LinkedIn profiles can be so more than just a boring online version of your résumé.
Use LinkedIn profile like Coke, Ford and many others do: to promote themselves. Company websites and commercials contain customer testimonials, product demonstrations, and visual proof of their products. They use video, presentations and images to convey their message.
So can you! It just takes a little creativity…
What Media Can You Add?
LinkedIn now supports images, video, audio, presentations and documents by certain providers listed here; others may work too. You have the choice to upload a file or use a URL if already published to the web.
These nifty media clips can be placed in various places in your profile. They can be part of your summary, incorporated into each position listed in your experience section, and in your education section. Just go to edit your profile and look for the little blue box. See image below.
What to Showcase?
Think about the problems or challenges of the audience you want to do business with. Does you company already have assets you can use, perhaps on YouTube or perhaps they have material available on Slideshare. What value can you provide that differentiates you from the hundreds and thousands of other people who have the same job title as you?
LinkedIn is one of the first stops your client will make when they look you up. Why not go one step further and create you own original content. You can create a PowerPoint highlighting your knowledge or accomplishments and publish it to SlideShare. This is fairly simple to do. The most difficult part is figuring out what you will put into your PowerPoint presentation. Search around SlideShare and get ideas from other people who have created online content in your area of expertise. If you are interested in creating something a bit jazzier than PowerPoint, you may want to test Prezi.
Think of your profile as you window of credibility, what would you want someone to find if they were searching for you on the web?
Make your LinkedIn profile rock… with a media rich profile!
9 Minutes a day translates into three hours a month. Can you imagine the impact on your career if you focused on the brand called you for three full hours every month?
But don’t save it up for a month. Here’s why you need to embark on deliberate, daily career management and why 9 Minutes a day is all you need.
Did you know that 9 minutes a day, 5 days a week, adds up to nearly 40 hours — one workweek — over the course of a year? Nine minutes is not very much time, but that’s all the time you need to make a significant difference in your life.
Everyone now has “Skills and Expertise”, which is a much more data-rich section full of keywords that can be compared, measured, and analyzed
– No one told people they should list skills in order of importance. Instead, like I first did, you likely listed them in the order you thought of them.
– LinkedIn didn’t tell anyone when they started Skills and Expertise that they would soon be listed in order of the number of endorsements (with the most endorsed skills being at the top).
– The way Skills are offered to people to endorse is a) how they are related to you and then b) how they already rank in your profile. And they even nicely list the “Top Ten Skills” based on the number of endorsements.
LinkedIn doesn’t care if the method is not the most accurate, it just keeps pushing to gather the data of YOU so that it has more value to offer those who purchase that data: subscribers, marketers and advertisers, and of course, recruiters (who will want to search for endorsed skills!).
Focus on creating the best possible content. Insanely great content.
When you get a reader, love them like crazy.
Help others, Support other new bloggers.
Take risks. Try it and see what happens.
Handle criticism with grace. It’s a sign of success. A reason to smile, in fact.
Be yourself. Really yourself. That’s your competitive advantage.
Be consistent. Just keep writing.
Have the courage to hit that publish button, even when you know it’s not perfect.
And yes … be patient. It will happen. It will happen. It will happen.
Have you or are you wanting to start blogging? What advice would you like?