Search engine optimization is a phrase that strikes fear into the hearts of even the toughest entrepreneurs. It’s difficult to get right, and even if you do get it right, it can take a heck of a long time to see any results.
Many people new to the art tend to get frustrated. It just takes so long for anything to happen, it feels as if search engines are just punishing you. That leads people to make mistakes that can hamper their success in the long run. Here are some SEO mistakes that you must avoid.
Mistake #1: Stuffing Keywords
Some businesses who are desperate to rank better will start keyword stuffing in an attempt to convince search engine algorithms that they are the most relevant page for a particular search term. While this might sound like a good idea, in theory, it’s actually a bad idea in practice. The reason for this is that search engines are very sophisticated these days. Not only do they take into account myriad other consideration when ranking a page, besides the keywords, they can also penalize websites that they suspect of keyword stuffing.
In any article you post to your site, the first mention of the keyword matters the most, and then any subsequent keywords count for less and less towards your ranking. The drop off in the importance of following keywords is steep, so there really is no reason to keyword stuff for the purposes of SEO anymore.
Mistake #2: Having A Bunch Of Broken Links
Let’s suppose that you’ve written a beautiful, well-researched article with a bunch of links to your sources for the benefit of your readers. They’re merrily reading through your article when they stumble across a link reading “click here to look ten years younger.” Of course, half of the people reading the post will click to find out more.
The problem, however, is when that link is broken and the page on the other end fails to load. It’s annoying for your readers, and Google doesn’t like it either. In fact, Google will punish websites with lots of broken links to it’s a good idea to make sure that they are all in working order.
Mistake #3: Cut And Paste Jobs
At school and university, plagiarism is a “crime.” Copying the work of another (or even yourself) was bad.
On the internet, Google takes a similar view. It doesn’t like copied content and will punish websites that it thinks are just reproducing content from authority sources. Needless to say, cut and paste jobs don’t work.
A much better strategy is to create your own compelling content. This will make you stand out, give you a monopoly on a particular subject area or angle, and help keep people coming back to your site – which, after all, is what you want.
It’s also a good idea to prevent duplicate content from cropping up on your own site too. Often duplicate content affects ecommerce sites that have multiple pages for the same product. Remove these duplicates to avoid being down ranked.