They asked, “Do you Facebook?” I said no, (ok I fibbed, I am on it, I use it to stalk my wife, it saves having a conversation later) joke hunny!
They said this would be an eye opening webinar, that Facebook was a sales tool in disguise, that sales people could build better relationships, reach new clients and drive sales. I was intrigued because I and I will be honest, dislike Facebook. But as always, I was receptive to being converted, so I allocated an hour of my time to revisit and maybe discover this potential.
I wasn’t converted and for 24 hours I struggled to understand why. I understood the privacy settings, the creation of groups and how you can feed different messages to different parts of your network, I get that, much like Google+.
My conclusion was that it must be more than just one thing, so here are three.
1) The webinar was run by a marketer, (nothing wrong with that of course.) But the conversation revolved around demonstrations of what brands were doing. Not what or how an individual sales person could benefit.
2) I have yet to hear someone in a B2B environment say “hello C’suite, will you be my friend on Facebook?”. Even rephrasing it to “Join my network on Facebook” doesn’t sound right.
3) With other platforms that I use for business, engagement and relationship building cant I just have one place that is mine where I can relax, chill out and if I feel the need to just talk rubbish I can. Yes I know your can separate by using the groups, but it just means they’re in the room next door.
So here’s my question? Can I convince you, the sales person, that Facebook is not the place for connecting with your clients?
Twitter – Business Networking on Steroids!
(also written from a Brand perspective just to be fair)
Seventy nine percent of Twitter followers (versus 60 percent of Facebook fans) are more likely to recommend brands since becoming a fan or follower.
Sixty seven percent of Twitter followers (versus 51 percent of Facebook fans) are more likely to buy the brands they follow.
Facebook’s shared links average three clicks, while Twitter’s tweets generate nineteen clicks on average
Want more? Ok!
Twitter users generated double the median monthly leads of non-Twitter users.
Consumers active on Twitter are three times more likely to affect a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews.
Twenty percent of consumers indicate they have followed a brand on Twitter in order to interact with the company – more than e-mail subscribers or Facebook fans.
If that doesn’t sway you, then there is always LinkedIn – where it does feel right to say “Join my network of business professionals”
See my LinkedIn posts
Statistic credits to