Make Like A Tree And Branch Your Digital Marketing To Get The Green
When it comes to effective digital marketing, it’s very easy to get caught in the hype of a certain discipline in particular. There’s no doubt that people are finding new ways to effectively spread your online presence all the time. But sticking to one path alone isn’t going to be enough. You have to learn to fight the battle from every side if you want to win. Here are a few of the different methods that will help you achieve online supremacy.
Having some kind of permanent home on the internet is crucial. Some smaller businesses will create a page on Facebook to this end, but if you want your brand to stand out in any way, then web design companies like massive.co.uk might be an essential friend to make. A website allows you complete control over the visual design and the message of your brand. You can use it to answer common questions, to give customers direct access to product and service information, to showcase your work. A website can be as versatile as your brand demands compared to just setting up a presence on a social media site.
That’s not to say that social media isn’t also key to mastering digital marketing. The online world is a social one. If someone sees something they like, they might have half-a-dozen ways to share it. By creating and curating content for social media, you can tap into that share-happy nature of internet denizens and have your brand reach even more people. But people will also pay attention to who’s following you and how many followers you have. To many, this can serve as positive social proof of a brand worth paying attention to.
Speaking of content, telegraph.co.uk is just one of the many proponents of creating a business blog to host your very own content. Content won’t just help you keep customers returning and please them with interesting and informative copy. Content can be a way to rope in new visitors and expose them to the brand for the first time. For instance, someone might be looking to find out how to replace taps in their bathroom. When they look for info on how to do that, a plumbing site might benefit from having those instructions on their site, not only solving a problem and demonstrating their expertise but putting the reader in direct contact with a business that can help them.
What about the people who are already customers, brand fans, and generally onboard? They matter too. In fact, it’s significantly cheaper to retain existing customers than to win over new ones. Yet many fail to do so because they just don’t think about it. Sometimes it’s as simple as using tools like mailchimp.com to create and send newsletters that keep customers up-to-date on new products, deals, and content that can catch their interest. If you don’t keep your message strong, even loyal customers will forget about it over time.
Marketing budgets and the time you can spend on it are, of course, limited. You might have to prioritise one kind of marketing over the other. To that end, market research can help you find out where your audience is most active and where you’re likely to get the most ROI. However, as you grow, your efforts should be growing and expanding into those other methods as well.