Technology enriches the user experience at Wimbledon.com

A vibrant new digital environment will greet tennis fans this year at Wimbledon, as the All England Club and IBM have the launched the all new Championships’ website, www.wimbledon.com.

Wimbledon.com has been completely re-designed to reflect the heritage and appeal of the event, as well as to offer the tournament’s anticipated 16 million unique website visitors a more creative and immersive experience through improved content, more powerful imagery and intuitive navigation process.

Built on IBM’s SmartCloud infrastructure to meet surges in demand, the website integrates a new online broadcast channel, Live @ Wimbledon alongside the interactive analytics-enabled IBM SlamTracker scoreboard, providing a one-stop shop for fans wanting to interact with The Championships.

Live @ Wimbledon
Featuring both TV and radio, Live @ Wimbledon will blend live action from around the grounds by dropping into matches at crucial points in play (a stream of one game, per set, per match, per hour) with the off-court color of a day at The Championships.  In addition to the minimum of five hours live broadcasting per day, viewers will be able to enjoy pre-packaged content such as previews and reviews, match highlights and archive footage.

The Live @ Wimbledon radio service will offer an enhanced and improved version of its popular predecessor (Radio Wimbledon), which will be available worldwide online and on the three local FM channels.

“Together with IBM, we’ve created a new website which features increased options for people to personalize their Wimbledon experience,” said Mick Desmond, Commercial Director, at the All England Club, home of The Championships.  “Visitors can follow the progress of their favorite players, view live match play clips of the day’s action, and access scores and results delivered in real-time.  We expect this increasingly engaging and personalized online experience to appeal to fans in ever-greater numbers.”

IBM SlamTracker
At this year’s Championships IBM SlamTracker uses predictive analytics technology to enable fans to gain deeper insight into the match. SlamTracker is a multifaceted feature of Wimbledon’s digital presence that leverages historical and real-time data to add depth and insight to the Championship experience. The ‘Momentum’ capability maps a match in real-time, visualizing key turning points and their causes (i.e. winners, aces etc.).

‘Keys to the Match’ is a feature within SlamTracker that leverages historical and immediate data to determine the top three things a player must do in order to do well in a specific match.
While SlamTracker is an example of how analytics drives insights for tennis, the uses for businesses are almost infinite. Businesses across multiple industries and geographies can gain insights from large volumes of data and then use that knowledge to choose the best strategies and better predict outcomes.

IBM SecondSight heads to Center Court
Following on from the 2011 pilot on Court 18, this year for the first time on Center Court, IBM will trial player movement tracking.  With IBM SecondSight it will be possible to track the fastest moving players and how their performance changes, set by set and match by match. The system can provide new data that could help players, coaches, commentators and fans alike; and, add a new dimension to fan’s understanding of the science of tennis.

“This year a completely new website takes the understanding and insight into the Wimbledon Championships to a whole new level”, said Alan Flack, IBM’s Programme Executive for Wimbledon. “Using the power of cloud computing each individual data point is integrated instantaneously to deliver a powerful experience for fans, players, coaches and officials alike.”

Category: Cloud, IBM, Technology

Twitter Facts And Figures For Businesses And Brands [INFOGRAPHIC]

Did you know that a recent survey showed that people are 25 percent more likely to buy a product that they would be proud to own if it has social media buttons next to it? Conversely, the same study revealed that users are 25 percent lesslikely to buy an embarrassing product if it’s placed anywhere near a social sharing tool.

Of course, this conflict presents something of a problem for brands. Used well, social media can empower businesses of all shapes and sizes, allowing them to reach vast audiences and shift huge amounts of product. Used poorly, and it’s going to have the exact opposite effect. Egg? Meet face.

It’s certainly true that there’s a steep learning curve. For example, while 26 percent of businesses regularly include “call to action” messages in their tweets, if brands do this too often they’ll drive away large sections of their community. Equally, brands that never issue calls to action – which amounts to almost half (49 percent) – are missing out on a golden opportunity.

It’s not all about marketing and sales, either. Amazingly, some 70 percent of brands ignore complaints on Twitter. Not only does this mean they’re saying goodbye to tons of repeat business, but when you consider that 83 percent of people who complained on Twitter loved the response from those companies that did make the effort, well… you do the math.

This infographic from Webpresence.TV takes a closer look at social media facts and figures for brands.

Retail Spend by Tourists Visiting the UK [Infographic]

With the Olympics just around the corner, there is no better time for the UK retail market. The spend from non-EU tourists has grown 34% against last years figures. Much of the growth is being fuelled by visitors from China, Southeast Asia including Singapore, Hong Kong, Malaysia and Thailand.

The below infographic shows the growth percentage and the average spend per transaction of various nationalities.

 

Category: Retail

DIY Garage

Its not often I connect to a advert, let alone one on the radio. But this was such a fab idea. I’m sure I will get told this isnt the first time someone has done this.

The concept is a to help reduce the rising costs of car maintenance. The garage offer you space, tools and even someone on hand to assist should you need them. Or of course the qualified mecahnic can do it all. So if you have the skills or even some skills you can do-it-yourself and when your finished have it checked over by a qualified mechanic.

This is a fantasic idea! My what if thought was, could this be used for local schools. colleges. Could they extend the use of the facilities to clubs. I would happily have my vehicle service by someone looking to explore this trade.

Category: Careers

Is there still one decision-maker or is it a consensus decision?

Is there still one decision-maker or is it a consensus decision?

Selling is different today than it has been in the past. There is a dramatic shift. I see the change as being more difficult to find and connect with decision makers through traditional routes. Email is one of these road blocks; it’s less responsive and there are dramatic shifts in the way it is being used. Also different is how information is making it’s way to the decision maker; the catalyst that is forcing these changes is the abundance of information.

Google indexes two billion websites that’s twelve times the population of the world. A lot.

This is changing the behavior of your buyers. At one time, the biggest currency that a sales person had was information. That is why buyers would call us. They would say, I want to know about your products, want to know about this or that. Now what are they doing? They use a search engine and research about your brand, your company, and who you are.

A huge percentage of their decision has already been made before they engage with you. They are doing this online and not connecting with you to find out more. So the other thing information affects is abundance – the amount of information is so great that people aren’t sure they are getting the correct information. They think they are, but to check, they ask their friends, colleagues, trusted sources, and anyone who can bring clarity to their question.

The decision-making process has also changed regarding this question: Is there still one decision-maker or is it a consensus decision?

So we have massive amounts of information that is the meteoric rise of a grand thing called social media. How do we deal with this? People are social animals by nature — they want to connect, understand, know, and relate to others.

Here are some amazing statistics (taken from an event I attended):

  • Ninety-six percent of the online population in the US used social media in January 2012.
  • Time spent on social media is three times that spent on email.
  • Fifty-three percent of active social networkers follow a brand but only thirty-two percent follow a celebrity.

The use of and need for email is changing greatly. One generation of users does not want email; certain education facilities no longer provide email accounts to students. To this younger generation, email is a thing of the past. Social media is change and it’s happening now.

Another wild statistic is that 294 billion emails are sent each day. It is believed 90 percent of them are spam.

Other aspects to think about:

  • Social media is an important channel.
  • Social media is used more than email.
  • Following a celebrity is nascent and already insignificant

The three big players in social media are FaceBook, Twitter, and LinkedIn. All of them have done tremendously well and are very successful. They each service separate markets, which is why they have done so well. Twitter is a fantastic broadcast system and should be used in your sales process for getting the messages out. LinkedIn focuses on your professionalism. So if you’re selling business to business, this is the place you need to be. It services the professional and not seen as a typical social media platform but a social networking platform. All said, together they can service industries very well depending on what your message is. You need to think content and context; whichever medium you are going to use to send your message is very important.

Let’s talk about LinkedIn for a moment. The conversion rates of individuals successfully using LinkedIn is very high. Recent figures from LinkedIn demonstrate that the success rate is three times that of other platforms. LinkedIn has some great tools that can help you capitalize your network.

Social selling. I hope many of you have heard of the phrase. Social selling is taking the forces of social media and the new buying tactics, and blending them. Taking social media channels and being able to reach out and provide information to your buyers will be key in this new era. The flip side to social selling is social buying, which your buyers are already thinking about and doing, in your marketplace.

What I want to do is give you a framework of how to think about these aspects in social selling and how you can use social media to your advantage.

To be continued…

Category: Social Business