Adaptive vs. Responsive Web Design – Pros and Cons by Ian Pearson

In theory, adaptive design sounds like a high-end option, while the responsive design may seem like something improvised but this is definitely not the case. Think about it, just 15 years ago, phones were completely different devices, used for something completely different than they are today. In 10 years, they may get replaced by something else.

Last several years saw massive breakthroughs in the field of VR, with new devices being released, while AR stands to make this transition even greater. In just a couple of years, most cars might have AR windshields, so how will this affect the world of web design? The truth is we don’t know. However, most business owners are having trouble keeping up with the issue of adaptive vs. responsive web design as it is, which makes these hypothetical, futuristic questions a bit out of place. Still, in order to shed some light on this issue, there are several pros and cons of both of these trends.

1.    What are the similarities and differences?

We should probably start by stating some of the obvious similarities and differences between these two design trends. For starters, both of them have the same purpose – improving websites visuals and functionality across various devices. This is especially important for mobile users which are currently the majority of the online world.

The difference, however, lies in the experience that your audience receives on different devices. While responsive website only focuses on the size of the browser, adaptive design chooses one of the layouts it has in store depending on the device you’re using to access the site. Moreover, a responsive website has a greater versatility and flexibility, seeing as how adaptive website only comes in six different widths: 320, 480, 760, 960, 1200 and 1600.

Needless to say, this could cause a slight problem with desktop users with particularly large monitors or Smart TVs attached, seeing as how the biggest 1600 wide resolution may not be enough. Nonetheless, these are rare isolated cases which can be completely neglected.

2.    Preparing for the change

The first thing you need to have in mind is the overall user experience, which, tends to be slightly in favor of responsive web design (adaptive still performs better for each device individually). Sure, with the right device in mind, skilled designers can do wonders even with adaptive design, yet, devices are constantly changing in screen sizes. Sure, you have smartphones and tablets covered, however, what if the next big thing in the world of mobile devices is something between phone and tablet in screen size?

What if it’s something larger than both, yet, smaller than a standard laptop screen? What if, it’s the AR or VR we’ve discussed in the introduction? So, those who are planning for the long-run might find that the universal adaptability that a responsive website has to offer might give you a better overall ROI.

3.    Search Engine Optimization (SEO)

Another benefit of responsive web design lies in the fact that you have a single website to work with. Multiple versions of your website are allowed and, usually, not sanctioned by Google, yet, you have to understand that it still represents a duplicate content, which is not something most search engines appreciate. Apart from this, enacting all principles of on-site optimization on multiple websites is exhausting, even if the adaptive website didn’t take longer to build than their responsive counterparts. Still, no matter what you choose, it would be wise to revise your digital marketing strategy, while weighing in your options.

4.    User data prospecting

One of the greatest examples of adaptive web design lies in the fact that these templates have an easier way of determining which device your user is currently on. For instance, you can tell if a single person accesses your e-store from multiple devices while using the same account. Moreover, you can keep track of the number of repeat visits and even take note of the device that the purchase was finalized on.

Most importantly, you can use GPS to track the whereabouts of the user, which is important in several different aspects. According to one of the recent surveys, as much as 78 percent of local mobile searches eventually become offline purchases. Those who sell their products both online and offline should take special note of this particular piece of information.

5.    The amount of work

Earlier on, we stated that adaptive web designs take longer to build, however, when it comes to the amount of work invested in a single version of the website, it’s more than clear that responsive design developers are at a clear disadvantage. In order to cover every scenario possible, responsive web designs have to be made with a solid HTML5 code, which takes a lot of skill, effort and dedication. Even then, you might have some trouble with older devices and legacy browsers (on the other hand, it’s not like this is adaptive website’s strong point either).

As for the adaptive design, its greatest advantage is the fact that it provides users with a completely new experience for each device they use. After all, your customers want to see that they’re worth walking that extra mile for and this is where adaptive design shines. However, making six versions of your website (even if it’s the simplest layout there is) is a lot of work. Out of the two, the latter one is much more likely in need of some professional assistance. With the responsive design, you need a skilled coder, with adaptive, you most likely need a team.

In conclusion

While some suggest sticking to desktop users because they still boast higher conversion rates, others suggest switching to smartphone and tablet users for their sheer numbers. In truth, you need both of these demographics. In the past, you had to set up a store in each city and an international office in every major business hub in order to become omnipresent on the market. Now, you simply have to pick the way in which your website will respond to different devices and make it count. After all, the business world never looked kindly on those focused on shortcuts.

 

 Ian Pearson

#BrandRecall101: How Startups Can Make a Lasting Impression [Infographic]

All companies started from the ground up. They had to establish their brand so that people would talk about their business. It’s a process that requires feasibility studies, business model planning, and of course, development of marketing strategies.

As most people say, a first good impression is usually a lasting one. Ensure a good initial impression through different marketing strategies that will effectively build and maintain an excellent brand reputation that will stick in your target market’s mind.

 

Attribution 

 

1. Actively engage with your customers 

Customers are the lifeline for your startup. It’s important to treat them well whether it’s a first-time customer or a returning one. Be attentive when your customers go to your messaging platform with a query, complaint, or request. Develop a rapport by asking the right questions and talking to them professionally.

When creating blog posts, think about how you can keep your audience entertained and involved.  Encourage them to post their comments to know the type of content that resonates with them.

Keep the communication lines open. Make sure you’re available via your company website, email, or social media accounts. It’s an effective way to nurture your relationship with customers and enhance your brand image.

By contrast, when you don’t have a proper customer relationship management system, there will be no way for your customers to send you their feedback. Acknowledge both positive and negative reviews from customers but pay special attention on how to quickly resolve bad customer reviews.

 

2. Invest in your online image

As a startup, you should aggressively promote your brand while keeping your marketing expenses on a manageable level. Take advantage of the effectiveness of social media and other online platforms in keeping your costs low and the public’s perception of your business high.

Keep in mind your audience’s tone, attitude, and points of view when creating social media content. In this way, you can reach them organically and establish a strong online presence. You should also take note that an aesthetically pleasing content helps you get people’s attention. Use photos that are attention-grabbing, videos that are entertaining to watch, and status updates that create engagement among your followers.

 

3. Educate your target market

Use every opportunity in your customers’ journey to market your brand. Plan, create, and develop a content marketing strategy that makes your company stand out, and consequently, positively influence your branding efforts.

For instance, you could start on your website’s frequently asked questions (FAQs) page. Instead of the usual Q&A format, create a comprehensive guide or video tutorial, along with other helpful instructions or images to make sure you’re addressing customer issues completely.

 

4. Share your brand story in your campaigns

Every brand has a story to tell. It defines who they are, as well as the values they stand for. People in your community will be especially interested in your startup’s story and may feel encouraged to support you when they know exactly what your brand is all about.

Use your brand story and the core of your business model when creating targeted campaigns.

As you introduce your startup, you could organize a meet-and-greet with your customers. Tell them what you do and why you’re doing it to help them see not just your business side but your human side as well.

 

5. Utilise user-friendly technologies

Making your website, software, and tools look great and easy to use can draw positive feedback from your customers and increase traffic to your site. Customers should be able to find everything they need on your website without too much navigation or waiting time.

Properly working links, clear CTAs, good webpage design and layout, intuitive buttons, up-to-date and accurate content are some of the most important elements of good technology.

 

6. Offer something unique and personal

Many startups become successful because they can distinguish themselves from others whether it’s the kind of customer service they provide, the way they breathe style into their brand or the quality of branded gifts they give to customers.

Although the use of promotional items is quite common among marketers, what will set you apart is the value component that goes with your giveaways. Custom shirts, for example, might appeal more to a particular gender or age group, but in general, the unique gifts can be reserved for your most loyal customers.

 

Your startup is as good as how your customers see your brand. Give your customers good reasons to develop a positive, lasting impression toward your brand, as this will eventually drive your business toward growth and success.

The ‘People’ side of the Digital Transformation by Guillermo Miranda

If you google ‘Digital Transformation’, the results will be a little overwhelming. Almost every organization claims that is embracing the new digital age and, almost everybody that has an smartphone declares that is somehow ready for the digital disruption. Still, if you take a deeper look at the everyday aspects of running a business, the reality seems much more tactical and patchy. There are wonderful pockets of ‘digital enlightenment’, but the concept of a fully integrated ecosystem is only an elegant diagram so far. A perfect example may be Uber drivers, they take the ride with the App and manage the payment and billing ,,, however, they tend to trust themselves to Waze or Google maps for a faster and more accurate output on driving directions.

There are few useful tips collected from experience and failures that will help you (and your teams) on the people aspects of this digital adventure:

– A meaningful platform of digital business assets is the foundation for any transformation initiative – declaring ‘digital’ without the right set of tools is empty demagogy

– Remixing and getting your team ready for a digital business model is not a linear process, it gets complicated and sometimes tactical moves are the best next step on the right direction

– A ‘backbone’ of up-skilling and digital acceleration initiative (aka Training and Education) is indispensable and should be embedded in the daily business execution

– The best ‘talent equation’ is always multigenerational to ensure you have strong players of both, deep business experience and fearless innovation

– Never settled for ‘mild compromises’ in your people programs to smooth the transition to a digital business model; also, never allow ‘grandfathering’ of compensation or incentives practices for legacy pockets of your digital business

– Purposely build a full fledged incubator of digital business model execution within the fabric of your organization

– Enable the leaders to drive the transformation (A reverse mentoring program matching seasoned managers with millennial employees tends to work wonders!)

No perfect formula exists because each organization had accomplished different levels of ‘digital maturity’ and the marketplaces where the day-to-day happens tend to be very segmented. Always be prepare to experiment, win or declare quick failure and move on. We need to repeat ourselves every morning that ‘change’ is the only constant and, maybe gradually, we will really start to believe that and act accordingly. Now stop goofing around in LinkedIn and comeback to work to drive meaningful transformation projects and initiatives ,,,, Good virtual winds on your digital sailing 🙂

 

Guillermo Miranda

Five Effective Training Tips For New Employees

 

Training new employees is rarely a fun walk in the park. In fact, it takes a lot of time, money, and effort. However, this doesn’t take away from the fact that well-trained employees are vital to the success of your business, and as such, are an investment, rather than an expense. If you make a good first impression and use the right methods, then every single penny will be worth it, because you’ll have an efficient member of staff that you can count on to make you way more money than they cost you. To get your training just right, here are five tips.

 

  1. Figure Out A Plan

Before you start training your new hire, it’s vital that you figure out exactly what it is that you want them to learn. If you don’t, then you’re only going to end up wasting time and money teaching them information that is of no use at all. Write down a list of all of the skills and information that they need to complete their job, and then work out ways to teach this to them.

 

  1. Remember The Tour

When you’re planning your employee training, it’s important that you remember to fit in some time to give them a tour of the office. This will probably be most effective at the start of the day before you do anything else. Doing this means that they won’t have to stop and ask someone where to go every time they need to use the bathroom, grab a coffee, or get a pen.

 

  1. Try Different Methods

No two trainees are the same, which means that no two trainees are going to learn in the same way. Because of this, it’s important that you have a few different training methods that you could use, such as presentations, a corporate video, quizzes, manuals, and more. Switching things up also makes training a lot more interesting, both for you and your new hire.

 

  1. Let Current Employees Help

Allowing current employees to help with training is a great idea for a few reasons. The most significant is that it tends to help new hires feel a little more relaxed and comfortable. It also provides the perfect opportunity for your new employee to get to know your current ones and helps your current employees to refresh their memory of their training.

 

  1. Always Be Available

Even with all of their training, your newbies are still going to get stuck and confused every now and then, and are going to need some help. As their boss, it’s essential that you’re always available to help them when they need it. If you can’t be available for some reason, then you need to make sure that your new hire knows who to go to when they need help, such as a buddy.

 

If you want your new employees to be productive and efficient in their new role, then it’s vital that you provide effective training. Hopefully, with these tips, you’ll be able to do this.

3 Realities All Store Owners Need To Know About Exclusivity

 

For the owners of retail stores, there is nothing that can get their blood pumping quite like the prospect of exclusivity.

It doesn’t take a retail genius to see why this is the case. Exclusivity — when a product manufacturer or inventor agrees that only one store will sell their product, often for a limited period — is a surefire way of giving a store a unique selling point. As a retailer, if you can offer something that literally no other store can, then you’ve got an immediate advantage that you can use to further your business.

The only problem is… exclusivity can be a messy, difficult aspect of retailing to manage. If you’re a retail store owner and you’re tempted to offer a supplier a deal for exclusivity, here are a few things you need to know before you sign on the dotted line…

 

#1 – Suppliers don’t always embrace exclusivity

As appealing as exclusivity is for you as a retailer, you have to be aware that suppliers don’t see the idea the same way. Where you see exclusivity as genuinely beneficial and wonderful, suppliers see it as an uncomfortable restriction, even when they are fairly compensated for the deal. It’s only natural that suppliers want to see their product in as many stores as possible, after all.

As a result of this supplier dislike, it’s worth considering exclusivity carefully. If the product they are selling is genuinely great, you have to be sure that the supplier is happy with an exclusive deal. If they aren’t, you run the risk of souring your future relationship and potentially limiting your access to a great product as a result.

How can you be sure that a supplier is happy with an exclusive deal? Simple: wait for a supplier to offer such a deal, rather than you outright asking for it.

 

#2 – You have to be prepared for higher costs

 

If you are going to purchase the exclusive rights to sell a product, you’re already going to be spending more than you usually would— that’s one of the downsides of exclusivity deals. However, you have to factor in the fact that an exclusive deal also requires additional investment on top of the higher purchase price.

Why? To spread the word, of course. There’s little point in having an exclusive line if you don’t market to tell your customers (and potential customers) about it; no particular advantage to that line if you don’t invest in a POS display to showcase the product you’ve worked hard to be the sole seller of. It’s therefore imperative you’re happy with the enhanced costs of exclusivity, and have budgeted to ensure that you’re still going to be able to generate a decent profit from the deal.

 

#3 – You might be wrong

It’s not a pleasant notion, but it’s one you have to consider. Retailers usually seek exclusivity because they are sure a product is going to be a hit… but what if you’re wrong? It’s impossible to predict the future of a product correctly every single time (as many retailers and manufacturers have discovered to their cost), so you need to be cautious with exclusivity deals, and only ever issue them when you’re absolutely certain the product you’re being offered is an absolute must-have.

 

In conclusion

With the above in mind, you can be confident your exclusivity deal will be nothing but beneficial to your store. Good luck!

How to Measure Productivity at Your Office

Unless you work in a factory where output is a definable quantity, then measuring how productive you — or your fellow employees — are is a difficult task. That’s because so much of what we do doesn’t have a definite quantity. If you’re in an office and you work in customer service, you can’t just measure how many calls someone might take. A customer service rep might handle fewer calls, but the problems might be more difficult, the solutions might be more thoughtful, and the end result might be customers that start unhappy and leave satisfied. So how then, do you think about productivity in a twenty-first century way?

For starters, you do have to have a baseline, and that baseline might be something akin to an industry average. But that baseline probably shouldn’t be tied to days. What else matters for a modern productivity measurement? This graphic explains it.

Establish a baseline

Measuring productivity is a process of comparison: You compare how much an employee or a team produces, in relationship to how little would be produced if team members didn’t inhabit their respective roles. Sometimes you compare a given employee’s productivity directly against the productivity of an employee in a similar role. Other times, you compare your team’s results to industry averages. In order to make these comparisons, you first need to establish a baseline of whatever it is you’re comparing to.

For example, if you run a sales team or call center, you could divide the average number of daily sales or customer calls by the number of employees to determine how many calls each of your employees averages each day. You can then use this as a baseline to determine who is fielding more or less than the average. (Of course, the baseline shouldn’t be the end-all, be-all to determine a team member’s productivity—after all, quantity rarely beats quality.)

This process can get trickier if you work in a more administrative setting where each employee has a different role and their tasks are less quantifiable. In these cases, it’s still important to establish a baseline. For example, you may consider breaking projects into assigned tasks so you can track how well employees stay on top of their work (more on that in the next tip).

No matter how you determine a baseline, try to avoid using the number of hours worked, the number of sick days taken, or the number of vacation days used. These metrics don’t necessarily have any relation to the quality or effectiveness of a given employee’s work.

Define tasks

A simple way to measure productivity is to clearly define tasks and then track whether, and with what expediency, those tasks are completed.

This is a great way to make sure you don’t fall into the micromanaging trap because it focuses more on outcomes than it does on the minutiae of daily responsibilities. It also allows you to measure employees’ ability to meet deadlines, which can be a useful performance metric. Just make sure you don’t simply assign tasks for the tasks’ sake. Tasks should offer real value to the company for them to have significance as a performance indicator.

One other caveat: Using tasks to track productivity requires that those tasks be assigned effectively in the first place. Make sure managers communicate exactly what deliverables are expected for a certain assignment and when those deliverables are due, as well as any other information relevant to completing the task effectively and efficiently. Only when this information has been provided is it reasonable to expect a team member to follow through on the assignment.

Identify benchmarks

Once you establish a baseline set of metrics and tasks to measure productivity, it’s time to figure out how you’ll track these metrics over time. Presumably, your goal is for employees to meet or exceed the baseline on a regular basis—so you need to determine benchmarks that help you identify what qualifies as “exceeding” the baseline and help you notice if your employees stagnate in their roles.

Just as when you established your baseline metrics, it’s important to take a multidimensional approach to setting benchmarks. For example, you may establish a benchmark for X number of sales successfully closed, X number of professional presentations delivered, X number of software functions coded, etc. Then, throw in some subjective outcomes to get a better sense of the whole picture. That may include things such as feedback from customer satisfaction or peer surveys, or the team member’s ability to collaborate, think creatively, problem solve, and so on.

The important thing is to develop as broad a picture as you can and then use this information in a constructive way—not a punitive one. If an employee appears to be stagnating, that doesn’t necessarily mean they’re unproductive. It may mean their manager fails to communicate assignments clearly, another employee’s bad work habits inhibit their productivity, they’re a better fit for a slightly different role or something else entirely. Benchmarks provide a valuable data set, but it’s important to look beyond them to really understand why an employee does or does not maintain their productivity.

No matter what benchmarks you decide to move forward with, it’s helpful to assign a time period by which certain benchmarks should be met. Different benchmarks require different time periods ranging from daily to weekly, monthly, quarterly, and even annually. Establishing these timelines is essential because it allows team members to know how they’re being assessed and encourages managers to set realistic expectations for their teams.

Encourage employee participation

If you want your office’s productivity metrics to be valuable, it’s essential to involve your team members when crafting baseline metrics, defining tasks, and identifying reasonable benchmarks. After all, these team members have the most accurate sense of what it takes to accomplish a given task, what is a reasonable amount of work to complete in a given time in their individual roles, and so on. This helps explain why one study found that employees who participate in crafting their productivity metrics are most likely to demonstrate increased productivity over time.

Engaging your employees in this process also gives them a chance to identify the resources they need to thrive in their respective roles. The key is to listen when employees tell you what resources would enable them to do their jobs better and then invest in fulfilling those needs. For example, if an employee tells you they’d be more productive working from home two days each week or that a certain part of their job could be automated, give them a chance to prove themselves right.

By treating your team members as autonomous individuals who know a lot about their jobs, you’ll simultaneously improve morale (which has been linked to heightened productivity in its own right) and empower your team members to take their productivity into their own hands.

Regularly reevaluate how you measure productivity

Identifying and tracking productivity benchmarks isn’t a one-time thing. Instead, the way you measure productivity should constantly evolve depending on whether the baselines change, certain benchmarks have been achieved, key team members leave or new team members are hired, industry norms or standards shift, and so on. Because there are so many moving parts involved in productivity, it’s essential to continually redefine all these parts to make sure you accurately perceive and evaluate the bigger picture.

 

Attempts to track productivity shouldn’t feel like a draconian way to police employees’ every move. Instead, each of these steps should be taken with buy-in and feedback from your team members so everyone can understand their priorities individually and collectively. By creating a company culture that emphasizes respectful collaboration, assigns job duties to the individual performing them, and creates and executes effective processes, you’ll give morale a boost and empower your employees to be their most productive.

 

 

Thank you to Zerocater for this graphic.

Giving Great Customer Care In An Online Space 100%

There’s no better time than now to get into e-commerce and grab yourself a space online to run a successful business. It’s a digital age, and more and more customers are choosing to head online through their computer or handheld device, to shop, invest, and seek services from the plethora of companies available. However, with the constant expansion of the internet and all it holds; it can be a challenge to keep up with major corporations and all those potential competitors that are trying to overshadow the rest. Therefore, small businesses need to turn their focus towards their customer’s happiness and ensure that they always have positive experiences with them so that they don’t think twice about returning.

 

One of the obvious differences between a physical and virtual retail environment is that you can’t have face-to-face contact with the service you receive on the internet. Therefore, an e-commerce company needs to make up for this by keeping their visitors onside and ensuring they leave their website feeling satisfied and ready to return. The following are some ideas and inspiration for small online businesses who are ready to go the extra mile for their customers so that they can benefit from long-term growth and success.

 

 

Invest In Behind The Scenes

 

Your customer care and satisfaction levels will be impacted directly by what’s going on behind the screen. Therefore, it’s crucial to invest in your business so that your efficiency and productivity can shine through when your customers click on to your site. It’s worth looking at methods and training from companies like The Lean Six Sigma Company who can provide your business with the methods and tools to iron out all the creases and give your brand a much-needed boost. The results will have a direct effect on those who choose to shop with you, as each part of their experience will be one that you’ve worked hard to make it straightforward, positive, and as smooth as possible.

 

Spend Time In Their Shoes

 

Once you’ve created a successful company behind the scenes; it’s time to look at your business as your customers would. Go through your website and the process of purchasing items as if you’ve never seen it before. You can also utilize the assistance of online mystery shoppers, and ensure that you take their feedback onboard. Don’t be fearful of making significant changes, and look to your competitors to see where they exceed your customer service, and think about how to improve on yours.

 

It’s Time For Tech

 

Part of the online shopping experience is using technology to make a sale a quick and as simple as possible. Therefore, when it comes to communicating with your customers and ensuring they’re happy; it’s essential to look into the latest tech available for your e-commerce space. Pop-up customer care boxes are a great place to start, and it’s a way to show visitors that there’s a friendly, human face behind your online store. The key to consumer satisfaction is to make sure that they’re your priority, so keep them in the forefront of your mind in everything you do.

Get That B2B Sale Deal

What’s the heart that is beating to maintain business growth? What is essential at the core of your business expansion?

The answer is clients. If you haven’t figured this one out by yourself, it’s time to give up your career as an entrepreneur and consider a non-client facing job. But if you have congratulations. Now is the one million dollar question, namely, how do you manage to get a new deal with a new client? Client acquisition, especially in the B2B sector, can be extremely challenging. Indeed, there’s a little more to do than creating a handy click-to-buy app. In a B2B environment, client deals still run in a traditional face-to-face approach.

Are you ready to seduce your clients?

 

Do your research

So how do make sure that you can appeal to the right prospects? Ultimately; there is no way around it. You need to define your target audience, from which industry sector they’re more likely to be to basics demographics. The better you understand you market, the easier you’ll find to create tailored and relevant messages. Admittedly, while you can’t cold call every individual in your target audience, you can identify the companies that are the most likely to need your services/products. As a general rule of the thumb, if you want to get to know them, it’s easier to use either a common contact or to offer a free trial that is ideally timed with their agenda.

 

Find a hook they can’t resist

The free trial is by far the best hook you can offer to new clients. It doesn’t matter what people say, ultimately if something is free and of potential interest to their business, they’re likely to want to benefit from the offer. So what can you offer that is relevant to the current market? Let’s say GDPR is a priority today. For marketing service providers, you can suggest a free audit on GDPR regulations, for instance. If you’re an IT provider, you can target GDPR with a data removal offer. Insurance brokers can discuss GDPR protection, and so on!

 

Plan an introduction meeting

Once you’ve hooked your client, make sure to plan a meeting they won’t forget. You can even use a contract catering company for the occasion so that you can put your potential client at ease with a delicious buffet. Additionally, you need to make sure the meeting room is fully prepared to all IT requirements. There’s nothing worse than making your prospect wait because you can’t figure out how to project your presentation.

 

Book the best conference room

 

Last but not least: You need to deliver

Finally, you’ve convinced your leads, and they’ve signed with you. Bear in mind that if you’re not able to deliver, your client will probably look elsewhere for a provider – without mentioning the negative reputation you might receive in the process. So make sure that everything is ready, whether it’s a matter of warehouse management for good, or electronic process to keep track of your progress. A disappointed client is not the kind of publicity you want.

 

Client acquisition is the business equivalent to the ancient art of seduction. You need to know your target, gain their trust, cajole them into buying your services, and finally give them the satisfaction they need.

 

3 Factors To Help With Your Social Media Presence

Whatever it is that you are hoping to achieve with your social media presence, you will find that it is best to approach it in a certain way. As it happens, this can be quite hard to get right, but as long as you know some of the things which are likely to help you, you should be able to bring about the changes you want. In this article, we are going to be looking at some of the factors which you will want to pay attention to if you really want your social media presence to succeed. As long as you are utilizing the following, you can be sure that your social media campaign is going to benefit your business greatly.

 

Data

The more data you collect, and the more you analyze it, the easier it becomes to determine whether or not you are on the right track, and whether anything needs to be changed. There are certain kinds of data which are likely to prove especially useful here, such as the kinds of people who tend to follow and interact with you socially, and how much they seem to do so. With this kind of data on your side, you will be able to know what you might be doing wrong, so that you can ensure your social media campaign is always kept up to date. You might even want to think about hiring the help of someone like this company, who specialise in analyzing data, so that you can be confident in what you are really looking at and what it might really mean for your business.

 

Branding

If you don’t have a strong brand for your business, then it is highly unlikely that you will be able to see much success online with your social media presence. It is in fact generally advisable to work on your brand first, so that you have a strong position to be in when it comes to working on your social media management. If you are struggling to know what a good brand looks like, you might find that this is one of those areas where it is useful to have a little professional help on board. As long as you have a marketing team on your side, you will be able to ensure that your brand is serving you – and that it is truly social-ready.

 

Engagement

It’s all about engagement, that’s the final word in social media management in business. It doesn’t really matter how many followers you have if you are not getting the necessary engagement, so it’s a good idea to make sure that you focus on this most of all. If you want to improve your engagement, you should be sure to learn the ways of raising the interest in your profile and your updates. The more you do that, the more the social media side of things will help your business grow. That is ultimately what you are going for, so you should make sure that you are always geared towards achieving that.

Managing Your Online Presence

 

In this day and age your online presence is one of the most important parts of your marketing strategy and the day to day running of your business. Not only is the internet everyone’s first point of call when it comes to finding a new business or product, but it’s also where people do their research into said businesses and the reputation linked to it. Which is why having a strong and positive online presence is so important. To start with you need to ensure that the equipment you’re using isn’t going 5o hinder you by being broken or outdated, so have it looked at by an IT specialist company like https://littlecomputerpeople.com.au/pc-mac-repairs/, next, look into building a professional but accessible website and matching social media profiles, either DIY them or hire someone to do it for you.

 

Set time aside for updating and posting

Organise a set time each day to post something on social media, and once a week for a blog. But don’t just write anything – missing a week is much better than posting rubbish content. Being organised will help you to make sure you’re staying up to date online, and it also helps to gain and retain followers.

 

Bulk write to give yourself time off

To stop filler or bad posts, write up some posts in advance. You can schedule these to post automatically each week which is perfect if you’re going on holiday know you’re going to be too busy to do it. If you’re not big on writing, then look into outsourcing work to a freelancer through freelancer.com where you can request blogs or social media posts in bulk.

 

Consider hiring

Alternatively, you can hire a full time or part time employee to manage your social media and website for you – this enables you to dedicate that time to other aspects of the job, while also ensuring that the content and relevancy of your blogs and posts are at a high level.

 

Social media is your best friend

Social media will always be the best tool at your disposal, it’s quick and easy to use and it can be a great way for you to interact with your customers. There are so many successful interaction examples littered throughout the internet where companies have used social media to diffuse a situation, reply to a comment and even slyly promote themselves through other company’s channels.

 

Keep your personal and business lives separate

You are not your business and your opinions are not your business’ opinions. You might feel strongly about a certain pollution, but that might alienate part of your audience if you were to promote that opinion as your company’s. Have values and have morals and stick to them – like against animal testing and for eco-friendly practices, but don’t get involved in debates that could lose you a huge chunk of your client base.