ibm.com: IDC White Paper – The Future of Mail is Social

IBM has just posted a new white paper on the evolution of email, written by IDC analyst Michael Fauscette. The paper discusses the history of email, how companies are viewing email in the context of collaboration and social business, and then takes a converged view of the future of email and its evolution into a social business tool. Social mail consideration and adoption are then discussed.

As social collaboration tools become more available and are deployed to more employees, some companies and individuals are looking for these tools to alleviate the growing complaints and irritation of traditional enterprise communication tools, particularly email.  This IDC study takes a look at the current state of enterprise email and the perceived and real problems that surrounds its use.  Rather than envisioning “a world without email”, instead, a future is revealed where email converges with social tools and grows into an innovative hybrid productivity tool to help support the new collaborative enterprise.

The paper is available on ibm.com, with an optional opportunity to register and allow IBM to follow up with you. Please share the web page link rather than the direct file link, as tracking the success of papers like this is what allows us to justify doing more of them…

Link: ibm.com: IDC White Paper – The Future of Mail is Social >

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Posted March 2, 2012 by Ben Martin - Social_Ben in category Email, Social Media

About the Author

I am a gadget man, a film lover, Husband and proud father and not least proud to be an IBM'er. Currently working across the globe helping seller to create better connections with clients through the use of Social Media. Please feel free to contact me if I can help I will. (my opinions are of course - my own)

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