How LinkedIn Has Turned Your Resume Into A Cash Machine
Everyone now has “Skills and Expertise”, which is a much more data-rich section full of keywords that can be compared, measured, and analyzed
– No one told people they should list skills in order of importance. Instead, like I first did, you likely listed them in the order you thought of them.
– LinkedIn didn’t tell anyone when they started Skills and Expertise that they would soon be listed in order of the number of endorsements (with the most endorsed skills being at the top).
– The way Skills are offered to people to endorse is a) how they are related to you and then b) how they already rank in your profile. And they even nicely list the “Top Ten Skills” based on the number of endorsements.
LinkedIn doesn’t care if the method is not the most accurate, it just keeps pushing to gather the data of YOU so that it has more value to offer those who purchase that data: subscribers, marketers and advertisers, and of course, recruiters (who will want to search for endorsed skills!).