

 

For the full eight page report on Smarter Commerce for Consumer Electronics Click Here

Category: IBM, Retail, Technology

You Don’t Follow Me Back!

I often see tweets in my stream that word along the lines of “@soandso unfollwed me” or like this I saw today –

So what!

To be honest you telling me this is likely to make me unfollow you. Is this your ego or vanity? Are you hoping to build a reciprocal following, if so wheres the value in that? You followed them because something they said either helped you, educated  you or maybe their bio grabbed your interest right?

The question to ask is WHY are they not following you in return. Perhaps they do not see any reason too, yet…..

What are your thoughts……

 

Category: Twitter

Social Myth Busting [Video]

A valued colleague of mine put together a small deck addressing some of the Myths we experience when talking about Social Business. I have converted it into a video for you all to enjoy. I am sure you have come across many more, why not let us know what myths busters you have to share below.

Thank you Luis Richardson and Jon Mell

You might have to pause it to read some of the slides!

Take care.

Latest and Most Amazing Software – FOR free?

You’re Entitled!  Yes you!

Did you know you have access to some of IBM’s latest and most amazing software – absolutely free of charge?
At IBM Collaboration Solutions we’ve been busy! Whether it’s social, mobile or secure collaboration we have been taking the latest innovations in social business and making them available to our customers.
To get as much of our exciting new stuff as possible in your hands we are running roadshows where you can see what you can get for free!

● Work anytime, anywhere with mobile push email, calendar and contacts
● Reduce Microsoft Office costs
● Increase productivity through secure, enterprise instant messaging
● A social corporate directory to find people based on expertise
● Secure file sharing
● Provide a VPN to access corporate apps remotely
● Synchronise information across many repositories quickly and efficiently
Dates and Locations

  • 19th June IBM Edinburgh
  • 21st June IBM South Bank
  • 27th June IBM Manchester

Sessions start at 09:30 and end at 14:00
To register, contact your IBM Sales Representative or email: icsevent@uk.ibm.com
(please state which date you would like to attend)

Or even tweet me @Social_Ben or leave a comment here.

What Is More Important To Your Business? [Infographic]

IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe.

Their newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy.

Three themes emerged. Today’s CEOs must:

  • Empower employees through values
  • Engage customers as individuals
  • Amplify innovation with partnerships

Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.

Get the full Study HERE

Category: CEO, IBM

The Cost of Social Media

The Real cost of Social Media

With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expand their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expense that goes into running a social media campaign. Do the benefits really outweigh the costs?

How can you squander even one more day not taking advantage of the greatest shift of out generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin

Cost

The true cost of a social media campaign depends on the size and reach of the campaign itself. These are some factors to consider:

  • Staff costs – Once cost often overlooked is the cost of your marketer’s salary. Without a dedicated social media campaign manager you will need to work out the amount of time your other employees will spend maintaining the social media site. Community managers are also need to answer customer inquiries and to maintain a spam-free zone for your clients and customers.
  • Advertising – The biggest myth about social media is : “if you build it they will come.” Merely setting up a Facebook page or a twitter account will not guarantee any ROI. It is necessary to add your own advertising to the mix. This can include targeted adds on the platform, adding follow buttons, share buttons on your companies website or email advertisements.
  • External Fees – If your campaign is not in-house, do you out source all parts of your social media campaign? If thats is the case then you will need to figure out the breakdown in billing and how you will be charged. Since different agencies have different rates for different strategies, you’ll need to work out if this is a continuous cost and whether it affects you return value.
  • Other – While many basic tools for social media are free, more in depth tools, such as tracking, require some escalated cost. Any other technical and creative costs may also be assumed. What happens if you are highly successful? Do you have the backing and budget to expand?

Estimated Cost
Below is a breakdown of what a fallout social media campaign may cost in a year. The amounts are estimates released by Danny Brown, CEO of Bonsai Interactive.

Benefits

Considering the potential cost if a target social media campaign, are the benefits really worth the effort and money?

In a recent survey, marketing executives where asked what they felt were the main benefits of marketing through social media. Not surprisingly, only half the respondents felt that ‘low cost’ was a benefit.

So what is the economic potential of fans on Facebook. Syncapse took a look at twenty brands – here are the results:


On average, fans spent an additional $71 on products for which they are fans of, compared to those that are not fans on Facebook.

Twitter has also provided some great case studies.  Take DellOutlet, they sought to expand their brand awareness heavily through twitter. Soon after their  pages where launched thay had generated over $3m worth of business from followers who clicked on links for purchases.

Sometimes the ability of social media is the ability to create a central forum fopr new consumers. Take the case of the Old Spice brand, a new commercial was launched which generated alot of media attention. The Twitter and Facebook pages became a rallying point for these new adopters.

2700% Increase of Twitter followers – 800% Increase in Facebook followers – 300% Increase in traffice to their website

So do the benefits out weight the costs? Tell me how you get on or if you like give me call and lets chat.