How to build a social business [Infographic]
Social business adoption is expected to increase to 57% by the year 2017. Companies will need to better incorporate social business processes into how they communicate, engage and interact with employees if they want to innovate more, grow more and be more successful overall.
If you noticed, the ten steps listed above include many references to people and process, further emphasizing the significance of the employee experience. Your social business strategy will be only as good as how well engaged and connected your employees feel to the company.
Unleashing the Power of Social Media on B2B Sales Enablement [Video]
This is a great video from The Aberdeen Group focusing on Social Selling, if you want to become a best in class company, I strongly recommend spending twelve minutes listening to this video.
Social Selling:
- Enables collaboration, listening and contribution
- Helps sales identify prospects
- Facilitates relationship development
- Allows demonstration of industry sector knowledge
- Close more deals effectively
8 Social Selling Do’s and Don’ts For Your Sales Team
Guest Post by Julio Viskovich
Social selling involves using social media to stay relevant with your buyer, to listen for buying trigger events and to target the right message, at the right time, to the right person. For a more robust definition of social selling check out the post What is Social Selling and How Will it Increase Sales? Once teams and individuals understand the concept of social selling, and understand the benefits, the next step is to master the best practices. Let’s have a look at the Dos and Don’ts of social selling which will help to move your team from social selling laggards to leaders.
Thanks Anthony Iannarino and Eloqua for the above graphic.
DO…
…Be a Trusted Advisor. In today’s modern era, helping is selling. Try to add value and build trust within your buying community. They’ll turn to you when the time is right.
…Do Research. When I take sales calls and the person on the other end hasn’t done their research, I start looking at my watch. You have the data. Use it. With a combination of social monitoring and intelligence, find out what interests buyers before engaging.
…Be Authentic. Don’t be fake or sneaky. Social media has no governing body. Instead the users rule social and they’ll do everything to create a “safe” place to engage. Authenticity is a big deal in social. Violators of this rule are unwelcome.
…Nurture Prospects and Clients. Social allows you to stay in the hearts and minds of your buying community without having to do the dreaded “check in” call or send a thousand emails. Buyers will follow people that add value.
DON’T…
…Talk About Yourself All the Time. Bragging on yourself or your company all the time is a turn off. Talk about, and share, other’s content – not just yours.
…Over Push Product. You can’t be a trusted advisor if you can’t hold a conversation without pitching. Social communities don’t want people pitching their products unless asked to. Being pitchy is unwelcome.
…Bombard Leads. You want to be where your leads are, but don’t immediately message them on every platform begging to give a demo or to visit your site. Build a relationship first.
…Be Nasty. Social media is not the place to bad mouth competitors. It’s not about ragging on the competition, but sharing how you can help followers succeed. Stay classy.
For more Do and Don’ts, visit Eloqua’s Grande Guide to Social Selling or follow my Twitter list of sales thought leaders that make up my personal learning network.
What other tips would you add? Drop by and say hello below.
LinkedIn Profile Blueprint – Your Digital Brand in the Social Landscape
How to start building the perfect LinkedIn Profile:
2013 LinkedIn Profile Character Limits
Knowing the space with which you can work in your LinkedIn profile is key to helping you build your perfect social brand! Here are your character limits:
- Headline – 120 characters to fill with keywords, answer the question, “What do you do and the outcome you will provide?”
- Summary – 2,000 characters to tell the story or YOU with keywords and accomplishments. How have you helped others and their results they achieved from you.
- Experience/Position Title – 100 characters to sum up your official experience in a title, or something more creative with keywords
- Experience/Position Description – 2,000 characters to use keywords to sum up your role and your one to three key accomplishments. Make sure to format this area to make sure it is easy to read!
- Skills & Expertise – 61 characters for the 50 skills you can list
- Status updates – 700 characters for an unlimited times per day, however, I recommend only one or two per day. And you can include a hyperlink if you need more room!
- Groups – 50 groups is your limit, so pick them wisely to show others with whom you are keeping company!
- Education/Degree – 100 characters to explain your degree to include relevant keyword phrases
- Education/Activities & Societies – 500 characters to give an overview that can tie into your career
- Education Description – 1,000 characters to offer an overview of what you studied and how it is relevant to your career
- Additional Info/Interests – 1,000 characters to further explain your background and show how interesting you really are!
- Honors & Awards – 1,000 characters to shine the spotlight on YOU! Even if you won a sales award, it’s a great accomplishment to list!
- Videos and Content – You are now able to add videos or other content such as pdf’s or powerpoints under several sections – Summary, Experience and Education. So get adding! As for your profile picture, if you want to manifest professionalism, you can utilize the help of photographers, like the Corporate Photographers in London.
I would love to know if you have a tip or trick with the way you use LinkedIn! If you do, please comment. You can also follow me on Twitter @Social_Ben
Credit for content: MarketingThink.Com
Recruiting With Social Media — 35 Tips for LinkedIn, Twitter & Facebook
The thing I love about other people’s tips is that you invariably uncover ideas you’re not already implementing yourself. That’s why I wanted to share this new infographic with you. Whilst not agreeing with every single tip, the vast majority resonate as things I’ve seen successful social media recruiters incorporating into their social media strategies.
I was certainly intrigued to see that tweets with links front-loaded in the tweet outperform others. One to experiment with in the recruiting space perhaps? Whilst the suggestion to seed your blog posts in LinkedIn groups is one I would suggest should be done sparingly. Certainly this can drive relevant candidate traffic for recruiters, but it’s a fine line between being helpful and spammy in a LinkedIn group (and definitely avoid placing job advert links in the main discussion area of LinkedIn groups – that’s what the “jobs” tab is there for in each group, but often I see desperate recruiters cluttering up the discussion boards with misplaced adverts).
Apart from social media, recruitment specialists like EmploySee may be very helpful in your search for the right job candidates.
How about you? Which of these tips resonate as things that have worked for you? What other ideas would you add to the mix? Please feel free to comment below…
A CEO’s Guide to Pinterest
The ROI of Social Media (Is social media marketing effective) Infographic
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.
Incredible Statistics, Facts And Figures From The Social Media Revolution [INFOGRAPHIC]
20 Things You Should Share On Social Media
20 Things You Should Share On Social Media
(excerpt taken from Jeff Bullas article)
YouTube Videos reviewing products or showing how to construct a product for DIY
Photos of events, exhibitions and post them on Flickr
If you are a creative business and create images and art also put them on Flickr or other social media sharing sites
Audio recordings of your online videos put them on your website or blog
PDF documents of offline archived information that is appropriate to put online
Slideshare presentations
Graphs
Infographics Webinars Podcasts
Music if you are a musician
Text format of your video blog posts
Microsoft Office Documents
Notes displaying keypoints from your power point presentations Newsletters
Press releases about your brand
News items about your company
Your Bookmarking such as Delicious, Stumbleupon and Digg Competitions shouldn’t be just advertised on traditional Mass Media but shared via social media ..have a look at Ford’s Fiesta competition
Share your humour.. mix up your serious content with some humorous photo’s, articles and even cartoons
Every one of these different types of content or “digital assets” can be published on multiple social media channels that are appropriate to leverage your content by world of mouth.
via 20 Things You Should Share On Social Media | Jeffbullas’s Blog.
What content are you sharing on social media and can you do it better?