Designing a product is never as simple as making some drawings and putting the pieces together. With strict testing law making it hard to release quickly, impatient customers giving you a hard time, and all of the other components taking your focus, it can be easy to ignore something very important, like packaging. This part of a product is one of the most critical, though, and it will be essential that you put some time into making it work for your customers.
Protection is essential when your goods are going to be transported in trucks, vans, and on boats and planes. Without this are covered, a large portion of your goods will arrive at your customer’s doors damaged, resulting in loads of returns, along with a drop in confidence surrounding your product. There are a couple of parts of this for most products, and you can find the basic information you’ll need below.
- The Box: Cardboard boxes come in loads of different thicknesses and strengths, and this gives you loads of variety to choose from when you’re working on this. Thick-walled options are the best, with some featuring reinforcement, and others using materials like metal to keep them together.
- The Padding: When you’re choosing your box, it’s likely that the size will be designed to be as little as possible, making it cheaper to move the goods. There has to be room for some foam, though, and you have to be careful to choose the right stuff. Closed-cell foam is great for anything fragile, as it won’t be ruined with the first impact it has to ensure.
You won’t find many pieces of packaging on the shelves of your local store which don’t have clever designs and eye-catching graphics. To achieve this, there are a couple of areas to consider, and it will be important that you get them both right, or you may struggle to create packaging which people will recognise and want to buy.
- The Graphics: Most people don’t have the skills to make logos, labels, and other digital designs. Instead, it’s best to find a graphic designer with a strong portfolio to help your company. This sort of resource will enable you create packaging which people will never forget.
- The Labels: Getting labels printed for your packaging can be done through a couple of routes. Buying blank waterproof labels and a printer will be very cheap. But, if you want the best results, it will be a good idea to have a dedicated company to print your labels out for you.
Hopefully, this post will inspire you to start working harder on the time you put into your company’s packaging. There are loads of products on the market which will never succeed thanks to the poor work which has been done on the boxes to contain them. It never has to be this way, though, as there are loads of resources around the web which can give you all of the support you’ll need; even if you have no experience.