Smarter Commerce for Consumer Electronics

Smarter commerce: shifting focus to the customer

A smarter approach to commerce starts with embracing empowered consumers and placing them at the center of your operations. While customer focus is not a new idea, truly making it happen on a smarter planet requires electronics manufacturers to discover, gather and act on insights generated through social commerce. This approach helps companies more effectivelymarket, sell and service their products as well as better align their supply chains—resulting in improved margins, new revenue streams, better efficiency and improved outcomes across the value chain.

What is smarter commerce?

Smarter commerce is a strategic approach that places the customer at the center of business operations. In turn, business results and benefits naturally emerge:
• Get more out of the insight generated through customer interactions
• Capitalize on social and mobile commerce
• Synchronize the value chain to deliver consistent and predictable outcomes
• Improve collaboration and visibility for your customers and partners
• Drive growth by enhancing, extending and redefining the value you provide to consumers

A smarter commerce approach can help transform and improve efficiency at each stage of the commerce cycle: buy, market, sell and service.
Buy—Optimize supplier and partner interactions based on changes in shopping and buying behavior from across the supply chain. Generate new and differentiating customer value by reconsidering partner roles and relationships.
Market—Deliver timely and personalized engagement across multiple touchpoints by using deep insights about customers gleaned, in large part, from the global conversations taking place online.
Sell—Facilitate customer and partner engagement so they can collaborate across touchpoints using the interaction method—such as person-to-person, digital, social or mobile— of their preference.
Service—Enable streamlined customer service across customer interactions and channels, and anticipate customers’ behavior and take action to keep them loyal.
To achieve this depth of personalization in a four-part customercentric process, smarter commerce focuses on two key business imperatives to support the empowered customer: create consumer-driven buying experiences and develop adaptive supply chain networks.

 

 

 

 

 

For the full eight page report on Smarter Commerce for Consumer Electronics Click Here

Latest and Most Amazing Software – FOR free?

You’re Entitled!  Yes you!

Did you know you have access to some of IBM’s latest and most amazing software – absolutely free of charge?
At IBM Collaboration Solutions we’ve been busy! Whether it’s social, mobile or secure collaboration we have been taking the latest innovations in social business and making them available to our customers.
To get as much of our exciting new stuff as possible in your hands we are running roadshows where you can see what you can get for free!

● Work anytime, anywhere with mobile push email, calendar and contacts
● Reduce Microsoft Office costs
● Increase productivity through secure, enterprise instant messaging
● A social corporate directory to find people based on expertise
● Secure file sharing
● Provide a VPN to access corporate apps remotely
● Synchronise information across many repositories quickly and efficiently
Dates and Locations

  • 19th June IBM Edinburgh
  • 21st June IBM South Bank
  • 27th June IBM Manchester

Sessions start at 09:30 and end at 14:00
To register, contact your IBM Sales Representative or email: icsevent@uk.ibm.com
(please state which date you would like to attend)

Or even tweet me @Social_Ben or leave a comment here.

Social Gaming – a Growing Trend

I found this Infographic very interesting. Whilst I consider myself an Xbox addict I tend to play shoot ’em ups. The Infographic below suggests that the fastest growing social games are word games with friends creaing friendly competition. Since 2010, social gaming has been expanding the gaming market and broadening the impact of gamification on business. And with sites like Zynga attracting 148 million unique gamers monthly, the trend is only growing.

 

Created by Flowtown

Microsoft previews Windows 8

Microsoft has launched the most complete preview yet of its forthcoming Windows 8 operating system.

The company said that tens of thousands of improvements have been made to what it calls the most important redesign of its interface since Windows 95.

Consumers can now download the release preview of Windows 8, a system which Microsoft says is its most tested operating system ever.

It is expected to go on sale in the autumn, three years after Windows 7.

The new operating system is designed to bring Windows into the touchscreen, smartphone era.

It adopts the Metro interface of the company’s mobile operating system, Windows Phone 7.

Windows, which still dominates the desktop PC software market, has been much slower to make an impact on mobile phones and tablet computers.

The release preview has features not available in the last version, the consumer preview, launched in February.

Windows 8 screenshot The update abandons the Start menu button found on the bottom of previous versions’ screens

There will be new apps for the Bing search engine, news and sports, and improvements to the mail and photo applications unveiled previously.

Microsoft said manufacturers and developers were at work on new devices and apps designed to make the most of Windows 8’s features.

Do not track

The latest version of Microsoft’s browser Internet Explorer 10, optimised for touchscreen, is also included for the first time. Users are promised greater personalisation of the start screen, and more control over privacy.

IE 10 will be the first version of the browser with “do not track” turned on by default, meaning users can easily decide not to accept cookies.

Microsoft’s Chief Privacy Officer Brendon Lynch announced the move on his blog.

“In a world where consumers live a large part of their lives online, it is critical that we build trust that their personal information will be treated with respect, and that they will be given a choice to have their information used for unexpected purposes,” he wrote.

But the advertising industry has raised concerns.

Microsoft’s decision risked “limiting the availability and diversity of internet content and services for consumers,” said the Digital Advertising Alliance.

How Retailers Are Adapting to the Mobile Shopping Craze

Like it or not, the time for retailers to adopt a mobile strategy is over. Shoppers are using smart phones and mobile devices for all manner of shopping activities, including price comparison, product information, local inventory lookup, reviews, and more. Retailers are striving to improve their mobile shopping experience to meet the demands of today’s connected consumer.

 

Created by Milo

Olympicene – scientists bring new molecule to life

I work for a company that for many years sold typewiters, it staggers me sometimes at some of the things we actually do. Have a read and let me know what you think.

A collaboration between the Royal Society of Chemistry, the University of Warwick and IBM has allowed scientists to bring a single 5-ringed molecule to life in a picture, using a combination of clever synthetic chemistry and state-of-the-art imaging techniques.

Once just a doodle on a piece of paper by an RSC scientist, the molecule has been imaged for the first time at an unprecedented resolution using a complex technique known as non-contact atomic force microscopy.

Known as olympicene it is related to single-layer graphite, also known as graphene, and is one of a number of related compounds which potentially have interesting electronic and optical properties, potentially for the next generation of solar cells and high-tech lighting sources such as LEDs.

Take a look at this previous post too.

Are We In A Social Media Tech Bubble?

The economy is not in a good place, but some technology companies are being valued higher than ever. This motion graphic done with What’s Trending, takes a look at whether or not we are heading for another tech bubble burst, or if social media companies — Facebook and Linked In — are really worth what they are being traded for.