Crunching the Numbers: How Data Analysis Helps Your Business

If you listen to many business experts today, everything is all about the big data. Collecting and analysing it can offer a range of benefits to any company, but many small business owners don’t know where to start. They might begin collecting data in various areas, but then they have no idea how to analyse it or make the most of the information they have. Some business owners might not get that far, though. Perhaps you’re not sure how data analytics could help your company, If you need some help understanding how collecting data might benefit your business, check out these top reasons.



Improved Order Fulfillment

Fulfilling orders in a satisfactory and timely manner is a huge part of providing a great service for customers. Smooth order fulfillment not only improves things but customers, but it keeps things running well for your business and could save you time and money too. If you analyse fulfillment and delivery data, you could make deliveries faster and more affordable, and you could reduce the number of mistakes made. If you outsource any part of the fulfillment process, looking at how your outsourcers and suppliers perform is important too.



Better Marketing

Marketing and advertising are key areas to pay attention to if you’re wondering what data analytics can do for your company. Finding out what works for your brand requires careful examination of the results you receive. If you find an SEO company with great reviews, they’re sure to have an analytical approach to optimising your website for search engines. Applications like Google Analytics help experts to take a close look at which marketing techniques work for your business and which ones aren’t so great. They can really help you get down to the finer details of what’s successful and where you could be making improvements.


Higher Productivity


Careful examining of data could improve productivity for your business in a number of areas. Whether you want to examine office workers or productivity in your factory, analysing data can reveal the things that might be slowing people down. Learning to understand your employees better and how they carry out their day-to-day jobs gives you greater insight into how you can help them be more productive. There are all sorts of things you can look at, from which applications your office workers use to how your employees describe themselves.



Lower Spending


Taking a look at big data is often a great way to save money in a variety of business areas. You might be able to save on production, delivery, energy costs, and much more if you take a look at the numbers. Before you start thinking of ways to save money for your company, you need to identify the areas where you’re spending more than you need to. That’s where the data comes in, helping you to see where you could save some money.


Analysing data is an extremely useful way to find out where to make some changes for your company.  It doesn’t even need to be data collected from your own business.

What To Expect When You Start Hiring

If you haven’t hired anybody to work for your company yet, it’ll help if you know what to expect. Hiring can be an extremely scary concept, especially if you have no experience with it previously. Hiring at the right time can be the making of your business. It can help you to grow your business, and get to where you want to be.


Read on if you want to know what to expect when you start hiring:


Expect To Have A Long To Do List

There are so many things to think about when you start hiring – not just finding the right person. You need to make sure you get a employer identification number, as well as getting the correct insurance – insurance is vital for ensuring you protect your employees while they work for you. You may need to do more depending on where you are in the world and the legal implications of hiring for your business. Make sure you read up on this fully before you make a decision to hire. You may realise that it’s more worth your while to go for a freelancer, or to simply outsource some work.


If you do decide that hiring is right for you, you could even use a headhunting company to make the job as quick and painless as possible. A place like will aim to find the best hires for your business. That’s why you need to know exactly what you want!



When you hire, you have plenty of responsibilities to be prepared for. Paying your employee minimum wage at the very least is a must. Bear in mind, the more you’re offering for the job, the more talent you’ll likely get apply for it.


You also need to make sure that your hires get adequate rest time . This is usually at least 11 hours in between shifts and a break after 6 hours work. Employees should also have at least 24 hours off in a 7 day period.




Knowing the costs of hiring somebody is crucial too. As making a hire can be so expensive, it’s really important that you do it right the first time around. You have taxes, training, and how much you can afford to pay to consider.


Advertising for the position will also cost money! Remember, you want to sell your job role to talent, so you must make it sound like a wonderful opportunity. It might very well be a fabulous opportunity, but they won’t know that if you write something boring and boilerplate.


Objective Interviews

Although qualifications and credentials are important, how somebody handles responsibility and working with others is also crucial. This is why you shouldn’t focus too much on qualifications and experience, but on the personality of a person and how they fit into your environment too. You want an even mix of both. Focusing too much on qualifications can leave you with a hire that was a mistake, as can focusing too much on personality.


Good luck!  


6 Things We Learned About Business From Our Parents

Eat your greens. Wrap up warm. Tie your shoelaces. Familiar words? Our parents were often quick to give us advice when we were kids, but I bet you didn’t realize their wise words would extend to business. You may think we are stretching things a little here, but you will be surprised. Here are six things that your parents may have said to you when you were younger, that will help you when it comes to managing your business.

“You aren’t having dessert until you have eaten your dinner”

Metaphorically speaking, you need to eat your greens before you get to the good stuff. You need to put a lot of hard work into making your business succeed before you reap the rewards. In food terms, you won’t get to enjoy the fruit (salad) of your labor, without forcing your way through your vegetables first!

“Don’t forget your coat”

In short, we need to protect ourselves. As kids, if we didn’t wrap up warm, we would be vulnerable to infection and illnesses. The same applies in business. We need to protect ourselves with insurance. Security cameras need to be installed at our premises. Our computers need to be firewalled. When we say you might catch a virus, we aren’t talking about the common cold. Though your mother probably was!

“You need to look your best”

You may have been happy to hang out around in your scruffy clothes all day, but when you were going outdoors with your folks, they would have insisted you wear your best clothes so at to impress others, not least your nan! Again, the same rule applies in business. If you don’t spend time working on your website’s presentation, or focussing on your outfit when you go to a meeting with a client, you aren’t going to impress anyone.

“Be yourself”

As kids, we try and fit in to please others, such as wearing the same type of trainers or listening to the same music. But, as your parents would have told you, be yourself! When it comes to business, we need to stand out from the crowd to survive. That is where branding comes in, setting ourselves apart from all the other companies that look and do the same thing. So create a brand for your company. Look at logo design online and create something original. Do your own thing, and blaze your own trail in business.

“Many hands make light work”

Your mother probably said this to you when she tried to get you to help with the cleaning. After all, why should she have to do everything? The same is true in business. There will be jobs you don’t like doing, or have the inability to take on, so gathering people to help you is vital. From freelancers to paid members of staff, having other people on board will make light work of the tasks that are set before you.

“Stop wasting electricity”

Our poor parents probably dreaded the next bill coming in after our late night video game sessions. Not only that, but we probably left all the lights on in the house too! Becoming eco-friendly is now common amongst families, though your parents possibly cared more about the financial side of things than the environment. However, going green is something you need to focus on in business. Not only are you doing your bit to save the world, but you will get credibility from eco-conscious customers who care as much about the world as you do.

Thanks mom and dad!


5 Tips to make the most of ‘education’ on your LinkedIn by Petra Fisher

Original Post 

How does the education section of your LinkedIn Profile look? Did you bother to enter any details at all? And if so, how much detail? Ever given it any thought as to WHY you should pay decent attention to this area? I’ll give you 5 reasons here and now!

The importance of education on your LinkedIn Profile

  1. List any relevant qualifications
  2. Prove your academic level
  3. Make yourself easier to find
  4. Reconnect to expand your network
  5. Start telling the story of the professional you are today!

1. List any relevant qualifications on LinkedIn

That seems to be stating the obvious doesn’t it? What if your qualifications are no longer relevant? Should you still list them? YES I’ll get to that in the next 4 points. Firstly list all relevant qualifications.

2. Prove your academic level on LinkedIn

You should always list your highest qualification. Relevant or not. It does show at what academic level your thinking is (or at least once upon a time was).

3. Make yourself easier to find on LinkedIn

This is quite an interesting one! Keywords, does that ring a bell? What is your ideal client, employer or customer looking for? They’ll use the search option in LinkedIn of Google, so your profile needs to be keyword rich. What better way to tuck in some keywords than right at the bottom of your profile.

Have a look at my profile, Petra Fisher LinkedIn Profile, and scroll down to my college degree (2nd last entry under education). Can you see how I managed to fit the words training, trainer, coaching, coach and public speaker quite neatly and naturally even though I studied “Youth Welfare”?

4. Reconnect to expand your network

LinkedIn is a network and in order to network, you need to be connected. It is easy to find people you studied with (and be found by them) if you list your education properly with the right institution, course and dates.

5. Start telling the story of the professional you are today!

This is where the fun and games begin! Before you can start cooking up a brilliant LinkedIn profile, you need to gather the right ingredients. If you haven’t done so already, then read this post first to get yourself organised.

Your ideal client, employer or customer is looking for someone with the right skills and knowledge. Instead of just saying: ” Yup, got those”, why not SHOW you’ve got what it takes? Which of the skills or knowledge you need, did you gain/develop in your student days? Write about that in your education section.

Compare the two examples below:



>>> Happy with the education section on your profile?<<<

Post the description below for feedback (feel free to add a link to your profile).

How Media Can Boost Your Business


As a community, the world is pretty media obsessed. A huge part of our day is taken up by consuming media, whether it’s online, in print, or social media too. We’re addicted to it. But that’s not necessarily a bad thing. Because you can definitely harness the world’s media obsession to your advantage in business. Whether you like it or not, media is powerful. And even if you’re not the biggest consumer of it, you will have to agree that it can work wonders for your business. Because media can really help to push the activity that you’re doing and encourage customers to keep on coming back.


Encourage Engagement

First of all, media can definitely be an invaluable asset to your business based on the effect it can have with engagement. Customer engagement, as we know, is essential to driving your business forward. And media can play a huge part in that. Customers don’t always want to read huge pieces of text, especially if they’re just casually browsing. So media can be an asset to you here. When you want to be able to engage your customers, you can use imagery and video to get your message across and ensure they’re listening.


Provide Entertainment

This is often one of the most common effects that media can help you to generate, because most forms of media are always going to be entertaining to your audience. You may even find that looking into working with professional video production or photography partnerships can help you here. Because working with media specialists can help to take your business to the next level. And if you really want to ensure that you can entertain your customers, they can help with this.



Prompt Purchases

You may also find that media can really help you to drive sales. Without media, it can be hard to get your customers hooked. But when you’ve got stunning product shots, promotional and exciting videos, interesting and informative infographics, and a strong social media strategy, there’s no denying that your sales will increase. Yes it will take work, and it won’t happen overnight, but when you really want to drive sales, media is vital.


Gain Loyalty

But media is also great for winning over your customers, and not just making money out of them. The secret of a successful business is often the connection they can make with their customers. So if you’ve always wanted to be able to connect with your customers and keep them loyal, you can certainly use media to do it. Providing them with content that they want to consume will always work in your favor.


Drive Additional Sales

Media can also be incredible for helping you to pick up lost sales that you perhaps should have made the first time round. Automated emails are incredible for things like this, and media can often be the thing that gets the results you’re looking for, especially when it comes to abandoned carts. So putting some thought into making this work for you should be something that you’re really conscious of doing soon.


Getting People To Click On Your Website Links

When you build a website, you craft everything on your homepage to perfection. It may be a work in progress for a while, but you have all your heart and soul in your content. But after that it gets barely any clicks, and you’re left wondering where you went wrong. This could be due to a lot of factors, but more often than not it’s because your links just aren’t up to scratch. Making them more embedded and a part of your piece is essential, and there’s a few good tricks to doing this. So how can you get more people to click on the links to either sponsored products, your own products, or just something really interesting you want to share?


Getting people to click on your links is a bit of a battle, but you can encourage it pretty well with a few presentation techniques.


Make Sure You Always Include More Than One Link


The number one top priority to consider when it comes to outbound linking is that there needs to be more than one link on a post or article. Unless you’re a bigger company with some good feedback and trustworthiness behind you, you’re not going to get very far.


If you seem alone in your thoughts or services, it can seem shady for anyone to be reading your site. This is immediately counterproductive. Whilst it may seem otherwise, getting people off of your site is likely to bring them back for more good recommendations in the future.


Linking to multiple other sites at once is likely to bring them all back to you as an increase in traffic will be noted. That increases traffic to your own site, and so on and so forth. The web works in a cycle and for very good reason.


Be Select With Your Links


Don’t cram a lot of keywords in the form of links into your piece. The whole wall of text that you’ve painstakingly crafted will unfortunately look like an ad if it comes across this way. Readers often turn off and click away if all they see are ads, as the common user experience with them is slow performance, pop-ups, and a lot of sneaky viruses.


Make sure you link to cool things you know people would want to see. Dig into your own tastes and likes and use them to your advantage. Mostly like minded people or people in similar situations will be using you as a source, so you’re guaranteed to get users intrigued by your own stylings.


If you have some quality links on your web page for people to follow, then you’re only increasing your own reputation and search ranking. If someone is searching for a certain keyword or subject, and you have it mentioned anywhere on your site, them you’ll be on the rankings.


Have A Good Link Phrase


Make sure you know your content market and who your readers are. When you map out these patterns, and it can be easier than you think, you know what links to include and where. If you have products and services you want people to check out and even possibly invest in, then finding the right words to use has been done for you.


If you need tips for prospecting a good link, from a reader’s viewpoint, then you can check out lists from the professionals and gather the essential knowhow. Customers do often have a lot of stock in their own intuition after all.


Have some information about what you’re linking to on the page as well. It can be the run up to your link, the rest of the sentence, or even a mini review. Just be sure to include some reasoning as to why a reader should click on what you’re offering.


Have Good Sources To Back A Link Up


Even if you’re considered a reputable source, whatever you link to needs to look and sound legitimate too. Hovering over a link will bring up the page it’s going to send you to, so you can’t hide anything inside the website code.


Only use links with URLs that you trust yourself, and have investigated profusely. You don’t want to accidently send anyone to a bad site that attacks their system simply because you didn’t fact check. It’s the mark of quality content after all, which is the main technique that keeps people coming.


You don’t want to accidentally harm your own reputation by linking to a fraudulent site, so checking over every detail is essential. Don’t let this put you off however. It can offer a lot of exposure to the market you’re in if you’re trying to advertise, and if you’re being sponsored to include a link, it means more money per click.


Change The Color Of Visited Links For Easy Use


If you have a list of links, or many placed in a certain area, then it’s a good idea to have them change to purple once they’ve been clicked on. Thing is with blog posts they’re crafted for the online experience and as a result shouldn’t be read as a novel.


So changing the color of a link to show it’s been visited is important, but so is the original color of the link itself. Make sure links are always highlighted in a different color anyway. You don’t want people to not even notice that a link is there simply because it can be differentiated from the other text in your article. Keep outbound URLs to a serene blue, as this color has been normalised amongst the internet community. If you don’t want different colors dotted throughout your piece, make sure any links are underlined or italicised so they show up.


So there are just a few considerations to take into account if you want more clicks for your links and more traffic for your views. You obviously cannot be everything to everyone at once, so outbound linking is incredibly important for everyone online to do together.


Is Going Green Good For Business?


If there is one trend which is catching on around the world, it’s going green. Cutting the firm’s carbon footprint for the sake of the planet is an excellent way to boost PR and reduce costs. In fact, there are lots of positives for companies, and that is why it is becoming more popular. However, will implementing eco-friendly practices definitely help the company? The answer is no because every business is different. To understand the impact, an organisation needs to understand the argument first.

With that in mind, below are the pros and cons of going green. Before the business makes a decision, it should consult the following.


Pro: Cuts Costs

Aside from reducing CO2 emissions, going green also reduces costs. The reason is simple: by reducing energy, you reduce the monthly overhead bill. Indeed, the stats are quite astounding. According to CNBC, a 2012 study found that individual organisations can save $15 billion over a decade. That equates to $1.5 billion a year, which is a significant sum in any billionaire’s book. Lots of business owners find this hard to believe, yet it is true throughout the industry. Even if the savings aren’t with the tens of billions, millions and hundreds of thousands of dollars are still massive amounts. From installing solar panels to energy-saving bulbs, there is a lot of money on the table.


Con: It’s Hard To Adjust

From a corporate standpoint, there is nothing worse than change. Why? It’s because change is new and unpredictable. Businesses love to follow the same framework on a daily basis. They know it works and can trust in the system. Going paperless is different. Yes, reducing the amount of printing might save the planet and cut costs, but it’s a difficult transition. Companies prefer to stick to the status quo and walk a familiar path rather than put the firm in jeopardy. Anyone who sees this as a problem needs to factor in the chaos it can cause in real business terms.



Pro: The Alternatives Are More Effective

However, the comeback is that green alternatives are efficient. Old school CEOs like printouts, but technology offers practical features. Take a business meeting as an example. A couple of sheets of paper on a desk are useful to catch the participants’ eye and keep them informed. For the presenter, it is also a structure they can revert to again and again. But, a PowerPoint presentation has the same effects. It is eye-catching, engaging, and short and sweet. Not to mention it’s also visually appealing and appears more professional.


Con: Pricey Initial Investment

As you know, things don’t happen in business without authorisation. So, when experts say that the alternatives are more effective and cheaper, they are speaking in broad strokes. In the long-term, that might be the case for companies throughout the sector. Initially, the “upgrades” are hard to use and take a significant chunk out of the budget. Say a business wants to cut down on its energy usage. To do that, it will need to invest in renewable energy resources or eco-friendly appliances. If you have tried to go green at home, you will know these are costly purchases. Some companies find the idea of saving money hard to stomach if they can’t afford the initial outlay.  


Pro: It’s Good PR


The links between Canon printer ink and increased brand awareness aren’t simple to spot. Because they have nothing to do with the product, lots of people don’t think the customer cares. On the contrary, they have a dog in the fight, and they are on the side of Mother Earth. For this reason, printing documents or burning gas can be the difference between generating leads and bounce rate. Simply put, they want to shop with a company which reflects their morals and ideals. By advertising the fact that the business is good for the planet, it gives people an excuse to buy your products. Even the individuals that don’t take it seriously succumb to peer pressure. So, they feel as if they have to help the planet, too. Businesses which don’t self-promote are distancing themselves from a lucrative revenue stream.


Con: You Have To Mean It


Plenty of sneaky businessmen and women have tried to pull a fast one in recent times. What they do is say they are going green but don’t make a change whatsoever. Therefore, they stick to the original plan while trying to create a strong PR buzz. Unfortunately, this isn’t a risk business owners should take because it can backfire. If the public finds out you’re a liar, they will bounce for good. And, no amount of publicity can change that fact. Therefore, companies have to make huge changes if they want to help the environment. For example, manufacturing firms have to ensure their vendors use green strategies. Or, a company needs to figure out the carbon footprint of their shipping partner. Of course, implementing these changes can cost money the business doesn’t have. Also, there is a time factor to consider.


Pro: Tax Cuts


Usually, this would come under the heading of “cuts costs,” but tax is unique. It is such a massive expense that it’s worth mentioning in its own right. How much do you pay a year in tax? Well, the business can slash the amount by going green. To do this, a company has to take advantage of tax credits that have been made available by the government. Because the powers that be want there to be a change, they have to find ways to encourage a shift in perceptions. In the business industry, the best way to do that is with money. Tax is a particularly sore subject as entrepreneurs believe it is an unfair expense. But, by switching to eco-friendly vehicles, a business can open itself to a tax credit. The same goes for installing green energy sources and reducing CO2 emissions.


The only person who can decide that is the boss. So, your next job is to figure out whether the pros outweigh the cons.

Boosting Customer Engagement

Customer engagement is incredibly important to any business. A loyal audience can help your business to grow, recommending you, sharing your content and offering up valuable feedback, as well as returning for more. But, an audience that isn’t bothered, don’t remember you, never come back or even worse, tell everyone about their negative experience. Here are some easy ways you can boost your customer engagement today.


Utilize Social Media


Social media is probably one of the most important tools available to businesses today. It’s an exceptionally easy way for companies, both large and small to advertise, engage and reach new clients. Hopefully, your business already has social media platforms on at the very least Twitter, Facebook, and Instagram. But, are you using them well?


The key to social media engagement isn’t just advertising and sharing your own products or content. It needs to be genuine. Spend time chatting to your followers, sharing information you think could be useful to them, not just from your business, and share their posts. Make them feel like you care, and they’ll soon be recommending you to all of their friends and followers.


Email Marketing


In the world of social media, you could be forgiven for thinking email marketing is past it’s best. But, you’d be wrong. Email is still a powerful way of reaching your audience. It’s personal, can seem one to one, even when it isn’t and is a fantastic way to communicate with your customers. Set up an email list and start getting in touch.


Talk to Them


A big part of customer service is going above and beyond. To build relationships, spend time actually getting to know people. Customers love nothing more than to walk into a shop and have a chat with someone that remembers them. If you don’t have a brick and mortar store or work only with suppliers and clients, you can still build trusting and loyal relationships with being friendly and engaging. It’s always worth it.




Customers trust a brand that does well, that stays true to their roots while still moving with the times. They trust in success. So, let them know about yours. If you are moving into International Import and Export, let them know. Or, if you have a record sales week, thank them for their part in it.


Reward Loyalty


Customers love feeling like they matter. Rewarding loyalty is a fantastic way of increasing return custom, word of mouth advertising and engagement. Rewards don’t need to be big, generally people just like free stuff. Offer a voucher for later in the year, a free delivery service, or a free gift wrap option for the holidays. Just make sure you let them know that this is a special offer, for loyal customers, that not everyone will have access to. Make them feel special.


Increasing engagement with your customers can help boost your reputation as a business that cares, increase loyalty and ensure return custom. It doesn’t take much, just spend some time thinking about ways to make them feel valued and be genuine.


Promoting Your Online Business To The Outside World

The internet can be an all-consuming thing, particularly if your business is online-only. It can be easy to forget that there’s a whole world out there, and it’s filled with potential customers. Being able to promote your business effectively will help you to reach new clients and generate more income from your business. To do this, you’ll need an effective marketing strategy. Find out more about promoting your business to the outside world with the useful tips below.


Use traditional advertising methods

If you run an online business, it’s likely that your customers are global, not local. However, there is a lot of value in working with people in your local area to help you build some face to face relationships or even establish a premises for your business. Adopt the marketing tools of local business owners and find a way to connect with them. Advertising locally, through billboards or advertisements in the newspaper can help you to spread the word about your services and start building relationships with people in the local area.

Use PR to tell your story

Communities love a local success story, and if your online business has a good story to tell – make sure you share it. Getting press coverage for your business may not be as difficult as you think, and it’s a great way for local people to make a connection with your business and get directed to your services.



Networking is important for businesses, especially if you want to connect with other businesses in a specific area. Attend trade or network events and start talking to people about your services and what you can offer. Having something they can take away with them with your contact details is important, so think of some promotional items that people can take as a way to remember you. You could try button badges to promote your message, which is great for events where children are present or try other promotional giveaways that are more interesting than your typical business card. Make sure that your business website is present on all materials to help it stick in people’s minds.

Go local with your social media channels

Your social media channels are great for communicating with people on a global level, but they are a fantastic way to build relationships with local customers and businesses. Start including posts that have a local angle to show that you’re a part of the community. You can also use Facebook ads to market locally and include special offers for people in your local area. You might find that concentrating your marketing budget locally could generate more income than focusing on a wider area.


While marketing your website online is a great way to find customers, and once you’ve mastered the basics of promoting your business through social media, you can start to turn your attentions elsewhere. While many people spend a large portion of their day online, remember that there are other ways to promote your online business that can help you increase your visibility to the outside world.


How To Bounce Back After A Social Media Disaster

With great power comes great responsibility, a saying which is very apt when it comes to social media. Facebook, Twitter and the ever-growing list of popular channels have swiftly moved on from individual users to become a free, widespread tool to connect with consumers. Get it right, and your profits will see a huge increase. If you get it wrong, your reputation could crumble before you. However, contrary to popular belief, a social media disaster doesn’t need to spell the end for your business. It is possible to bounce back, and below you’ll find some life-saving advice, should you ever need it.

How bad is the damage?

Like earthquakes, there’s a scale of impact when it comes to social media disasters. A silly typo, while enough to generate some sort of reaction online, is not as bad as an ill-timed comment or outright offensive post. If an incorrect post is down to human error, such as a well-meaning employee confusing their personal account with the business’, this can usually be rectified by explaining the situation. Plenty of people have been there before, and they will understand. Larger errors in judgement, however, will require some more careful thought to put right.

Avoid knee-jerk reactions

Social media is an immediate and ongoing phenomenon. While you might think that a quick reaction is the best course of action, thinking carefully and taking your time to create the right response will have a better pay off. 2017 has already witnessed some spectacular social media fails, and you can learn a lot by seeing how different organisations dealt with the aftermath. By reacting too quickly, you could end up making the situation worse, sending your mistake viral for all the wrong reasons. Get your best thinkers together and decide how to put the situation right.

Be honest

Honesty is the best policy when it comes to a social media disaster. If you were hacked (a situation that is easy to recover from), then say so, but don’t lie about it if that wasn’t the case. People will respect and appreciate your honesty, and there’s a lot to be said about businesses that own up to their mistakes. If it’s appropriate, make light of it, but in many cases, a straightforward apology will do the trick.

Protect yourself from damage

A potential PR disaster should be enough to alert you to the need for better social media policies for your business to prevent them happening again. Making sure that everyone responsible for your social media adheres to these guidelines and putting checks in place will help add that extra level of security and could protect your business in the future. It also makes sense to ensure that you’ve got legal protection on your side in case things take a more formal turn. When checking business insurance quotes online, assess whether their policies will cover you against these issues to give you and your colleagues peace of mind. The cost and resource involved in putting safeguards in place will seem like a small price to pay versus the financial and reputational cost involved in putting out PR fires.


Helping your business to succeed through social media requires determination and plenty of common sense. Learning the fundamentals will put you in a better position to avoid making a wrong move and keeping your business’ reputation intact. Bookmark this page as a handy point of reference should a social media disaster strike your business.