Created by Nowsourcing
Created by Nowsourcing
Social media has empowered businesses of all shapes and sizes across almost every industry to raise brand awareness, engage a global audience, boost traffic and drive sales – when used the right way.
But it’s all about engagement and having a conversation. Social networking by definition implies a two-way relationship and people buy from people, brands need to be prepared to manage the bad with the good. No business model is perfect, and companies make mistakes. Are you ready to deal with the criticism?
Perhaps surprisingly, a recent survey revealed that just 29 percent of companies have a social media strategy in place, and two in five (40 percent) rated themselves as unprepared for online criticism.
InsideView‘s new infographic shows how effective social media marketing has become for B2B. I would have liked to have seen some statistics for Pinterest , YouTube and Google+
The bottom line shows that companies that are using social and blogging platforms are generating more leads and more sales. Here are just a few of amazing stats:
Where has Social Media worked for you? Share your experiences in the comments below
Download this infographic as a PDF – http://info.janrain.com/acton/attachment/1205/f-00fb/0/-/-/-/-/file.pdf
50% of Consumers Value a Brand’s Facebook Page More Than Its Website – cool infographic with lots of useful statistics about Facebook pages! via Mashable
Do you think some businesses are putting more emphasis on their Facebook page and less focus on their website?
Get the full report HERE
Did you know that while more than three-quarters (76 percent) of marketers feel that they know what their consumers want, only about one-third (34 percent) have actually asked?
This divide, coined as the perception gap by industry analyst Brian Solis, naturally presents a problem for brands looking to maximize user engagement and conversion rates on platforms such as Twitter and Facebook. For optimum results, marketers need to put their egos to one side and reach out directly to their audience – or suffer the consequences.
Last fall, research from the Pivot Conference, set to take place this year between October 15-16 in New York, revealed a clearer picture of the disconnect between what consumers want and what they actually receive from brands they follow within social channels.
What Consumers Want From Social Brands
What Marketers Think Consumers Want From Social Brands
Given how many fans want deals and how relatively few marketers are likely to be offering them, at least consistently, there must be an awful lot of disappointed social media users out there.
Pivot Conference have underlined their findings with this infographic, which takes a closer look at the perception gap between social consumers and social marketers
Why do you follow a brand?
After visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. For a marketer, this is the most fragile, difficult relationship to maintain: email engagement. One wrong step can end in tragedy with your electronic correspondence in the spam folder. Look at this infographic below to find out how to avoid this tragic fate when sending your emails to the masses.
Created by Litmus
How are you using email?